Höfe am Brühl Audience in Germany
Höfe am Brühl has an estimated audience of 627,237 people in Germany. 61.0% are female, 39.0% are male, average age 40.0. Top regions: Sachsen, Sachsen-Anhalt, Thüringen. Top brand affinities: Ariana Grande, Bedroom furniture, Satire, Vacations, RTL Television.
The average Höfe am Brühl fan in Germany is 40.0 years old, more female, and lives primarily in Sachsen. The audience is concentrated in Sachsen, Sachsen-Anhalt, Thüringen. Top brand affinities include Ariana Grande, Bedroom furniture, Satire, with strongest over-indexing on Ariana Grande (4.26× the country average). Demographically, the Höfe am Brühl audience skews more female with an average age of 40.0, and over-indexes on personality traits such as Indulgence, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Shopping · Type: POI · Subtype: Shopping mall
Demographics of Höfe am Brühl fans
| Metric | Value |
|---|---|
| Female | 61.0% |
| Male | 39.0% |
| Average age | 40.0 |
| Estimated audience size | 627,237 |
Audience persona
The typical Höfe am Brühl fan in Germany is more female, around 40.0 years old, with strong Indulgence tendencies and a notable affinity for Ariana Grande.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Sachsen | 292,134 | 9.5× |
| Sachsen-Anhalt | 57,037 | 3.51× |
| Thüringen | 24,613 | 1.54× |
| Bayern | 11,011 | 0.11× |
| Nordrhein-Westfalen | 9,651 | 0.07× |
| Berlin | 8,928 | 0.32× |
| Hessen | 7,133 | 0.15× |
| Brandenburg | 5,723 | 0.29× |
| Niedersachsen | 4,685 | 0.08× |
| Baden-Württemberg | 4,623 | 0.05× |
| Hamburg | 1,405 | 0.1× |
| Mecklenburg-Vorpommern | 1,285 | 0.11× |
| Rheinland-Pfalz | 1,064 | 0.03× |
| Schleswig-Holstein | 1,047 | 0.05× |
| Saarland | 305 | 0.04× |
| Bremen | 299 | 0.06× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Ariana Grande | 4.26× | Music & Radio |
| Bedroom furniture | 3.67× | Home & Garden |
| Satire | 3.27× | Literature |
| Vacations | 1.93× | Travel & Leisure |
| RTL Television | 2.1× | Movies & TV |
| German television comedy | 3.62× | Movies & TV |
| Stuttgart | 2.02× | Travel & Leisure |
| Rossmann | 1.52× | Shopping |
| German language | 1.7× | Politics & Society |
| Transfermarkt | 1.67× | Sports |
| Western Union | 2.43× | Business & Career |
| Self care | 1.99× | Health |
| Hairstyle | 1.76× | Beauty & Wellness |
| Drop shipping | 1.74× | Shopping |
| Radio broadcasting | 2.09× | Music & Radio |
| Hygiene | 1.72× | Beauty & Wellness |
| Logistics | 1.94× | Business & Career |
| Felix Baumgartner | 2.32× | Sports |
| Breuninger | 1.55× | Fashion & Accessoires |
| Chihuahua (dog) | 1.83× | Pets & Animals |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.31 |
| Sustainability | BALANCE | 1.24 |
| DIY Mentality | THRILL | 1.19 |
| Price Sensitivity | PREMIUM | 1.16 |
| Luxury Orientation | PREMIUM | 1.15 |
| Design Affinity | PREMIUM | 1.15 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 98.1% |
| China | 0.5% |
| Austria | 0.1% |
See Höfe am Brühl audiences in other countries
More Shopping mall audiences in Germany
- Mall of Berlin (4,840,774)
- Outletcity Metzingen (2,919,203)
- Main-Taunus-Zentrum (2,632,549)
- Riem Arcaden (2,372,351)
- Weserpark (2,363,827)
Frequently asked questions
How many fans does Höfe am Brühl have in Germany?
Höfe am Brühl has an estimated audience of 627,237 people in Germany, concentrated in Sachsen and Sachsen-Anhalt.
What is the gender split and age of Höfe am Brühl fans?
61.0% of Höfe am Brühl fans are female, 39.0% are male, with an average age of 40.0 years.
Which brands do Höfe am Brühl fans like most?
Höfe am Brühl fans show strongest brand affinity for Ariana Grande (4.26×), Bedroom furniture (3.67×), and Satire (3.27×) over the country average.
Where do Höfe am Brühl fans live in Germany?
Höfe am Brühl fans in Germany are most concentrated in Sachsen (reach 292,134), Sachsen-Anhalt (reach 57,037), and Thüringen (reach 24,613). These three regions account for the largest share of the active audience.
What other brands do Höfe am Brühl fans also like?
Beyond Höfe am Brühl itself, the audience over-indexes on Bedroom furniture (3.67×), Satire (3.27×), Vacations (1.93×), and RTL Television (2.1×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Höfe am Brühl. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.