Rascasse Audience Intelligence

FINA Audience in Germany

A data profile of the people who buy, follow and care about FINA in Germany — modelled from more than twelve digital signal sources. FINA has an estimated audience of 247,932 people in Germany.

#97among NGO / Political Party in Germany#1604in Sports

The average FINA fan in Germany is 43.4 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include FINA World Aquatics Championships, Federal Bureau of Investigation, Swimming, with strongest over-indexing on FINA World Aquatics Championships (64.03× the country average).

Demographically, the FINA audience skews more male with an average age of 43.4, and over-indexes on personality traits such as Risk Appetite, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical FINA fan in Germany is more male, around 43.4 years old, with strong Risk Appetite tendencies and a notable affinity for FINA World Aquatics Championships.

Category: Sports · Type: NGO / Political Party

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the FINA profile in Germany.

Audience size
248K
in Germany
Gender
43.8%♀
56.2% male
Age
43.4
average years
Country rank
#19769
NGO / Political Party in Germany
Fig. 01

Search interest · 12-month trend

+2%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of FINA fans

43.8% are female, 56.2% are male, average age 43.4.

Fig. 02

Gender split

43.8%
Female
56.2%
Male
Demographic split for FINA audience in Germany
MetricValue
Female43.8%
Male56.2%
Average age43.4
Estimated audience size247,932
Fig. 03

Age distribution

Ø 43.4
average years
Age distribution of the FINA audience in Germany
Age bracketShare%
16-199%
20-2915%
30-3923%
40-4927%
50+26%
Fig. 04

Worldwide distribution

4.6%

of the worldwide FINA audience comes from Germany.

Worldwide audience distribution share by country for FINA
CountryShare
United States34.8%
Brazil8.9%
Spain6.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the FINA audience in Germany is strongest.

Fig. 05

Top regions by affinity

FINA fans by region: top regions in Germany
#RegionReachAffinity×
01Hessen~30K1.35×
02Berlin~10K1.35×
03Bayern~50K1.19×
04Sachsen~10K1.10×
05Baden-Württemberg~40K1.08×
06Sachsen-Anhalt~7K1.03×
07Hamburg~6K1.03×
08Nordrhein-Westfalen~50K0.99×
09Bremen~2K0.99×
10Niedersachsen~20K0.96×
11Schleswig-Holstein~8K0.93×
12Rheinland-Pfalz~10K0.92×
13Brandenburg~7K0.92×
14Mecklenburg-Vorpommern~4K0.91×
15Saarland~3K0.91×
16Thüringen~5K0.84×
Fig. 06

Affinity by region

Affinity by region — FINA, Germany
0.84×1.00×1.35×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the FINA audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for FINA audience
#·InterestCategoryAffinity×
01FINA World Aquatics ChampionshipsSports64.03×
02Federal Bureau of InvestigationPolitics & Society49.29×
03Diabetes mellitus type 2 awarenessHealth8.24×
04Water filterFood & Beverages7.65×
05Vuelta a EspañaSports5.80×
06Mel GibsonMovies & TV5.56×
07Non-alcoholic beverageFood & Beverages4.31×
08SwimmingSports3.71×
09Western UnionBusiness & Career3.39×
10Garden furnitureHome & Garden3.33×
11Swimming poolSports2.71×
12Efficient energy useTechnology & Electronics2.50×
13Solar energyHome & Garden2.14×
14PostbankBusiness & Career2.00×
15TattoosFashion & Accessoires1.91×
16CommerzbankBusiness & Career1.80×
17TagesschauMovies & TV1.59×
18HornbachShopping1.56×
19NatureHome & Garden1.52×
20Netto Marken-DiscountShopping1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the FINA audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by FINA audience · What stands out
TraitClusterDeviationScore
Risk AppetiteTHRILL1.65×
Convenience OrientationPREMIUM1.59×
SpiritualityBALANCE1.49×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by FINA audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.69×
Luxury OrientationPREMIUM0.77×
CreativityOPEN0.82×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does FINA have in Germany?

FINA has an estimated audience of 247,932 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of FINA fans?

43.8% of FINA fans are female, 56.2% are male, with an average age of 43.4 years.

03

Which brands do FINA fans like most?

FINA fans show strongest brand affinity for FINA World Aquatics Championships (64.03×), Federal Bureau of Investigation (49.29×), and Swimming (3.71×) over the country average.

04

Where do FINA fans live in Germany?

FINA fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~50K), Bayern (reach ~50K), and Baden-Württemberg (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do FINA fans also like?

Beyond FINA itself, the audience over-indexes on Federal Bureau of Investigation (49.29×), Swimming (3.71×), Western Union (3.39×), and Tagesschau (1.59×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Sports audiences in Germany

See FINA audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for FINA. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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