Harness racing Audience in United States

Harness racing logo

Harness racing has an estimated audience of 3,033,582 people in United States. 35.0% are female, 65.0% are male, average age 44.9. Top regions: Ohio, New York, New Jersey. Top brand affinities: Israel, Keith Stanfield, Governor of Michigan, Goop, Wok.

The average Harness racing fan in United States is 44.9 years old, more male, and lives primarily in Ohio. The audience is concentrated in Ohio, New York, New Jersey. Top brand affinities include Israel, Keith Stanfield, Governor of Michigan, with strongest over-indexing on Israel (4.91× the country average). Demographically, the Harness racing audience skews more male with an average age of 44.9, and over-indexes on personality traits such as Patriotism, Spirituality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Topic · Subtype: Sport

Demographics of Harness racing fans

Demographic split for Harness racing audience in United States
MetricValue
Female35.0%
Male65.0%
Average age44.9
Estimated audience size3,033,582

Audience persona

The typical Harness racing fan in United States is more male, around 44.9 years old, with strong Patriotism tendencies and a notable affinity for Israel.

Top regions in United States

Top regions ranked by reach for Harness racing in United States
RegionReachAffinity
Ohio345,2353.69×
New York316,9101.87×
New Jersey288,3683.74×
Pennsylvania208,2272.04×
Illinois172,7691.71×
Florida171,3520.83×
Kentucky90,3892.38×
Indiana84,1741.52×
Michigan82,1101.04×
California70,3470.21×
Texas68,8240.26×
Mississippi63,0302.52×
Massachusetts56,7660.95×
Delaware45,4015.42×
Virginia43,8640.59×
Maryland41,2350.79×
Georgia37,9610.41×
Minnesota37,7290.87×
Nevada36,9551.26×
Maine36,8753.39×
Tennessee28,2490.46×
North Carolina26,5080.29×
Connecticut25,7400.85×
Missouri24,9950.51×
Arizona20,4080.33×
Wisconsin19,4900.43×
Vermont17,5743.3×
South Carolina16,4470.36×
Colorado15,7120.33×
Washington14,6880.24×
Kansas12,6480.53×
Iowa12,6480.51×
New Hampshire12,4861.04×
Louisiana10,6180.27×
Alabama10,6160.25×
West Virginia10,0420.71×
Oklahoma9,0310.27×
Arkansas8,0550.32×
Oregon7,7870.22×
Nebraska6,1870.41×
Rhode Island5,5200.57×
Utah5,4470.2×
Washington, District of Columbia4,6960.52×
New Mexico4,3960.29×
Idaho3,3720.22×
Alaska2,9150.45×
Montana2,8590.34×
Hawaii2,7380.21×
North Dakota2,2900.37×
South Dakota2,1950.31×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Harness racing audience
BrandAffinityCategory
Israel4.91×Travel & Leisure
Keith Stanfield12.52×Movies & TV
Governor of Michigan10.2×Politics & Society
Goop6.43×Internet & Social Media
Wok7.76×Food & Beverages
Google Home7.14×Technology & Electronics
Hibachi8.53×Food & Beverages
headspace9.01×Health
Collectable1.53×Kids & Family
Hipster9.14×Politics & Society
Vocal harmony4.19×Music & Radio
Grinch3.69×Movies & TV
Cherish (group)9.97×Music & Radio
Mathcore6.96×Music & Radio
Kikar HaShabbat13.84×News
Jeep Wagoneer4.44×Cars & Mobility
Grace Slick6.74×Music & Radio
TV Fanatic7.3×Movies & TV
El Paso County, Colorado8.71×Travel & Leisure
Tech News6.09×Technology & Electronics

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Harness racing audience
TraitClusterScore
PatriotismCONSERVATISM1.67
SpiritualityBALANCE1.32
TraditionCONSERVATISM1.19
Community OrientationOPEN1.18
ExtroversionTHRILL1.17
Need for SecurityCONSERVATISM1.13

Worldwide distribution

Worldwide audience distribution share by country for Harness racing
CountryShare
United States35.7%
United Kingdom11.8%
Australia8.9%

See Harness racing audiences in other countries

More Sport audiences in United States

Frequently asked questions

How many fans does Harness racing have in United States?

Harness racing has an estimated audience of 3,033,582 people in United States, concentrated in Ohio and New York.

What is the gender split and age of Harness racing fans?

35.0% of Harness racing fans are female, 65.0% are male, with an average age of 44.9 years.

Which brands do Harness racing fans like most?

Harness racing fans show strongest brand affinity for Israel (4.91×), Keith Stanfield (12.52×), and Governor of Michigan (10.2×) over the country average.

Where do Harness racing fans live in United States?

Harness racing fans in United States are most concentrated in Ohio (reach 345,235), New York (reach 316,910), and New Jersey (reach 288,368). These three regions account for the largest share of the active audience.

What other brands do Harness racing fans also like?

Beyond Harness racing itself, the audience over-indexes on Keith Stanfield (12.52×), Governor of Michigan (10.2×), Goop (6.43×), and Wok (7.76×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Harness racing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.