Rascasse Audience Intelligence

FINA Audience in United States

A data profile of the people who buy, follow and care about FINA in United States — modelled from more than twelve digital signal sources. FINA has an estimated audience of 1,878,030 people in United States.

#100among NGO / Political Party in United States#1340in Sports

The average FINA fan in United States is 43.0 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Planet Fitness, Swimming pool, Western Union, with strongest over-indexing on Planet Fitness (2.23× the country average).

Demographically, the FINA audience skews more female with an average age of 43.0, and over-indexes on personality traits such as Spirituality, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical FINA fan in United States is more female, around 43.0 years old, with strong Spirituality tendencies and a notable affinity for Planet Fitness.

Category: Sports · Type: NGO / Political Party

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the FINA profile in United States.

Audience size
1.9M
in United States
Gender
63.9%♀
36.1% male
Age
43.0
average years
Country rank
#14978
NGO / Political Party in United States
Fig. 01

Search interest · 12-month trend

+17%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of FINA fans

63.9% are female, 36.1% are male, average age 43.0.

Fig. 02

Gender split

63.9%
Female
36.1%
Male
Demographic split for FINA audience in United States
MetricValue
Female63.9%
Male36.1%
Average age43.0
Estimated audience size1,878,030
Fig. 03

Age distribution

Ø 43.0
average years
Age distribution of the FINA audience in United States
Age bracketShare%
16-1911%
20-2917%
30-3921%
40-4923%
50+28%
Fig. 04

Worldwide distribution

34.8%

of the worldwide FINA audience comes from United States.

Worldwide audience distribution share by country for FINA
CountryShare
United States34.8%
Brazil8.9%
Spain6.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the FINA audience in United States is strongest.

Fig. 05

Top regions by affinity

FINA fans by region: top regions in United States
#RegionReachAffinity×
01Alabama~50K1.96×
02New Mexico~20K1.70×
03New Jersey~70K1.55×
04Texas~200K1.40×
05Minnesota~40K1.37×
06Delaware~7K1.33×
07California~300K1.24×
08Connecticut~20K1.24×
09Massachusetts~50K1.22×
10Washington, District of Columbia~6K1.14×
11New York~100K1.13×
12Washington~40K1.12×
13Illinois~60K1.03×
14Virginia~50K1.03×
15Louisiana~20K1.03×
16Kansas~20K1.03×
17Colorado~30K1.01×
18Hawaii~8K1.01×
19Oregon~20K1.00×
20Florida~100K0.99×
21Georgia~60K0.99×
22Rhode Island~6K0.99×
23North Carolina~50K0.96×
24Utah~20K0.96×
25Indiana~30K0.95×
26Arkansas~10K0.95×
27Mississippi~10K0.94×
28Nebraska~9K0.94×
29South Dakota~4K0.94×
30Vermont~3K0.94×
31Arizona~40K0.93×
32Michigan~40K0.92×
33South Carolina~30K0.91×
34Iowa~10K0.91×
35Idaho~9K0.91×
36Alaska~4K0.91×
37North Dakota~3K0.91×
38Ohio~50K0.90×
39Maryland~30K0.90×
40Nevada~20K0.89×
41New Hampshire~7K0.89×
42Montana~5K0.89×
43Oklahoma~20K0.88×
44Maine~6K0.88×
45Missouri~30K0.87×
46Tennessee~30K0.86×
47West Virginia~7K0.84×
48Wisconsin~20K0.83×
49Pennsylvania~50K0.82×
50Kentucky~20K0.81×
Fig. 06

Affinity by region

Affinity by region — FINA, United States
0.81×1.00×1.96×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the FINA audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for FINA audience
#·InterestCategoryAffinity×
01Water poloSports9.39×
02Atlético MadridSports6.96×
03Paris Saint-GermainSports4.64×
04DuolingoBusiness & Career4.09×
05Western UnionBusiness & Career4.05×
06Diaper bagKids & Family3.06×
07Sports clubSports2.87×
08Swimming poolSports2.61×
09Detroit TigersSports2.36×
10SwimsuitFashion & Accessoires2.31×
11Planet FitnessSports2.23×
12DentistryBusiness & Career2.05×
13Las VegasTravel & Leisure2.02×
14TrousersFashion & Accessoires1.97×
15Financial servicesBusiness & Career1.96×
16Nordstrom rackFashion & Accessoires1.94×
17RadioTechnology & Electronics1.70×
18WalgreensShopping1.65×
19Men's clothingFashion & Accessoires1.61×
20MSNNews1.56×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the FINA audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by FINA audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE1.37×
PatriotismCONSERVATISM1.37×
Career OrientationPOWER1.35×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by FINA audience · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.66×
Social Media UsageJOY0.74×
Design AffinityPREMIUM0.74×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does FINA have in United States?

FINA has an estimated audience of 1,878,030 people in United States, concentrated in California and Texas.

02

What is the gender split and age of FINA fans?

63.9% of FINA fans are female, 36.1% are male, with an average age of 43.0 years.

03

Which brands do FINA fans like most?

FINA fans show strongest brand affinity for Planet Fitness (2.23×), Swimming pool (2.61×), and Western Union (4.05×) over the country average.

04

Where do FINA fans live in United States?

FINA fans in United States are most concentrated in California (reach ~300K), Texas (reach ~200K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do FINA fans also like?

Beyond FINA itself, the audience over-indexes on Swimming pool (2.61×), Western Union (4.05×), Diaper bag (3.06×), and Financial services (1.96×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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See FINA audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for FINA. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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