Berentzen Audience in Germany
Berentzen has an estimated audience of 242,579 people in Germany. 50.0% are female, 50.0% are male, average age 33.8. Top regions: Nordrhein-Westfalen, Niedersachsen, Bayern. Top brand affinities: In aller Freundschaft, Aral AG, SV Werder Bremen, Spiegel Online, Deichmann.
The average Berentzen fan in Germany is 33.8 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Niedersachsen, Bayern. Top brand affinities include In aller Freundschaft, Aral AG, SV Werder Bremen, with strongest over-indexing on In aller Freundschaft (9.55× the country average). Demographically, the Berentzen audience skews balanced with an average age of 33.8, and over-indexes on personality traits such as Patriotism, Convenience Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Food & Beverages · Type: Brand · Subtype: Spirits
Demographics of Berentzen fans
| Metric | Value |
|---|---|
| Female | 50.0% |
| Male | 50.0% |
| Average age | 33.8 |
| Estimated audience size | 242,579 |
Audience persona
The typical Berentzen fan in Germany is balanced, around 33.8 years old, with strong Patriotism tendencies and a notable affinity for In aller Freundschaft.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 86,264 | 1.63× |
| Niedersachsen | 48,518 | 2.06× |
| Bayern | 47,188 | 1.21× |
| Baden-Württemberg | 37,711 | 1.14× |
| Hessen | 20,628 | 1.12× |
| Rheinland-Pfalz | 18,189 | 1.5× |
| Schleswig-Holstein | 6,846 | 0.79× |
| Sachsen | 6,200 | 0.52× |
| Hamburg | 5,919 | 1.08× |
| Berlin | 5,722 | 0.53× |
| Saarland | 4,346 | 1.46× |
| Brandenburg | 3,907 | 0.52× |
| Sachsen-Anhalt | 3,337 | 0.53× |
| Thüringen | 2,855 | 0.46× |
| Mecklenburg-Vorpommern | 2,633 | 0.57× |
| Bremen | 1,866 | 0.9× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| In aller Freundschaft | 9.55× | Movies & TV |
| Aral AG | 2.77× | Cars & Mobility |
| SV Werder Bremen | 2.47× | Sports |
| Spiegel Online | 2.14× | News |
| Deichmann | 2.54× | Shopping |
| Rossmann | 2.44× | Shopping |
| Postbank | 2.7× | Business & Career |
| Harry Potter | 1.67× | Movies & TV |
| Bundesliga | 1.68× | Sports |
| Nordsee | 4.47× | Food & Beverages |
| Obi (store) | 1.71× | Shopping |
| Helene Fischer | 2.27× | Music & Radio |
| Burger King | 1.95× | Food & Beverages |
| Do it yourself (DIY) | 1.6× | Home & Garden |
| Schlager music | 2.17× | Music & Radio |
| Fressnapf | 2.49× | Shopping |
| Primark | 2.02× | Shopping |
| Edeka | 1.52× | Shopping |
| Gute Zeiten, schlechte Zeiten | 2.15× | Movies & TV |
| Apple | 1.55× | Technology & Electronics |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.71 |
| Convenience Orientation | PREMIUM | 1.56 |
| DIY Mentality | THRILL | 1.52 |
| Pet Ownership | JOY | 1.49 |
| Extroversion | THRILL | 1.4 |
| Travelling | THRILL | 1.3 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 85.2% |
| Netherlands | 3.1% |
| Switzerland | 2.0% |
See Berentzen audiences in other countries
More Spirits audiences in Germany
- Aperol Spritz (1,220,972)
- Aperol (1,008,873)
- Jägermeister (679,306)
- Asbach (678,939)
- Baileys Irish Cream (654,751)
Frequently asked questions
How many fans does Berentzen have in Germany?
Berentzen has an estimated audience of 242,579 people in Germany, concentrated in Nordrhein-Westfalen and Niedersachsen.
What is the gender split and age of Berentzen fans?
50.0% of Berentzen fans are female, 50.0% are male, with an average age of 33.8 years.
Which brands do Berentzen fans like most?
Berentzen fans show strongest brand affinity for In aller Freundschaft (9.55×), Aral AG (2.77×), and SV Werder Bremen (2.47×) over the country average.
Where do Berentzen fans live in Germany?
Berentzen fans in Germany are most concentrated in Nordrhein-Westfalen (reach 86,264), Niedersachsen (reach 48,518), and Bayern (reach 47,188). These three regions account for the largest share of the active audience.
What other brands do Berentzen fans also like?
Beyond Berentzen itself, the audience over-indexes on Aral AG (2.77×), SV Werder Bremen (2.47×), Spiegel Online (2.14×), and Deichmann (2.54×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Berentzen. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.