B-boying Audience in Germany
B-boying has an estimated audience of 402,615 people in Germany. 61.3% are female, 38.7% are male, average age 31.8. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: myDealZ, Commercial mortgage, Stradivarius, Israel, Urban horticulture.
The average B-boying fan in Germany is 31.8 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include myDealZ, Commercial mortgage, Stradivarius, with strongest over-indexing on myDealZ (6.07× the country average). Demographically, the B-boying audience skews more female with an average age of 31.8, and over-indexes on personality traits such as Sustainability, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Sports · Type: Topic · Subtype: Sport
Demographics of B-boying fans
| Metric | Value |
|---|---|
| Female | 61.3% |
| Male | 38.7% |
| Average age | 31.8 |
| Estimated audience size | 402,615 |
Audience persona
The typical B-boying fan in Germany is more female, around 31.8 years old, with strong Sustainability tendencies and a notable affinity for myDealZ.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 89,565 | 1.02× |
| Bayern | 64,150 | 0.99× |
| Baden-Württemberg | 63,905 | 1.16× |
| Niedersachsen | 36,567 | 0.94× |
| Hessen | 35,350 | 1.15× |
| Berlin | 26,753 | 1.49× |
| Sachsen | 20,447 | 1.04× |
| Rheinland-Pfalz | 16,411 | 0.81× |
| Schleswig-Holstein | 12,778 | 0.88× |
| Hamburg | 10,721 | 1.18× |
| Brandenburg | 9,033 | 0.72× |
| Thüringen | 8,430 | 0.82× |
| Mecklenburg-Vorpommern | 6,515 | 0.85× |
| Sachsen-Anhalt | 6,238 | 0.6× |
| Bremen | 5,018 | 1.46× |
| Saarland | 4,431 | 0.9× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| myDealZ | 6.07× | Shopping |
| Commercial mortgage | 2.55× | Business & Career |
| Stradivarius | 1.97× | Shopping |
| Israel | 2.12× | Travel & Leisure |
| Urban horticulture | 1.66× | Home & Garden |
| Ciwan Haco | 19.09× | Music & Radio |
| Magazine (band) | 4.28× | Music & Radio |
| Hypatia | 9.13× | Politics & Society |
| Corona (band) | 1.9× | Music & Radio |
| Cachorro | 2.57× | Pets & Animals |
| Fato Concursos | 10.54× | Business & Career |
| Buddy – The Buddy Holly Story | 3.3× | Music & Radio |
| Bank account | 1.98× | Business & Career |
| Figure painting (hobby) | 2.61× | Arts & Culture |
| Italian Riviera | 2.02× | Travel & Leisure |
| Bounce (film) | 6.31× | Movies & TV |
| Headhunters (film) | 2.92× | Movies & TV |
| Ipekyol | 2.42× | Shopping |
| Software engineer | 4.93× | Technology & Electronics |
| Zagreb | 2.22× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 1.67 |
| LGBTQ+ Identity | OPEN | 1.66 |
| Sports Activity | POWER | 1.56 |
| Travelling | THRILL | 1.39 |
| Urban Lifestyle | OPEN | 1.38 |
| Risk Appetite | THRILL | 1.37 |
Worldwide distribution
| Country | Share |
|---|---|
| Japan | 27.6% |
| United States | 14.7% |
| France | 6.0% |
See B-boying audiences in other countries
More Sport audiences in Germany
- Soccer (21,821,139)
- American football (15,078,573)
- Basketball (12,761,477)
- Golf (11,418,178)
- Swimming (9,658,593)
Frequently asked questions
How many fans does B-boying have in Germany?
B-boying has an estimated audience of 402,615 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of B-boying fans?
61.3% of B-boying fans are female, 38.7% are male, with an average age of 31.8 years.
Which brands do B-boying fans like most?
B-boying fans show strongest brand affinity for myDealZ (6.07×), Commercial mortgage (2.55×), and Stradivarius (1.97×) over the country average.
Where do B-boying fans live in Germany?
B-boying fans in Germany are most concentrated in Nordrhein-Westfalen (reach 89,565), Bayern (reach 64,150), and Baden-Württemberg (reach 63,905). These three regions account for the largest share of the active audience.
What other brands do B-boying fans also like?
Beyond B-boying itself, the audience over-indexes on Commercial mortgage (2.55×), Stradivarius (1.97×), Israel (2.12×), and Urban horticulture (1.66×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for B-boying. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.