Booklooker Audience in Germany
Booklooker has an estimated audience of 1,816,236 people in Germany. 53.7% are female, 46.3% are male, average age 38.1. Top brand affinities: Stradivarius, Progressive rock, Škoda Kodiaq, Home Delivery, Volvo V60.
Top brand affinities include Stradivarius, Progressive rock, Škoda Kodiaq, with strongest over-indexing on Stradivarius (1.71× the country average). Demographically, the Booklooker audience skews balanced with an average age of 38.1, and over-indexes on personality traits such as LGBTQ+ Identity, Sustainability.
Category: Shopping
Demographics of Booklooker fans
| Metric | Value |
|---|---|
| Female | 53.7% |
| Male | 46.3% |
| Average age | 38.1 |
| Estimated audience size | 1,816,236 |
Audience persona
The typical Booklooker fan in Germany is balanced, around 38.1 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Stradivarius.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Stradivarius | 1.71× | Shopping |
| Progressive rock | 1.6× | Music & Radio |
| Škoda Kodiaq | 1.57× | Cars & Mobility |
| Home Delivery | 1.53× | Food & Beverages |
| Volvo V60 | 2.05× | Cars & Mobility |
| Figure painting (hobby) | 1.68× | Arts & Culture |
| Esra Erol | 2.29× | Movies & TV |
| Keeper (password manager) | 1.74× | Technology & Electronics |
| Emmendingen (district) | 5.59× | Travel & Leisure |
| Theocracy | 3.99× | Music & Radio |
| Huck (magazine) | 3.74× | Internet & Social Media |
| Glashütte | 1.65× | Travel & Leisure |
| Moroccan riad | 2× | Politics & Society |
| Information sensitivity | 1.75× | Technology & Electronics |
| Phil Campbell (musician) | 1.69× | Music & Radio |
| The Equalizer | 1.58× | Movies & TV |
| Gender-neutral language | 1.67× | Politics & Society |
| Throne of Glass | 1.68× | Literature |
| Pantsuit | 1.97× | Fashion & Accessoires |
| Carrie (novel) | 1.69× | Literature |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 1.65 |
| Sustainability | BALANCE | 1.55 |
| Indulgence | JOY | 1.36 |
| Creativity | OPEN | 1.17 |
| Sports Activity | POWER | 1.17 |
| Mindfulness | BALANCE | 1.14 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 93.1% |
| Austria | 3.7% |
| Switzerland | 0.9% |
See Booklooker audiences in other countries
More Shopping audiences in Germany
- Shopping and fashion (38,134,645)
- Shopping (34,781,357)
- Online shopping (29,909,336)
- Discount stores (22,918,003)
- Obi (store) (19,461,870)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Booklooker. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.