Rascasse Audience Intelligence

Harness racing Audience in Germany

A data profile of the people who buy, follow and care about Harness racing in Germany — modelled from more than twelve digital signal sources. Harness racing has an estimated audience of 258,854 people in Germany.

#197among Sport in Germany#6615among Topic in Germany#1550in Sports

The average Harness racing fan in Germany is 44.1 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Internship, MSV Duisburg, Family, with strongest over-indexing on Internship (11.27× the country average).

Demographically, the Harness racing audience skews more male with an average age of 44.1, and over-indexes on personality traits such as Spirituality, Individualism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Harness racing fan in Germany is more male, around 44.1 years old, with strong Spirituality tendencies and a notable affinity for Internship.

Category: Sports · Type: Topic · Subtype: Sport

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Harness racing profile in Germany.

Audience size
259K
in Germany
Gender
42.9%♀
57.1% male
Age
44.1
average years
Country rank
#19214
Topic in Germany
Fig. 01

Search interest · 12-month trend

-69%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Harness racing fans

42.9% are female, 57.1% are male, average age 44.1.

Fig. 02

Gender split

42.9%
Female
57.1%
Male
Demographic split for Harness racing audience in Germany
MetricValue
Female42.9%
Male57.1%
Average age44.1
Estimated audience size258,854
Fig. 03

Age distribution

Ø 44.1
average years
Age distribution of the Harness racing audience in Germany
Age bracketShare%
16-196%
20-2916%
30-3924%
40-4928%
50+26%
Fig. 04

Worldwide distribution

3.0%

of the worldwide Harness racing audience comes from Germany.

Worldwide audience distribution share by country for Harness racing
CountryShare
United States35.7%
United Kingdom11.8%
Australia8.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Harness racing audience in Germany is strongest.

Fig. 05

Top regions by affinity

Harness racing fans by region: top regions in Germany
#RegionReachAffinity×
01Nordrhein-Westfalen~100K1.75×
02Bayern~70K1.72×
03Berlin~20K1.64×
04Brandenburg~10K1.45×
05Schleswig-Holstein~10K1.32×
06Hamburg~7K1.22×
07Bremen~2K1.09×
08Saarland~3K1.03×
09Mecklenburg-Vorpommern~5K0.96×
10Sachsen-Anhalt~6K0.93×
11Thüringen~6K0.93×
12Rheinland-Pfalz~10K0.81×
13Niedersachsen~20K0.79×
14Sachsen~10K0.79×
15Hessen~10K0.69×
16Baden-Württemberg~20K0.64×
Fig. 06

Affinity by region

Affinity by region — Harness racing, Germany
0.64×1.00×1.75×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Harness racing audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Harness racing audience
#·InterestCategoryAffinity×
01InternshipBusiness & Career11.27×
02Lisa KudrowMovies & TV11.27×
03HaflingerFashion & Accessoires11.17×
04SpVgg Greuther FürthSports8.18×
05MSV DuisburgSports7.73×
06Nicholas HoultMovies & TV7.51×
07Lothar MatthäusSports7.12×
08Horse racingSports7.11×
09Frauen-BundesligaSports5.58×
10NürburgringSports4.38×
11Arminia BielefeldSports4.14×
12EmailTechnology & Electronics3.17×
13FamilyKids & Family2.76×
14FressnapfShopping2.41×
15TransfermarktSports2.34×
16Müller (company)Food & Beverages2.15×
17TagesschauMovies & TV2.11×
18NatureHome & Garden2.10×
19VacationsTravel & Leisure1.95×
20GermanyTravel & Leisure1.84×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Harness racing audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Harness racing audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE1.58×
IndividualismJOY1.41×
Family OrientationCONSERVATISM1.34×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Harness racing audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.59×
Design AffinityPREMIUM0.73×
MindfulnessBALANCE0.74×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Harness racing have in Germany?

Harness racing has an estimated audience of 258,854 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Harness racing fans?

42.9% of Harness racing fans are female, 57.1% are male, with an average age of 44.1 years.

03

Which brands do Harness racing fans like most?

Harness racing fans show strongest brand affinity for Internship (11.27×), MSV Duisburg (7.73×), and Family (2.76×) over the country average.

04

Where do Harness racing fans live in Germany?

Harness racing fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~70K), and Baden-Württemberg (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Harness racing fans also like?

Beyond Harness racing itself, the audience over-indexes on MSV Duisburg (7.73×), Family (2.76×), Germany (1.84×), and SpVgg Greuther Fürth (8.18×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Sport audiences in Germany

See Harness racing audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Harness racing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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