Four-wheel drive Audience in Germany
Four-wheel drive has an estimated audience of 2,076,768 people in Germany. 34.6% are female, 65.4% are male, average age 37.6. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: FIFA World Cup, Engine, Sustainable energy, Tire, Used car.
The average Four-wheel drive fan in Germany is 37.6 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include FIFA World Cup, Engine, Sustainable energy, with strongest over-indexing on FIFA World Cup (1.52× the country average). Demographically, the Four-wheel drive audience skews more male with an average age of 37.6, and over-indexes on personality traits such as Luxury Orientation, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Topic
Demographics of Four-wheel drive fans
| Metric | Value |
|---|---|
| Female | 34.6% |
| Male | 65.4% |
| Average age | 37.6 |
| Estimated audience size | 2,076,768 |
Audience persona
The typical Four-wheel drive fan in Germany is more male, around 37.6 years old, with strong Luxury Orientation tendencies and a notable affinity for FIFA World Cup.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 495,249 | 1.09× |
| Bayern | 342,441 | 1.03× |
| Baden-Württemberg | 321,263 | 1.13× |
| Niedersachsen | 203,495 | 1.01× |
| Hessen | 162,588 | 1.03× |
| Rheinland-Pfalz | 91,982 | 0.88× |
| Berlin | 90,767 | 0.98× |
| Sachsen | 84,739 | 0.83× |
| Schleswig-Holstein | 63,850 | 0.86× |
| Hamburg | 54,459 | 1.16× |
| Brandenburg | 51,249 | 0.8× |
| Thüringen | 48,039 | 0.91× |
| Sachsen-Anhalt | 47,352 | 0.88× |
| Mecklenburg-Vorpommern | 37,707 | 0.95× |
| Saarland | 32,902 | 1.29× |
| Bremen | 31,365 | 1.77× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| FIFA World Cup | 1.52× | Sports |
| Engine | 2.07× | Cars & Mobility |
| Sustainable energy | 2.02× | Home & Garden |
| Tire | 1.98× | Cars & Mobility |
| Used car | 1.81× | Cars & Mobility |
| Auto mechanic | 2.14× | Cars & Mobility |
| Local news | 1.85× | News |
| Renewable energy | 1.67× | Business & Career |
| Electric car | 1.7× | Cars & Mobility |
| RVs | 1.57× | Cars & Mobility |
| Škoda Auto | 1.65× | Cars & Mobility |
| SUVs | 1.53× | Cars & Mobility |
| Online newspaper | 1.55× | News |
| Machine | 1.75× | Business & Career |
| Hatchback | 2.01× | Cars & Mobility |
| Home construction | 1.52× | Home & Garden |
| Electric motor | 1.94× | Cars & Mobility |
| Driving | 1.84× | Cars & Mobility |
| Formula One | 1.68× | Sports |
| Electricity | 1.53× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 1.52 |
| DIY Mentality | THRILL | 1.49 |
| Family Orientation | CONSERVATISM | 1.48 |
| Patriotism | CONSERVATISM | 1.26 |
| Sports Activity | POWER | 1.17 |
| Quality Awareness | PREMIUM | 1.17 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 23.8% |
| United Kingdom | 3.7% |
| Germany | 3.7% |
See Four-wheel drive audiences in other countries
More Cars & Mobility audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Four-wheel drive have in Germany?
Four-wheel drive has an estimated audience of 2,076,768 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Four-wheel drive fans?
34.6% of Four-wheel drive fans are female, 65.4% are male, with an average age of 37.6 years.
Which brands do Four-wheel drive fans like most?
Four-wheel drive fans show strongest brand affinity for FIFA World Cup (1.52×), Engine (2.07×), and Sustainable energy (2.02×) over the country average.
Where do Four-wheel drive fans live in Germany?
Four-wheel drive fans in Germany are most concentrated in Nordrhein-Westfalen (reach 495,249), Bayern (reach 342,441), and Baden-Württemberg (reach 321,263). These three regions account for the largest share of the active audience.
What other brands do Four-wheel drive fans also like?
Beyond Four-wheel drive itself, the audience over-indexes on Engine (2.07×), Sustainable energy (2.02×), Tire (1.98×), and Used car (1.81×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Four-wheel drive. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.