Rascasse Audience Intelligence

Designer Outlet Soltau Audience in Germany

A data profile of the people who buy, follow and care about Designer Outlet Soltau in Germany — modelled from more than twelve digital signal sources. Designer Outlet Soltau has an estimated audience of 661,253 people in Germany.

#39among Shopping mall in Germany#757among POI in Germany#270in Shopping

The average Designer Outlet Soltau fan in Germany is 40.0 years old, more female, and lives primarily in Niedersachsen.

The audience is concentrated in Niedersachsen, Hamburg, Nordrhein-Westfalen.

Top brand affinities include Nature, Family, Germany, with strongest over-indexing on Nature (2.54× the country average).

Demographically, the Designer Outlet Soltau audience skews more female with an average age of 40.0, and over-indexes on personality traits such as Design Affinity, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Designer Outlet Soltau fan in Germany is more female, around 40.0 years old, with strong Design Affinity tendencies and a notable affinity for Nature.

Category: Shopping · Type: POI · Subtype: Shopping mall

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Designer Outlet Soltau profile in Germany.

Audience size
661K
in Germany
Gender
63.6%♀
36.4% male
Age
40.0
average years
Country rank
#9289
POI in Germany
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Designer Outlet Soltau fans

63.6% are female, 36.4% are male, average age 40.0.

Fig. 02

Gender split

63.6%
Female
36.4%
Male
Demographic split for Designer Outlet Soltau audience in Germany
MetricValue
Female63.6%
Male36.4%
Average age40.0
Estimated audience size661,253
Fig. 03

Age distribution

Ø 40.0
average years
Age distribution of the Designer Outlet Soltau audience in Germany
Age bracketShare%
16-1915%
20-2920%
30-3922%
40-4925%
50+18%
Fig. 04

Worldwide distribution

97.2%

of the worldwide Designer Outlet Soltau audience comes from Germany.

Worldwide audience distribution share by country for Designer Outlet Soltau
CountryShare
Germany97.2%
Denmark0.6%
China0.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Designer Outlet Soltau audience in Germany is strongest.

Fig. 05

Top regions by affinity

Designer Outlet Soltau fans by region: top regions in Germany
#RegionReachAffinity×
01Niedersachsen~500K9.57×
02Hamburg~40K3.02×
03Schleswig-Holstein~30K1.21×
04Bremen~5K0.98×
05Saarland~6K0.75×
06Mecklenburg-Vorpommern~7K0.55×
07Thüringen~7K0.43×
08Sachsen-Anhalt~7K0.42×
09Brandenburg~8K0.40×
10Rheinland-Pfalz~10K0.36×
11Hessen~20K0.32×
12Sachsen~9K0.31×
13Berlin~8K0.28×
14Nordrhein-Westfalen~40K0.27×
15Baden-Württemberg~20K0.21×
16Bayern~20K0.19×
Fig. 06

Affinity by region

Affinity by region — Designer Outlet Soltau, Germany
0.19×1.00×9.57×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Designer Outlet Soltau audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Designer Outlet Soltau audience
#·InterestCategoryAffinity×
01Bedroom furnitureHome & Garden4.47×
02Outlet storeShopping3.35×
03B.Z. (newspaper)News2.82×
04VacationsTravel & Leisure2.60×
05NatureHome & Garden2.54×
06EmailTechnology & Electronics2.29×
07FamilyKids & Family2.20×
08Der TagesspiegelNews2.18×
09LodgingTravel & Leisure2.05×
10TK MaxxShopping1.84×
11Müller (company)Food & Beverages1.67×
12KitchenHome & Garden1.65×
13IKEAHome & Garden1.62×
14Shopping mallsShopping1.61×
15C&AShopping1.59×
16Online newspaperNews1.57×
17GermanyTravel & Leisure1.55×
18DüsseldorfTravel & Leisure1.54×
19DeichmannShopping1.52×
20German languagePolitics & Society1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Designer Outlet Soltau audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Designer Outlet Soltau audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM1.33×
Family OrientationCONSERVATISM1.31×
Quality AwarenessPREMIUM1.28×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Designer Outlet Soltau audience · Rather not
TraitClusterDeviationScore
Sports ActivityPOWER0.88×
Pet OwnershipJOY0.91×
Social Media UsageJOY0.95×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Designer Outlet Soltau have in Germany?

Designer Outlet Soltau has an estimated audience of 661,253 people in Germany, concentrated in Niedersachsen and Hamburg.

02

What is the gender split and age of Designer Outlet Soltau fans?

63.6% of Designer Outlet Soltau fans are female, 36.4% are male, with an average age of 40.0 years.

03

Which brands do Designer Outlet Soltau fans like most?

Designer Outlet Soltau fans show strongest brand affinity for Nature (2.54×), Family (2.2×), and Germany (1.55×) over the country average.

04

Where do Designer Outlet Soltau fans live in Germany?

Designer Outlet Soltau fans in Germany are most concentrated in Niedersachsen (reach ~500K), Hamburg (reach ~40K), and Nordrhein-Westfalen (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Designer Outlet Soltau fans also like?

Beyond Designer Outlet Soltau itself, the audience over-indexes on Family (2.2×), Germany (1.55×), Bedroom furniture (4.47×), and Vacations (2.6×) compared to the Germany average.

Appendix

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How to read this data

Audience size is the estimated number of people in Germany who actively search for Designer Outlet Soltau. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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