FINA Audience in United States

FINA has an estimated audience of 1,875,038 people in United States. 63.9% are female, 36.1% are male, average age 43.0. Top regions: California, Texas, Florida. Top brand affinities: Capital One, Google Maps, Autism Awareness, Diabetes mellitus awareness, Kendra Scott.

The average FINA fan in United States is 43.0 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Capital One, Google Maps, Autism Awareness, with strongest over-indexing on Capital One (10.16× the country average). Demographically, the FINA audience skews more female with an average age of 43.0, and over-indexes on personality traits such as Extroversion, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: NGO / Political Party

Demographics of FINA fans

Demographic split for FINA audience in United States
MetricValue
Female63.9%
Male36.1%
Average age43.0
Estimated audience size1,875,038

Audience persona

The typical FINA fan in United States is more female, around 43.0 years old, with strong Extroversion tendencies and a notable affinity for Capital One.

Top regions in United States

Top regions ranked by reach for FINA in United States
RegionReachAffinity
California279,2641.35×
Texas238,7991.48×
Florida135,6301.07×
New York128,5301.23×
New Jersey78,0231.64×
Illinois64,8591.04×
Georgia61,0151.06×
North Carolina56,8431.01×
Pennsylvania52,7780.84×
Ohio51,7340.9×
Virginia51,1981.12×
Massachusetts47,5841.29×
Alabama45,4631.74×
Michigan45,2890.92×
Washington44,7051.19×
Arizona37,1080.97×
Tennessee32,1670.86×
Indiana31,4850.92×
Colorado31,0421.05×
Maryland30,6670.95×
Minnesota27,4011.02×
South Carolina26,4050.94×
Louisiana26,2771.09×
Connecticut24,0351.28×
Missouri23,9660.79×
Oregon22,8311.06×
Wisconsin22,3550.79×
Oklahoma17,8620.86×
Kentucky17,1670.73×
Nevada16,6550.92×
Utah15,4070.92×
New Mexico15,3251.63×
Mississippi14,7770.96×
Kansas14,5750.99×
Arkansas14,5540.94×
Iowa14,4180.93×
Nebraska8,3450.89×
Idaho8,0820.86×
Delaware7,4641.44×
Hawaii7,2520.9×
Washington, District of Columbia7,2311.28×
Rhode Island6,4351.08×
West Virginia5,7020.65×
Maine5,2720.78×
New Hampshire5,2440.71×
Montana3,4610.67×
South Dakota3,3020.76×
Alaska2,6460.66×
North Dakota2,5500.66×
Vermont2,0750.63×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for FINA audience
BrandAffinityCategory
Capital One10.16×Business & Career
Google Maps8.56×Internet & Social Media
Autism Awareness19.03×Health
Diabetes mellitus awareness12.48×Health
Kendra Scott18.72×Fashion & Accessoires
Indeed.com6.5×Business & Career
Diane Keaton9.4×Movies & TV
Khan Academy12.67×Business & Career
CarGurus8.85×Cars & Mobility
AccuWeather9.7×Home & Garden
Microblogging12.67×Technology & Electronics
Bruce Willis10.11×Movies & TV
Singer-songwriter5.51×Music & Radio
Google News7.76×News
Beetlejuice6.38×Movies & TV
Circle K9.01×Shopping
Catherine Zeta-Jones14.69×Movies & TV
ICloud11.56×Technology & Electronics
DeviantArt8.75×Internet & Social Media
Enterprise Rent-A-Car7.37×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by FINA audience
TraitClusterScore
ExtroversionTHRILL1.37
Sports ActivityPOWER1.29
Healthy LifestyleBALANCE1.15
Price SensitivityPREMIUM1.09
Career OrientationPOWER1.03
DIY MentalityTHRILL1.01

Worldwide distribution

Worldwide audience distribution share by country for FINA
CountryShare
United States35.0%
Brazil9.1%
Spain6.8%

See FINA audiences in other countries

More Sports audiences in United States

Frequently asked questions

How many fans does FINA have in United States?

FINA has an estimated audience of 1,875,038 people in United States, concentrated in California and Texas.

What is the gender split and age of FINA fans?

63.9% of FINA fans are female, 36.1% are male, with an average age of 43.0 years.

Which brands do FINA fans like most?

FINA fans show strongest brand affinity for Capital One (10.16×), Google Maps (8.56×), and Autism Awareness (19.03×) over the country average.

Where do FINA fans live in United States?

FINA fans in United States are most concentrated in California (reach 279,264), Texas (reach 238,799), and Florida (reach 135,630). These three regions account for the largest share of the active audience.

What other brands do FINA fans also like?

Beyond FINA itself, the audience over-indexes on Google Maps (8.56×), Autism Awareness (19.03×), Diabetes mellitus awareness (12.48×), and Kendra Scott (18.72×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for FINA. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.