Rascasse Audience Intelligence

Consultant Audience in Germany

A data profile of the people who buy, follow and care about Consultant in Germany — modelled from more than twelve digital signal sources. Consultant has an estimated audience of 809,198 people in Germany.

#3572among Topic in Germany#659in Business & Career

The average Consultant fan in Germany is 38.6 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Tagesschau, Commerzbank, Information security, with strongest over-indexing on Tagesschau (2.32× the country average).

Demographically, the Consultant audience skews more male with an average age of 38.6, and over-indexes on personality traits such as Career Orientation, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Consultant fan in Germany is more male, around 38.6 years old, with strong Career Orientation tendencies and a notable affinity for Tagesschau.

Category: Business & Career · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Consultant profile in Germany.

Audience size
809K
in Germany
Gender
43.0%♀
57.0% male
Age
38.6
average years
Country rank
#7812
Topic in Germany
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Consultant fans

43.0% are female, 57.0% are male, average age 38.6.

Fig. 02

Gender split

43.0%
Female
57.0%
Male
Demographic split for Consultant audience in Germany
MetricValue
Female43.0%
Male57.0%
Average age38.6
Estimated audience size809,198
Fig. 03

Age distribution

Ø 38.6
average years
Age distribution of the Consultant audience in Germany
Age bracketShare%
16-1919%
20-2920%
30-3923%
40-4923%
50+15%
Fig. 04

Worldwide distribution

1.7%

of the worldwide Consultant audience comes from Germany.

Worldwide audience distribution share by country for Consultant
CountryShare
United States18.6%
Japan5.7%
India4.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Consultant audience in Germany is strongest.

Fig. 05

Top regions by affinity

Consultant fans by region: top regions in Germany
#RegionReachAffinity×
01Hamburg~20K1.27×
02Hessen~80K1.25×
03Berlin~40K1.23×
04Nordrhein-Westfalen~200K1.16×
05Baden-Württemberg~100K1.15×
06Bayern~100K1.14×
07Rheinland-Pfalz~40K1.03×
08Niedersachsen~80K1.02×
09Bremen~7K0.99×
10Schleswig-Holstein~30K0.98×
11Saarland~9K0.91×
12Thüringen~20K0.87×
13Sachsen~30K0.86×
14Brandenburg~20K0.85×
15Sachsen-Anhalt~20K0.77×
16Mecklenburg-Vorpommern~10K0.76×
Fig. 06

Affinity by region

Affinity by region — Consultant, Germany
0.76×1.00×1.27×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Consultant audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Consultant audience
#·InterestCategoryAffinity×
01DeloitteBusiness & Career10.53×
02Digital transformationBusiness & Career7.52×
03InternshipBusiness & Career6.11×
04Management consultingBusiness & Career6.09×
05Information securityBusiness & Career5.49×
06GitHubInternet & Social Media3.68×
07LinkedInInternet & Social Media3.59×
08Real propertyHome & Garden3.23×
09Career developmentBusiness & Career2.84×
10InnovationBusiness & Career2.73×
11Deutsche BankBusiness & Career2.72×
12Efficient energy useTechnology & Electronics2.51×
13CommerzbankBusiness & Career2.36×
14TagesschauMovies & TV2.32×
15Online newspaperNews2.07×
16RedditInternet & Social Media1.99×
17TransfermarktSports1.93×
18PostbankBusiness & Career1.86×
19BankingBusiness & Career1.78×
20Netto Marken-DiscountShopping1.58×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Consultant audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Consultant audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER2.19×
Need for SecurityCONSERVATISM2.00×
Early Adopter MentalityPOWER1.79×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Consultant audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.82×
Sports ActivityPOWER0.82×
DIY MentalityTHRILL0.84×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Consultant have in Germany?

Consultant has an estimated audience of 809,198 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Consultant fans?

43.0% of Consultant fans are female, 57.0% are male, with an average age of 38.6 years.

03

Which brands do Consultant fans like most?

Consultant fans show strongest brand affinity for Tagesschau (2.32×), Commerzbank (2.36×), and Information security (5.49×) over the country average.

04

Where do Consultant fans live in Germany?

Consultant fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~100K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Consultant fans also like?

Beyond Consultant itself, the audience over-indexes on Commerzbank (2.36×), Information security (5.49×), Deloitte (10.53×), and Digital transformation (7.52×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in Germany

See Consultant audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Consultant. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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