Crumbl Cookies Target Market in Germany
A data profile of the people who buy, follow and care about Crumbl Cookies in Germany — modelled from more than twelve digital signal sources. Crumbl Cookies has an estimated audience of 502,964 people in Germany.
The average Crumbl Cookies fan in Germany is 37.4 years old, more female, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Dunkin' Donuts, Bakery, Tagesschau, with strongest over-indexing on Dunkin' Donuts (40.94× the country average).
Demographically, the Crumbl Cookies audience skews more female with an average age of 37.4, and over-indexes on personality traits such as Price Sensitivity, Indulgence.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Crumbl Cookies fan in Germany is more female, around 37.4 years old, with strong Price Sensitivity tendencies and a notable affinity for Dunkin' Donuts.
At a glance
The key figures that characterise the Crumbl Cookies profile in Germany.
Search interest · 12-month trend
Customer demographics of Crumbl Cookies
59.5% are female, 40.5% are male, average age 37.4.
Gender split
| Metric | Value |
|---|---|
| Female | 59.5% |
| Male | 40.5% |
| Average age | 37.4 |
| Estimated audience size | 502,964 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 22% | |
| 20-29 | 22% | |
| 30-39 | 21% | |
| 40-49 | 20% | |
| 50+ | 15% |
Worldwide distribution
of the worldwide Crumbl Cookies audience comes from Germany.
| Country | Share |
|---|---|
| United States | 79.0% |
| Canada | 5.5% |
| Mexico | 1.3% |
Geography
Where the Crumbl Cookies audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Hamburg | ~20K | 1.25× | |
| 02 | Nordrhein-Westfalen | ~200K | 1.22× | |
| 03 | Hessen | ~60K | 1.22× | |
| 04 | Baden-Württemberg | ~100K | 1.16× | |
| 05 | Rheinland-Pfalz | ~40K | 1.16× | |
| 06 | Bayern | ~100K | 1.11× | |
| 07 | Niedersachsen | ~70K | 1.10× | |
| 08 | Bremen | ~6K | 1.04× | |
| 09 | Berlin | ~30K | 1.03× | |
| 10 | Schleswig-Holstein | ~20K | 1.01× | |
| 11 | Brandenburg | ~20K | 0.94× | |
| 12 | Saarland | ~7K | 0.92× | |
| 13 | Sachsen | ~30K | 0.84× | |
| 14 | Thüringen | ~10K | 0.80× | |
| 15 | Sachsen-Anhalt | ~10K | 0.77× | |
| 16 | Mecklenburg-Vorpommern | ~7K | 0.58× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Crumbl Cookies audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Dunkin' Donuts | Food & Beverages | 40.94× | ||
| 02 | Travel insurance | Travel & Leisure | 7.19× | ||
| 03 | McCafé | Food & Beverages | 4.38× | ||
| 04 | Chocolate brownie | Food & Beverages | 3.89× | ||
| 05 | Bakery | Food & Beverages | 3.38× | ||
| 06 | Gourmet Foods | Food & Beverages | 3.19× | ||
| 07 | Starbucks | Food & Beverages | 2.95× | ||
| 08 | Dinner | Food & Beverages | 2.63× | ||
| 09 | Pastry | Food & Beverages | 2.46× | ||
| 10 | Confectionery | Food & Beverages | 2.41× | ||
| 11 | Local food | Food & Beverages | 1.92× | ||
| 12 | Kitchen | Home & Garden | 1.78× | ||
| 13 | Vacations | Travel & Leisure | 1.71× | ||
| 14 | Desserts | Food & Beverages | 1.70× | ||
| 15 | Burger King | Food & Beverages | 1.68× | ||
| 16 | Nature | Home & Garden | 1.67× | ||
| 17 | Fast food | Food & Beverages | 1.64× | ||
| 18 | Netto Marken-Discount | Shopping | 1.61× | ||
| 19 | German language | Politics & Society | 1.58× | ||
| 20 | Tagesschau | Movies & TV | 1.51× |
Personality of the Crumbl Cookies audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 1.78× | |
| Indulgence | JOY | 1.77× | |
| Travelling | THRILL | 1.75× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sports Activity | POWER | 0.91× | |
| Risk Appetite | THRILL | 0.94× | |
| Spirituality | BALANCE | 0.98× |
Frequently asked questions
Who is Crumbl Cookies's target market in Germany?
Crumbl Cookies's target market in Germany covers an estimated 502,964 people, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Crumbl Cookies customers?
59.5% of the Crumbl Cookies audience are female, 40.5% are male, with an average age of 37.4 years.
Which brands do Crumbl Cookies fans like most?
Crumbl Cookies fans show strongest brand affinity for Dunkin' Donuts (40.94×), Bakery (3.38×), and Tagesschau (1.51×) over the country average.
Where do Crumbl Cookies fans live in Germany?
Crumbl Cookies fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~100K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.
What other brands do Crumbl Cookies fans also like?
Beyond Crumbl Cookies itself, the audience over-indexes on Bakery (3.38×), Tagesschau (1.51×), Starbucks (2.95×), and Travel insurance (7.19×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
More Bakery audiences in Germany
- Brioche Dorée (35,397)
- Bread Ahead (7,046)
- Bagelstein (2,613)
See Crumbl Cookies audiences in other countries
How to read this data
Audience size is the estimated number of people in Germany who actively search for Crumbl Cookies. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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