FINA Audience in Germany
FINA has an estimated audience of 228,418 people in Germany. 43.8% are female, 56.2% are male, average age 43.4. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Cocktail, Unique Gifts, JDSU, Pillow, Stradivarius.
The average FINA fan in Germany is 43.4 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Cocktail, Unique Gifts, JDSU, with strongest over-indexing on Cocktail (1.67× the country average). Demographically, the FINA audience skews more male with an average age of 43.4, and over-indexes on personality traits such as Sports Activity, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Sports · Type: NGO / Political Party
Demographics of FINA fans
| Metric | Value |
|---|---|
| Female | 43.8% |
| Male | 56.2% |
| Average age | 43.4 |
| Estimated audience size | 228,418 |
Audience persona
The typical FINA fan in Germany is more male, around 43.4 years old, with strong Sports Activity tendencies and a notable affinity for Cocktail.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 57,495 | 1.06× |
| Bayern | 49,490 | 1.25× |
| Baden-Württemberg | 39,051 | 1.16× |
| Hessen | 28,080 | 1.49× |
| Niedersachsen | 24,169 | 1.01× |
| Berlin | 14,005 | 1.27× |
| Rheinland-Pfalz | 11,776 | 0.95× |
| Sachsen | 11,558 | 0.95× |
| Schleswig-Holstein | 8,633 | 0.97× |
| Brandenburg | 6,343 | 0.83× |
| Hamburg | 6,292 | 1.13× |
| Sachsen-Anhalt | 5,662 | 0.88× |
| Thüringen | 4,208 | 0.67× |
| Mecklenburg-Vorpommern | 3,074 | 0.65× |
| Saarland | 2,411 | 0.79× |
| Bremen | 1,985 | 0.94× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Cocktail | 1.67× | Food & Beverages |
| Unique Gifts | 1.87× | Shopping |
| JDSU | 4.25× | Business & Career |
| Pillow | 1.93× | Home & Garden |
| Stradivarius | 1.97× | Shopping |
| Škoda Kodiaq | 2.45× | Cars & Mobility |
| Birthday Gifts | 1.81× | Kids & Family |
| Esra Erol | 5.86× | Movies & TV |
| VfL Wolfsburg | 1.64× | Sports |
| Urban horticulture | 1.57× | Home & Garden |
| Medieval fantasy | 8.77× | Literature |
| Este, Veneto | 1.73× | Travel & Leisure |
| Kodi (software) | 1.97× | Technology & Electronics |
| Hobby Lobby | 4.19× | Home & Garden |
| Buying and Selling Real Estate | 4.2× | Home & Garden |
| Nationality | 1.69× | Politics & Society |
| Home Delivery | 1.58× | Food & Beverages |
| Buying a House | 3.41× | Home & Garden |
| MK | 1.51× | Music & Radio |
| Information sensitivity | 2.74× | Technology & Electronics |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sports Activity | POWER | 1.61 |
| Pet Ownership | JOY | 1.39 |
| Spirituality | BALANCE | 1.32 |
| Early Adopter Mentality | POWER | 1.32 |
| Convenience Orientation | PREMIUM | 1.31 |
| DIY Mentality | THRILL | 1.3 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 35.0% |
| Brazil | 9.1% |
| Spain | 6.8% |
See FINA audiences in other countries
More Sports audiences in Germany
- Bundesagentur für Arbeit (8,888,790)
- Social Democratic Party of Germany (4,131,229)
- Bundestag (2,991,250)
- NATO (2,979,964)
- Bundeswehr (2,360,598)
Frequently asked questions
How many fans does FINA have in Germany?
FINA has an estimated audience of 228,418 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of FINA fans?
43.8% of FINA fans are female, 56.2% are male, with an average age of 43.4 years.
Which brands do FINA fans like most?
FINA fans show strongest brand affinity for Cocktail (1.67×), Unique Gifts (1.87×), and JDSU (4.25×) over the country average.
Where do FINA fans live in Germany?
FINA fans in Germany are most concentrated in Nordrhein-Westfalen (reach 57,495), Bayern (reach 49,490), and Baden-Württemberg (reach 39,051). These three regions account for the largest share of the active audience.
What other brands do FINA fans also like?
Beyond FINA itself, the audience over-indexes on Unique Gifts (1.87×), JDSU (4.25×), Pillow (1.93×), and Stradivarius (1.97×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for FINA. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.