Harness racing Audience in Germany
Harness racing has an estimated audience of 258,854 people in Germany. 42.9% are female, 57.1% are male, average age 44.1. Top regions: Nordrhein-Westfalen, Bayern, Berlin. Top brand affinities: Progressive rock, Unique Gifts, Stradivarius, Birthday Gifts, Collectable.
The average Harness racing fan in Germany is 44.1 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Berlin. Top brand affinities include Progressive rock, Unique Gifts, Stradivarius, with strongest over-indexing on Progressive rock (2.79× the country average). Demographically, the Harness racing audience skews more male with an average age of 44.1, and over-indexes on personality traits such as Pet Ownership, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Sports · Type: Topic · Subtype: Sport
Demographics of Harness racing fans
| Metric | Value |
|---|---|
| Female | 42.9% |
| Male | 57.1% |
| Average age | 44.1 |
| Estimated audience size | 258,854 |
Audience persona
The typical Harness racing fan in Germany is more male, around 44.1 years old, with strong Pet Ownership tendencies and a notable affinity for Progressive rock.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 92,925 | 1.64× |
| Bayern | 72,407 | 1.74× |
| Berlin | 22,567 | 1.95× |
| Niedersachsen | 16,777 | 0.67× |
| Schleswig-Holstein | 14,212 | 1.53× |
| Brandenburg | 9,239 | 1.15× |
| Hamburg | 7,847 | 1.34× |
| Baden-Württemberg | 7,555 | 0.21× |
| Rheinland-Pfalz | 4,959 | 0.38× |
| Hessen | 4,847 | 0.25× |
| Sachsen-Anhalt | 4,785 | 0.71× |
| Thüringen | 4,516 | 0.68× |
| Sachsen | 4,481 | 0.35× |
| Mecklenburg-Vorpommern | 3,577 | 0.72× |
| Saarland | 3,556 | 1.12× |
| Bremen | 3,421 | 1.55× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Progressive rock | 2.79× | Music & Radio |
| Unique Gifts | 1.74× | Shopping |
| Stradivarius | 1.97× | Shopping |
| Birthday Gifts | 1.61× | Kids & Family |
| Collectable | 1.53× | Kids & Family |
| Urban horticulture | 1.54× | Home & Garden |
| Groningen | 5.04× | Travel & Leisure |
| Phil Campbell (musician) | 4.01× | Music & Radio |
| Esra Erol | 4× | Movies & TV |
| Este, Veneto | 1.58× | Travel & Leisure |
| Home Delivery | 1.75× | Food & Beverages |
| Hobby Lobby | 3.95× | Home & Garden |
| Hays, Kansas | 3.12× | Travel & Leisure |
| Hundertwasserhaus | 2.97× | Travel & Leisure |
| Volvo V60 | 2.54× | Cars & Mobility |
| Loincloth | 1.52× | Fashion & Accessoires |
| Samanyolu Haber | 2.32× | Movies & TV |
| Zagreb | 1.99× | Travel & Leisure |
| Haudegen | 5.16× | Music & Radio |
| Figure painting (hobby) | 1.95× | Arts & Culture |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Pet Ownership | JOY | 1.76 |
| Patriotism | CONSERVATISM | 1.29 |
| Community Orientation | OPEN | 1.22 |
| Tradition | CONSERVATISM | 1.22 |
| Sports Activity | POWER | 1.2 |
| Sustainability | BALANCE | 1.16 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 35.7% |
| United Kingdom | 11.8% |
| Australia | 8.9% |
See Harness racing audiences in other countries
More Sport audiences in Germany
- Soccer (21,821,139)
- American football (15,078,573)
- Basketball (12,761,477)
- Golf (11,418,178)
- Swimming (9,658,593)
Frequently asked questions
How many fans does Harness racing have in Germany?
Harness racing has an estimated audience of 258,854 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Harness racing fans?
42.9% of Harness racing fans are female, 57.1% are male, with an average age of 44.1 years.
Which brands do Harness racing fans like most?
Harness racing fans show strongest brand affinity for Progressive rock (2.79×), Unique Gifts (1.74×), and Stradivarius (1.97×) over the country average.
Where do Harness racing fans live in Germany?
Harness racing fans in Germany are most concentrated in Nordrhein-Westfalen (reach 92,925), Bayern (reach 72,407), and Berlin (reach 22,567). These three regions account for the largest share of the active audience.
What other brands do Harness racing fans also like?
Beyond Harness racing itself, the audience over-indexes on Unique Gifts (1.74×), Stradivarius (1.97×), Birthday Gifts (1.61×), and Collectable (1.53×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Harness racing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.