A data profile of the people who buy, follow and care about Professor in Brazil — modelled from more than twelve digital signal sources. Professor has an estimated audience of 4,537,622 people in Brazil.
Professor has an estimated audience of 4,537,622 people in Brazil. 62.5% are female, 37.5% are male, average age 38.3. Top brand affinities: Instagram, Country music, Rock music, Medicine, Shopping malls.
Top brand affinities include Instagram, Country music, Rock music, with strongest over-indexing on Instagram (1.81× the country average).
Demographically, the Professor audience skews more female with an average age of 38.3, and over-indexes on personality traits such as Individualism, Patriotism.
The typical Professor fan in Brazil is more female, around 38.3 years old, with strong Individualism tendencies and a notable affinity for Instagram.
The key figures that characterise the Professor profile in Brazil.
62.5% are female, 37.5% are male, average age 38.3.
| Metric | Value |
|---|---|
| Female | 62.5% |
| Male | 37.5% |
| Average age | 38.3 |
| Estimated audience size | 4,537,622 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 23% | |
| 20-29 | 19% | |
| 30-39 | 20% | |
| 40-49 | 20% | |
| 50+ | 18% |
of the worldwide Professor audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 14.8% |
| Brazil | 7.2% |
| Italy | 5.1% |
The strongest cross-interests of the Professor audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Borussia Dortmund | Sports | 3.33× | ||
| 02 | Maria Bethânia | Music & Radio | 3.33× | ||
| 03 | Bossa nova | Music & Radio | 2.71× | ||
| 04 | Rita Lee | Music & Radio | 2.69× | ||
| 05 | Rock music | Music & Radio | 1.83× | ||
| 06 | Internet & Social Media | 1.81× | |||
| 07 | Country music | Music & Radio | 1.81× | ||
| 08 | Pop music | Music & Radio | 1.80× | ||
| 09 | Medicine | Business & Career | 1.75× | ||
| 10 | College | Business & Career | 1.71× | ||
| 11 | Hip hop music | Music & Radio | 1.69× | ||
| 12 | Shopping malls | Shopping | 1.66× | ||
| 13 | MSN | News | 1.63× | ||
| 14 | Michael Jackson | Music & Radio | 1.57× | ||
| 15 | Soul music | Music & Radio | 1.54× | ||
| 16 | Microsoft | Technology & Electronics | 1.54× | ||
| 17 | Jazz music | Music & Radio | 1.53× | ||
| 18 | Basketball | Sports | 1.52× | ||
| 19 | Action movies | Movies & TV | 1.50× | ||
| 20 | Heavy metal music | Music & Radio | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 1.64× | |
| Patriotism | CONSERVATISM | 1.59× | |
| Tradition | CONSERVATISM | 1.46× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.69× | |
| Luxury Orientation | PREMIUM | 0.70× | |
| Price Sensitivity | PREMIUM | 0.80× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Professor. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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