Rascasse Audience Intelligence

Harness racing Audience in United States

A data profile of the people who buy, follow and care about Harness racing in United States — modelled from more than twelve digital signal sources. Harness racing has an estimated audience of 3,033,582 people in United States.

#138among Sport in United States#5080among Topic in United States#904in Sports

The average Harness racing fan in United States is 44.9 years old, more male, and lives primarily in Ohio.

The audience is concentrated in Ohio, New Jersey, New York.

Top brand affinities include Kentucky Derby, Kyle Busch, FedEx, with strongest over-indexing on Kentucky Derby (20.2× the country average).

Demographically, the Harness racing audience skews more male with an average age of 44.9, and over-indexes on personality traits such as Patriotism, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Harness racing fan in United States is more male, around 44.9 years old, with strong Patriotism tendencies and a notable affinity for Kentucky Derby.

Category: Sports · Type: Topic · Subtype: Sport

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Harness racing profile in United States.

Audience size
3M
in United States
Gender
35.0%♀
65.0% male
Age
44.9
average years
Country rank
#10205
Topic in United States
Fig. 01

Search interest · 12-month trend

+25%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Harness racing fans

35.0% are female, 65.0% are male, average age 44.9.

Fig. 02

Gender split

35.0%
Female
65.0%
Male
Demographic split for Harness racing audience in United States
MetricValue
Female35.0%
Male65.0%
Average age44.9
Estimated audience size3,033,582
Fig. 03

Age distribution

Ø 44.9
average years
Age distribution of the Harness racing audience in United States
Age bracketShare%
16-199%
20-2915%
30-3918%
40-4924%
50+34%
Fig. 04

Worldwide distribution

35.7%

of the worldwide Harness racing audience comes from United States.

Worldwide audience distribution share by country for Harness racing
CountryShare
United States35.7%
United Kingdom11.8%
Australia8.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Harness racing audience in United States is strongest.

Fig. 05

Top regions by affinity

Harness racing fans by region: top regions in United States
#RegionReachAffinity×
01Delaware~40K5.33×
02New Jersey~300K4.18×
03Ohio~300K3.65×
04Maine~30K3.19×
05Kentucky~100K2.51×
06Mississippi~60K2.35×
07Vermont~10K2.20×
08Pennsylvania~200K1.95×
09New York~300K1.81×
10Indiana~100K1.78×
11Illinois~200K1.70×
12Nevada~30K1.15×
13Michigan~90K1.12×
14New Hampshire~10K0.99×
15Maryland~50K0.92×
16Minnesota~40K0.88×
17Alaska~6K0.88×
18West Virginia~10K0.86×
19North Dakota~5K0.86×
20South Dakota~6K0.85×
21Massachusetts~50K0.84×
22Florida~200K0.83×
23Connecticut~30K0.83×
24Montana~7K0.83×
25Hawaii~10K0.81×
26Rhode Island~8K0.81×
27Idaho~10K0.77×
28Washington, District of Columbia~7K0.76×
29Nebraska~10K0.75×
30New Mexico~10K0.75×
31Arkansas~20K0.70×
32Iowa~20K0.70×
33Kansas~20K0.70×
34Utah~20K0.66×
35Oklahoma~20K0.65×
36Virginia~50K0.63×
37Louisiana~20K0.63×
38Missouri~30K0.60×
39Alabama~30K0.60×
40Oregon~20K0.60×
41Wisconsin~30K0.58×
42Tennessee~30K0.57×
43South Carolina~30K0.57×
44Colorado~20K0.52×
45Arizona~30K0.50×
46Georgia~50K0.49×
47Washington~30K0.48×
48North Carolina~40K0.44×
49Texas~90K0.34×
50California~90K0.28×
Fig. 06

Affinity by region

Affinity by region — Harness racing, United States
0.28×1.00×5.33×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Harness racing audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Harness racing audience
#·InterestCategoryAffinity×
01Kentucky DerbySports20.20×
02Damian LewisMovies & TV17.62×
03MongoliaTravel & Leisure6.53×
04Kyle BuschSports6.24×
05Horse racingSports5.96×
06Weather forecastingHome & Garden5.85×
07Sustainable energyHome & Garden5.46×
08Renewable energyBusiness & Career5.05×
09LotteryGames4.73×
10FedExBusiness & Career4.41×
11Solar energyHome & Garden3.99×
12QVCMovies & TV3.73×
13Mortgage loansBusiness & Career3.15×
14Vehicle insuranceCars & Mobility2.96×
15Discount storesShopping2.84×
16PinterestInternet & Social Media2.28×
17Shopping mallsShopping2.26×
18McDonald'sFood & Beverages2.09×
19BarbecueFood & Beverages1.85×
20FurnitureHome & Garden1.83×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Harness racing audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Harness racing audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.54×
Convenience OrientationPREMIUM2.03×
Family OrientationCONSERVATISM1.70×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Harness racing audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.58×
Design AffinityPREMIUM0.67×
Healthy LifestyleBALANCE0.73×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Harness racing have in United States?

Harness racing has an estimated audience of 3,033,582 people in United States, concentrated in Ohio and New Jersey.

02

What is the gender split and age of Harness racing fans?

35.0% of Harness racing fans are female, 65.0% are male, with an average age of 44.9 years.

03

Which brands do Harness racing fans like most?

Harness racing fans show strongest brand affinity for Kentucky Derby (20.2×), Kyle Busch (6.24×), and FedEx (4.41×) over the country average.

04

Where do Harness racing fans live in United States?

Harness racing fans in United States are most concentrated in Ohio (reach ~300K), New Jersey (reach ~300K), and New York (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Harness racing fans also like?

Beyond Harness racing itself, the audience over-indexes on Kyle Busch (6.24×), FedEx (4.41×), Damian Lewis (17.62×), and Renewable energy (5.05×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Sport audiences in United States

See Harness racing audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Harness racing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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