Rascasse Audience Intelligence

Höfe am Brühl Audience in Germany

A data profile of the people who buy, follow and care about Höfe am Brühl in Germany — modelled from more than twelve digital signal sources. Höfe am Brühl has an estimated audience of 620,951 people in Germany.

#42among Shopping mall in Germany#806among POI in Germany#278in Shopping

The average Höfe am Brühl fan in Germany is 38.5 years old, more female, and lives primarily in Sachsen.

The audience is concentrated in Sachsen, Sachsen-Anhalt, Thüringen.

Top brand affinities include Bedroom furniture, Nature, Family, with strongest over-indexing on Bedroom furniture (4.47× the country average).

Demographically, the Höfe am Brühl audience skews more female with an average age of 38.5, and over-indexes on personality traits such as Indulgence, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Höfe am Brühl fan in Germany is more female, around 38.5 years old, with strong Indulgence tendencies and a notable affinity for Bedroom furniture.

Category: Shopping · Type: POI · Subtype: Shopping mall

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Höfe am Brühl profile in Germany.

Audience size
621K
in Germany
Gender
57.4%♀
42.6% male
Age
38.5
average years
Country rank
#9824
POI in Germany
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Höfe am Brühl fans

57.4% are female, 42.6% are male, average age 38.5.

Fig. 02

Gender split

57.4%
Female
42.6%
Male
Demographic split for Höfe am Brühl audience in Germany
MetricValue
Female57.4%
Male42.6%
Average age38.5
Estimated audience size620,951
Fig. 03

Age distribution

Ø 38.5
average years
Age distribution of the Höfe am Brühl audience in Germany
Age bracketShare%
16-1920%
20-2921%
30-3921%
40-4922%
50+17%
Fig. 04

Worldwide distribution

98.1%

of the worldwide Höfe am Brühl audience comes from Germany.

Worldwide audience distribution share by country for Höfe am Brühl
CountryShare
Germany98.1%
China0.6%
Austria0.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Höfe am Brühl audience in Germany is strongest.

Fig. 05

Top regions by affinity

Höfe am Brühl fans by region: top regions in Germany
#RegionReachAffinity×
01Sachsen~300K10.26×
02Sachsen-Anhalt~60K3.53×
03Thüringen~20K1.26×
04Saarland~6K0.76×
05Bremen~4K0.76×
06Rheinland-Pfalz~10K0.47×
07Schleswig-Holstein~10K0.45×
08Mecklenburg-Vorpommern~5K0.44×
09Brandenburg~6K0.33×
10Hamburg~5K0.33×
11Berlin~8K0.28×
12Baden-Württemberg~20K0.20×
13Niedersachsen~10K0.20×
14Hessen~9K0.19×
15Bayern~10K0.15×
16Nordrhein-Westfalen~20K0.13×
Fig. 06

Affinity by region

Affinity by region — Höfe am Brühl, Germany
0.13×1.00×10.26×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Höfe am Brühl audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Höfe am Brühl audience
#·InterestCategoryAffinity×
01SinghaFood & Beverages32.06×
02Bedroom furnitureHome & Garden4.47×
03MoneyGramBusiness & Career3.78×
04LeipzigTravel & Leisure3.32×
05DHL ExpressBusiness & Career2.84×
06VacationsTravel & Leisure2.05×
07NatureHome & Garden2.00×
08MangoShopping1.90×
09RefrigeratorHome & Garden1.85×
10Robert RedfordMovies & TV1.82×
11MSNNews1.80×
12VolunteeringPolitics & Society1.75×
13LodgingTravel & Leisure1.73×
14FamilyKids & Family1.71×
15EmailTechnology & Electronics1.71×
16CrochetHome & Garden1.67×
17French BulldogPets & Animals1.60×
18KitchenHome & Garden1.59×
19Siberian HuskyPets & Animals1.58×
20Distilled beverageFood & Beverages1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Höfe am Brühl audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Höfe am Brühl audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.37×
Community OrientationOPEN1.28×
Price SensitivityPREMIUM1.24×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Höfe am Brühl audience · Rather not
TraitClusterDeviationScore
Sports ActivityPOWER0.92×
TraditionCONSERVATISM0.95×
Social Media UsageJOY1.01×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Höfe am Brühl have in Germany?

Höfe am Brühl has an estimated audience of 620,951 people in Germany, concentrated in Sachsen and Sachsen-Anhalt.

02

What is the gender split and age of Höfe am Brühl fans?

57.4% of Höfe am Brühl fans are female, 42.6% are male, with an average age of 38.5 years.

03

Which brands do Höfe am Brühl fans like most?

Höfe am Brühl fans show strongest brand affinity for Bedroom furniture (4.47×), Nature (2×), and Family (1.71×) over the country average.

04

Where do Höfe am Brühl fans live in Germany?

Höfe am Brühl fans in Germany are most concentrated in Sachsen (reach ~300K), Sachsen-Anhalt (reach ~60K), and Thüringen (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Höfe am Brühl fans also like?

Beyond Höfe am Brühl itself, the audience over-indexes on Nature (2×), Family (1.71×), Vacations (2.05×), and Leipzig (3.32×) compared to the Germany average.

Appendix

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How to read this data

Audience size is the estimated number of people in Germany who actively search for Höfe am Brühl. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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