FINA Audience in United States
FINA has an estimated audience of 1,875,038 people in United States. 63.9% are female, 36.1% are male, average age 43.0. Top regions: California, Texas, Florida. Top brand affinities: Goop, headspace, Governor of Michigan, Wok, Cherish (group).
The average FINA fan in United States is 43.0 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Goop, headspace, Governor of Michigan, with strongest over-indexing on Goop (9.67× the country average). Demographically, the FINA audience skews more female with an average age of 43.0, and over-indexes on personality traits such as Extroversion, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Sports · Type: NGO / Political Party
Demographics of FINA fans
| Metric | Value |
|---|---|
| Female | 63.9% |
| Male | 36.1% |
| Average age | 43.0 |
| Estimated audience size | 1,875,038 |
Audience persona
The typical FINA fan in United States is more female, around 43.0 years old, with strong Extroversion tendencies and a notable affinity for Goop.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 279,264 | 1.35× |
| Texas | 238,799 | 1.48× |
| Florida | 135,630 | 1.07× |
| New York | 128,530 | 1.23× |
| New Jersey | 78,023 | 1.64× |
| Illinois | 64,859 | 1.04× |
| Georgia | 61,015 | 1.06× |
| North Carolina | 56,843 | 1.01× |
| Pennsylvania | 52,778 | 0.84× |
| Ohio | 51,734 | 0.9× |
| Virginia | 51,198 | 1.12× |
| Massachusetts | 47,584 | 1.29× |
| Alabama | 45,463 | 1.74× |
| Michigan | 45,289 | 0.92× |
| Washington | 44,705 | 1.19× |
| Arizona | 37,108 | 0.97× |
| Tennessee | 32,167 | 0.86× |
| Indiana | 31,485 | 0.92× |
| Colorado | 31,042 | 1.05× |
| Maryland | 30,667 | 0.95× |
| Minnesota | 27,401 | 1.02× |
| South Carolina | 26,405 | 0.94× |
| Louisiana | 26,277 | 1.09× |
| Connecticut | 24,035 | 1.28× |
| Missouri | 23,966 | 0.79× |
| Oregon | 22,831 | 1.06× |
| Wisconsin | 22,355 | 0.79× |
| Oklahoma | 17,862 | 0.86× |
| Kentucky | 17,167 | 0.73× |
| Nevada | 16,655 | 0.92× |
| Utah | 15,407 | 0.92× |
| New Mexico | 15,325 | 1.63× |
| Mississippi | 14,777 | 0.96× |
| Kansas | 14,575 | 0.99× |
| Arkansas | 14,554 | 0.94× |
| Iowa | 14,418 | 0.93× |
| Nebraska | 8,345 | 0.89× |
| Idaho | 8,082 | 0.86× |
| Delaware | 7,464 | 1.44× |
| Hawaii | 7,252 | 0.9× |
| Washington, District of Columbia | 7,231 | 1.28× |
| Rhode Island | 6,435 | 1.08× |
| West Virginia | 5,702 | 0.65× |
| Maine | 5,272 | 0.78× |
| New Hampshire | 5,244 | 0.71× |
| Montana | 3,461 | 0.67× |
| South Dakota | 3,302 | 0.76× |
| Alaska | 2,646 | 0.66× |
| North Dakota | 2,550 | 0.66× |
| Vermont | 2,075 | 0.63× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Goop | 9.67× | Internet & Social Media |
| headspace | 14.23× | Health |
| Governor of Michigan | 11.14× | Politics & Society |
| Wok | 8.72× | Food & Beverages |
| Cherish (group) | 13.99× | Music & Radio |
| Google Home | 7.42× | Technology & Electronics |
| Fairy godmother | 8.11× | Literature |
| Kikar HaShabbat | 15.84× | News |
| Vocal harmony | 4.35× | Music & Radio |
| Grinch | 3.78× | Movies & TV |
| Grace Slick | 8.19× | Music & Radio |
| Hibachi | 7.33× | Food & Beverages |
| Nationality | 1.9× | Politics & Society |
| Hardik Pandya | 12.26× | Sports |
| Progressive rock | 1.66× | Music & Radio |
| Guitarist (magazine) | 8.42× | Music & Radio |
| JDSU | 2.16× | Business & Career |
| Hipster | 6.58× | Politics & Society |
| TV Fanatic | 7.12× | Movies & TV |
| Panama | 2.37× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Extroversion | THRILL | 1.37 |
| Sports Activity | POWER | 1.29 |
| Healthy Lifestyle | BALANCE | 1.15 |
| Price Sensitivity | PREMIUM | 1.09 |
| Career Orientation | POWER | 1.03 |
| DIY Mentality | THRILL | 1.01 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 35.0% |
| Brazil | 9.1% |
| Spain | 6.8% |
See FINA audiences in other countries
More Sports audiences in United States
- Department of Motor Vehicles (20,323,665)
- SSA (17,557,089)
- FAFSA (14,175,776)
- AARP (12,709,235)
- United States Army (12,106,369)
Frequently asked questions
How many fans does FINA have in United States?
FINA has an estimated audience of 1,875,038 people in United States, concentrated in California and Texas.
What is the gender split and age of FINA fans?
63.9% of FINA fans are female, 36.1% are male, with an average age of 43.0 years.
Which brands do FINA fans like most?
FINA fans show strongest brand affinity for Goop (9.67×), headspace (14.23×), and Governor of Michigan (11.14×) over the country average.
Where do FINA fans live in United States?
FINA fans in United States are most concentrated in California (reach 279,264), Texas (reach 238,799), and Florida (reach 135,630). These three regions account for the largest share of the active audience.
What other brands do FINA fans also like?
Beyond FINA itself, the audience over-indexes on headspace (14.23×), Governor of Michigan (11.14×), Wok (8.72×), and Cherish (group) (13.99×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for FINA. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.