Darmstädter Echo Audience in Germany
Darmstädter Echo has an estimated audience of 309,631 people in Germany. 53.1% are female, 46.9% are male, average age 41.6. Top brand affinities: Progressive rock, Stradivarius, Pillow, Information sensitivity, Oliver Kahn.
Top brand affinities include Progressive rock, Stradivarius, Pillow, with strongest over-indexing on Progressive rock (2.12× the country average). Demographically, the Darmstädter Echo audience skews balanced with an average age of 41.6, and over-indexes on personality traits such as LGBTQ+ Identity, Sports Activity.
Category: News · Type: Website / Newspaper / Magazine · Subtype: Newspaper
Demographics of Darmstädter Echo fans
| Metric | Value |
|---|---|
| Female | 53.1% |
| Male | 46.9% |
| Average age | 41.6 |
| Estimated audience size | 309,631 |
Audience persona
The typical Darmstädter Echo fan in Germany is balanced, around 41.6 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Progressive rock.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Progressive rock | 2.12× | Music & Radio |
| Stradivarius | 1.93× | Shopping |
| Pillow | 1.53× | Home & Garden |
| Information sensitivity | 2.7× | Technology & Electronics |
| Oliver Kahn | 1.56× | Sports |
| Keeper (password manager) | 1.6× | Technology & Electronics |
| Jason Clarke (actor) | 1.72× | Movies & TV |
| Esra Erol | 2.02× | Movies & TV |
| Hakone, Kanagawa | 2.25× | Travel & Leisure |
| Viator | 2.16× | Travel & Leisure |
| Hachis Parmentier | 4.24× | Food & Beverages |
| Therme Erding | 1.59× | Travel & Leisure |
| Homesteading | 2.14× | Home & Garden |
| Huck (magazine) | 3.21× | Internet & Social Media |
| Eden Lake | 1.58× | Movies & TV |
| Phil Campbell (musician) | 1.66× | Music & Radio |
| The Equalizer | 1.55× | Movies & TV |
| Gender-neutral language | 1.7× | Politics & Society |
| Superior Hiking Trail | 3.55× | Travel & Leisure |
| Jeremy Gilbert | 3.66× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 1.74 |
| Sports Activity | POWER | 1.32 |
| Indulgence | JOY | 1.29 |
| Pet Ownership | JOY | 1.23 |
| Sustainability | BALANCE | 1.22 |
| Community Orientation | OPEN | 1.21 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 96.4% |
| Spain | 0.5% |
| Italy | 0.5% |
See Darmstädter Echo audiences in other countries
More Newspaper audiences in Germany
- Bild (23,266,420)
- Der Spiegel (6,989,095)
- Focus (6,880,800)
- Der Tagesspiegel (6,754,541)
- Die Welt (5,972,493)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Darmstädter Echo. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.