Professor Audience in United States

Professor logo

Professor has an estimated audience of 9,413,071 people in United States. 60.1% are female, 39.9% are male, average age 41.0. Top regions: California, Texas, New York. Top brand affinities: Urban Outfitters, Nationality, Nuts (film), Solo climbing, Necktie.

The average Professor fan in United States is 41.0 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Urban Outfitters, Nationality, Nuts (film), with strongest over-indexing on Urban Outfitters (1.91× the country average). Demographically, the Professor audience skews more female with an average age of 41.0, and over-indexes on personality traits such as Patriotism, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Topic

Demographics of Professor fans

Demographic split for Professor audience in United States
MetricValue
Female60.1%
Male39.9%
Average age41.0
Estimated audience size9,413,071

Audience persona

The typical Professor fan in United States is more female, around 41.0 years old, with strong Patriotism tendencies and a notable affinity for Urban Outfitters.

Top regions in United States

Top regions ranked by reach for Professor in United States
RegionReachAffinity
California1,543,6471.49×
Texas947,1811.17×
New York676,6621.29×
Florida665,5231.04×
Illinois339,3831.08×
Georgia324,8281.12×
Pennsylvania321,8281.02×
North Carolina294,3671.04×
Virginia275,6261.2×
New Jersey273,5791.14×
Michigan269,0501.09×
Ohio262,9390.91×
Massachusetts258,3121.39×
Washington194,9901.03×
Arizona193,0741×
Maryland187,8141.16×
Tennessee181,0150.96×
Indiana178,6681.04×
Missouri138,5420.91×
Colorado131,1930.88×
Minnesota124,4970.92×
South Carolina122,2500.86×
Alabama115,0780.88×
Connecticut114,2121.21×
Louisiana113,3630.93×
Wisconsin110,8570.78×
Kentucky110,2370.93×
Oklahoma108,5191.04×
Oregon95,0580.88×
Utah85,5801.02×
Kansas82,0901.11×
Nevada81,0390.89×
Arkansas73,1700.94×
Mississippi68,4840.88×
Iowa67,6030.87×
Hawaii46,7571.16×
New Hampshire44,2021.19×
New Mexico43,6590.92×
Washington, District of Columbia40,3791.43×
Nebraska38,8770.82×
Rhode Island37,5711.25×
Idaho37,1790.79×
West Virginia36,4060.83×
Maine30,0550.89×
Delaware22,2020.85×
Montana19,0030.73×
Vermont16,8421.02×
South Dakota16,2740.75×
Alaska16,2420.81×
North Dakota15,5770.81×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Professor audience
BrandAffinityCategory
Urban Outfitters1.91×Shopping
Nationality1.56×Politics & Society
Nuts (film)2.98×Movies & TV
Solo climbing3.24×Sports
Necktie2.38×Fashion & Accessoires
WFTS-TV2.6×Movies & TV
Fox & Friends1.55×Movies & TV
Enfamil1.99×Kids & Family
Layne Staley1.8×Music & Radio
Hebe1.8×Home & Garden
Kingdom of Judah2.02×Politics & Society
Nurse educator2.07×Kids & Family
Salman Khan1.94×Movies & TV
Al Ahly SC2.02×Sports
Brunello Cucinelli1.8×Fashion & Accessoires
Gemma Ward4.06×Fashion & Accessoires
Bully (2011 film)1.53×Movies & TV
Final Fantasy VII (Famicom)3.09×Games
Grand Prairie, Texas1.65×Travel & Leisure
Mackenzie Foy1.54×Fashion & Accessoires

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Professor audience
TraitClusterScore
PatriotismCONSERVATISM1.7
Need for SecurityCONSERVATISM1.36
IndividualismJOY1.32
Career OrientationPOWER1.32
SustainabilityBALANCE1.29
SpiritualityBALANCE1.29

Worldwide distribution

Worldwide audience distribution share by country for Professor
CountryShare
United States14.8%
Brazil7.2%
Italy5.1%

See Professor audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does Professor have in United States?

Professor has an estimated audience of 9,413,071 people in United States, concentrated in California and Texas.

What is the gender split and age of Professor fans?

60.1% of Professor fans are female, 39.9% are male, with an average age of 41.0 years.

Which brands do Professor fans like most?

Professor fans show strongest brand affinity for Urban Outfitters (1.91×), Nationality (1.56×), and Nuts (film) (2.98×) over the country average.

Where do Professor fans live in United States?

Professor fans in United States are most concentrated in California (reach 1,543,647), Texas (reach 947,181), and New York (reach 676,662). These three regions account for the largest share of the active audience.

What other brands do Professor fans also like?

Beyond Professor itself, the audience over-indexes on Nationality (1.56×), Nuts (film) (2.98×), Solo climbing (3.24×), and Necktie (2.38×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Professor. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.