Crumbl Cookies Audience in Germany
Crumbl Cookies has an estimated audience of 692,304 people in Germany. 60.3% are female, 39.7% are male, average age 38.9. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Home Office, Stradivarius, Progressive rock, Keeper (password manager), Home Delivery.
The average Crumbl Cookies fan in Germany is 38.9 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Home Office, Stradivarius, Progressive rock, with strongest over-indexing on Home Office (1.51× the country average). Demographically, the Crumbl Cookies audience skews more female with an average age of 38.9, and over-indexes on personality traits such as Indulgence, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Food & Beverages · Type: Brand · Subtype: Bakery
Demographics of Crumbl Cookies fans
| Metric | Value |
|---|---|
| Female | 60.3% |
| Male | 39.7% |
| Average age | 38.9 |
| Estimated audience size | 692,304 |
Audience persona
The typical Crumbl Cookies fan in Germany is more female, around 38.9 years old, with strong Indulgence tendencies and a notable affinity for Home Office.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 189,687 | 1.25× |
| Bayern | 123,182 | 1.11× |
| Baden-Württemberg | 114,082 | 1.21× |
| Niedersachsen | 76,474 | 1.14× |
| Hessen | 65,356 | 1.24× |
| Rheinland-Pfalz | 41,491 | 1.2× |
| Berlin | 32,408 | 1.05× |
| Sachsen | 28,899 | 0.85× |
| Schleswig-Holstein | 25,271 | 1.02× |
| Brandenburg | 19,905 | 0.93× |
| Hamburg | 19,486 | 1.25× |
| Thüringen | 13,983 | 0.79× |
| Sachsen-Anhalt | 13,417 | 0.75× |
| Saarland | 7,500 | 0.88× |
| Bremen | 6,061 | 1.02× |
| Mecklenburg-Vorpommern | 4,321 | 0.33× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Home Office | 1.51× | Business & Career |
| Stradivarius | 1.73× | Shopping |
| Progressive rock | 1.61× | Music & Radio |
| Keeper (password manager) | 3.67× | Technology & Electronics |
| Home Delivery | 2.11× | Food & Beverages |
| Bank account | 1.76× | Business & Career |
| Cachorro | 2.06× | Pets & Animals |
| Picnic | 2.14× | Kids & Family |
| Sixx | 1.66× | Movies & TV |
| The Hunt (2012 film) | 1.87× | Movies & TV |
| Lindy Hop | 3.53× | Music & Radio |
| Ipekyol | 1.66× | Shopping |
| Haute Route | 5.6× | Sports |
| Joko Winterscheidt | 1.64× | Movies & TV |
| Jaguar F-Pace | 2.39× | Cars & Mobility |
| Assassin's Creed: Bloodlines | 2.82× | Games |
| Hauser & Wirth | 3.01× | Arts & Culture |
| Microsoft Exchange Server | 4.65× | Technology & Electronics |
| Humans (TV series) | 1.78× | Movies & TV |
| Gender-neutral language | 1.88× | Politics & Society |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.87 |
| Travelling | THRILL | 1.66 |
| Price Sensitivity | PREMIUM | 1.64 |
| Sustainability | BALANCE | 1.4 |
| DIY Mentality | THRILL | 1.35 |
| Convenience Orientation | PREMIUM | 1.29 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 80.0% |
| Canada | 5.4% |
| Germany | 1.4% |
See Crumbl Cookies audiences in other countries
More Bakery audiences in Germany
- Brioche Dorée (16,445)
- Bread Ahead (6,949)
- Bagelstein (2,584)
Frequently asked questions
How many fans does Crumbl Cookies have in Germany?
Crumbl Cookies has an estimated audience of 692,304 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Crumbl Cookies fans?
60.3% of Crumbl Cookies fans are female, 39.7% are male, with an average age of 38.9 years.
Which brands do Crumbl Cookies fans like most?
Crumbl Cookies fans show strongest brand affinity for Home Office (1.51×), Stradivarius (1.73×), and Progressive rock (1.61×) over the country average.
Where do Crumbl Cookies fans live in Germany?
Crumbl Cookies fans in Germany are most concentrated in Nordrhein-Westfalen (reach 189,687), Bayern (reach 123,182), and Baden-Württemberg (reach 114,082). These three regions account for the largest share of the active audience.
What other brands do Crumbl Cookies fans also like?
Beyond Crumbl Cookies itself, the audience over-indexes on Stradivarius (1.73×), Progressive rock (1.61×), Keeper (password manager) (3.67×), and Home Delivery (2.11×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Crumbl Cookies. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.