Berentzen Target Market in Germany
A data profile of the people who buy, follow and care about Berentzen in Germany — modelled from more than twelve digital signal sources. Berentzen has an estimated audience of 240,452 people in Germany.
The average Berentzen fan in Germany is 33.8 years old, balanced, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Niedersachsen, Bayern.
Top brand affinities include In aller Freundschaft, Postbank, Nordsee, with strongest over-indexing on In aller Freundschaft (8.46× the country average).
Demographically, the Berentzen audience skews balanced with an average age of 33.8, and over-indexes on personality traits such as Convenience Orientation, Patriotism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Berentzen fan in Germany is balanced, around 33.8 years old, with strong Convenience Orientation tendencies and a notable affinity for In aller Freundschaft.
At a glance
The key figures that characterise the Berentzen profile in Germany.
Search interest · 12-month trend
Customer demographics of Berentzen
50.0% are female, 50.0% are male, average age 33.8.
Gender split
| Metric | Value |
|---|---|
| Female | 50.0% |
| Male | 50.0% |
| Average age | 33.8 |
| Estimated audience size | 240,452 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 32% | |
| 20-29 | 20% | |
| 30-39 | 22% | |
| 40-49 | 21% | |
| 50+ | 6% |
Worldwide distribution
of the worldwide Berentzen audience comes from Germany.
| Country | Share |
|---|---|
| Germany | 84.7% |
| Netherlands | 3.2% |
| Switzerland | 2.0% |
Geography
Where the Berentzen audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Niedersachsen | ~50K | 1.98× | |
| 02 | Nordrhein-Westfalen | ~90K | 1.63× | |
| 03 | Rheinland-Pfalz | ~20K | 1.51× | |
| 04 | Saarland | ~4K | 1.49× | |
| 05 | Bayern | ~50K | 1.17× | |
| 06 | Baden-Württemberg | ~40K | 1.12× | |
| 07 | Hessen | ~20K | 1.11× | |
| 08 | Hamburg | ~6K | 1.07× | |
| 09 | Bremen | ~2K | 0.96× | |
| 10 | Schleswig-Holstein | ~7K | 0.80× | |
| 11 | Mecklenburg-Vorpommern | ~3K | 0.62× | |
| 12 | Brandenburg | ~4K | 0.57× | |
| 13 | Sachsen-Anhalt | ~4K | 0.56× | |
| 14 | Sachsen | ~6K | 0.54× | |
| 15 | Thüringen | ~3K | 0.54× | |
| 16 | Berlin | ~6K | 0.53× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Berentzen audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | In aller Freundschaft | Movies & TV | 8.46× | ||
| 02 | Hisense | Technology & Electronics | 7.50× | ||
| 03 | Frozen food | Food & Beverages | 6.96× | ||
| 04 | Tefal | Home & Garden | 6.44× | ||
| 05 | Mineral water | Food & Beverages | 5.14× | ||
| 06 | Non-alcoholic beverage | Food & Beverages | 4.89× | ||
| 07 | Nordsee | Food & Beverages | 4.80× | ||
| 08 | Alltours | Travel & Leisure | 4.38× | ||
| 09 | Haribo | Food & Beverages | 4.36× | ||
| 10 | CinemaxX | Movies & TV | 3.30× | ||
| 11 | PayPal | Business & Career | 3.19× | ||
| 12 | Sausage | Food & Beverages | 3.19× | ||
| 13 | Aral AG | Cars & Mobility | 2.88× | ||
| 14 | Postbank | Business & Career | 2.71× | ||
| 15 | Xiaomi | Technology & Electronics | 2.44× | ||
| 16 | Garden centre | Home & Garden | 1.97× | ||
| 17 | CHECK24 | Business & Career | 1.92× | ||
| 18 | SV Werder Bremen | Sports | 1.91× | ||
| 19 | Deichmann | Shopping | 1.88× | ||
| 20 | Helene Fischer | Music & Radio | 1.57× |
Personality of the Berentzen audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.89× | |
| Patriotism | CONSERVATISM | 1.31× | |
| Career Orientation | POWER | 1.27× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.52× | |
| Risk Appetite | THRILL | 0.60× | |
| Design Affinity | PREMIUM | 0.60× |
Frequently asked questions
Who is Berentzen's target market in Germany?
Berentzen's target market in Germany covers an estimated 240,452 people, concentrated in Nordrhein-Westfalen and Niedersachsen.
What is the gender split and age of Berentzen customers?
50.0% of the Berentzen audience are female, 50.0% are male, with an average age of 33.8 years.
Which brands do Berentzen fans like most?
Berentzen fans show strongest brand affinity for In aller Freundschaft (8.46×), Postbank (2.71×), and Nordsee (4.8×) over the country average.
Where do Berentzen fans live in Germany?
Berentzen fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~90K), Niedersachsen (reach ~50K), and Bayern (reach ~50K). These three regions account for the largest share of the active audience.
What other brands do Berentzen fans also like?
Beyond Berentzen itself, the audience over-indexes on Postbank (2.71×), Nordsee (4.8×), Aral AG (2.88×), and SV Werder Bremen (1.91×) compared to the Germany average.
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How to read this data
Audience size is the estimated number of people in Germany who actively search for Berentzen. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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