Consultant Audience in United States

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Consultant has an estimated audience of 8,828,186 people in United States. 54.2% are female, 45.8% are male, average age 41.7. Top regions: California, Texas, New York. Top brand affinities: Jesse Plemons, Israel, Mangaka, Historic site, Goop.

The average Consultant fan in United States is 41.7 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Jesse Plemons, Israel, Mangaka, with strongest over-indexing on Jesse Plemons (4.56× the country average). Demographically, the Consultant audience skews balanced with an average age of 41.7, and over-indexes on personality traits such as Quality Awareness, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Topic

Demographics of Consultant fans

Demographic split for Consultant audience in United States
MetricValue
Female54.2%
Male45.8%
Average age41.7
Estimated audience size8,828,186

Audience persona

The typical Consultant fan in United States is balanced, around 41.7 years old, with strong Quality Awareness tendencies and a notable affinity for Jesse Plemons.

Top regions in United States

Top regions ranked by reach for Consultant in United States
RegionReachAffinity
California1,430,9741.47×
Texas936,1621.23×
New York679,3761.38×
Florida646,9261.08×
Virginia386,3851.8×
Georgia362,6801.33×
Illinois329,7731.12×
North Carolina291,2771.1×
Pennsylvania275,4150.93×
Ohio248,1240.91×
New Jersey245,7481.09×
Michigan215,4630.93×
Washington199,0711.12×
Maryland198,9411.31×
Massachusetts190,9601.1×
Arizona178,9260.99×
Tennessee160,9930.91×
Indiana143,0740.89×
Colorado142,3981.02×
Missouri129,0960.91×
South Carolina127,2340.96×
Minnesota120,8600.96×
Louisiana115,7641.02×
Oregon109,5841.08×
Wisconsin106,3430.8×
Alabama106,0710.86×
Nevada93,6871.1×
Connecticut85,2360.96×
Kentucky84,4280.76×
Oklahoma84,0160.86×
Kansas77,5151.11×
Mississippi75,4401.04×
Utah63,6210.8×
Maine63,2882×
Arkansas61,3270.84×
Iowa54,1900.75×
Washington, District of Columbia51,4621.94×
Idaho43,0780.97×
Hawaii36,9090.97×
New Mexico36,8630.83×
Nebraska33,1760.75×
New Hampshire25,7570.74×
West Virginia25,0080.61×
Rhode Island22,7670.81×
Delaware21,7590.89×
Montana16,3160.67×
North Dakota14,2740.79×
Alaska12,9580.69×
South Dakota12,1820.6×
Vermont9,7850.63×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Consultant audience
BrandAffinityCategory
Jesse Plemons4.56×Movies & TV
Israel2.35×Travel & Leisure
Mangaka4.56×Literature
Historic site4.55×Arts & Culture
Goop4.56×Internet & Social Media
Vocal harmony3.75×Music & Radio
Grinch3.05×Movies & TV
Wok4.29×Food & Beverages
Kendra Scott1.88×Fashion & Accessoires
Jeep Wagoneer3.56×Cars & Mobility
Governor of Michigan4.56×Politics & Society
Fairy godmother4.56×Literature
Hibachi4.56×Food & Beverages
Google Home3.74×Technology & Electronics
Cam Ward2.14×Sports
Halsey, Oregon4.56×Travel & Leisure
Grace Slick4.46×Music & Radio
headspace4.56×Health
Wikia1.66×Internet & Social Media
Home staging2.5×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Consultant audience
TraitClusterScore
Quality AwarenessPREMIUM1.86
Career OrientationPOWER1.79
Need for SecurityCONSERVATISM1.33
Luxury OrientationPREMIUM1.28
Risk AppetiteTHRILL1.24
TravellingTHRILL1.23

Worldwide distribution

Worldwide audience distribution share by country for Consultant
CountryShare
United States18.6%
Japan5.7%
India4.8%

See Consultant audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does Consultant have in United States?

Consultant has an estimated audience of 8,828,186 people in United States, concentrated in California and Texas.

What is the gender split and age of Consultant fans?

54.2% of Consultant fans are female, 45.8% are male, with an average age of 41.7 years.

Which brands do Consultant fans like most?

Consultant fans show strongest brand affinity for Jesse Plemons (4.56×), Israel (2.35×), and Mangaka (4.56×) over the country average.

Where do Consultant fans live in United States?

Consultant fans in United States are most concentrated in California (reach 1,430,974), Texas (reach 936,162), and New York (reach 679,376). These three regions account for the largest share of the active audience.

What other brands do Consultant fans also like?

Beyond Consultant itself, the audience over-indexes on Israel (2.35×), Mangaka (4.56×), Historic site (4.55×), and Goop (4.56×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Consultant. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.