Rascasse Audience Intelligence

Hogwarts Legacy Audience in Germany

A data profile of the people who buy, follow and care about Hogwarts Legacy in Germany — modelled from more than twelve digital signal sources. Hogwarts Legacy has an estimated audience of 3,631,511 people in Germany.

#7among Video game in Germany#10among Video / Board Game in Germany#43in Games

The average Hogwarts Legacy fan in Germany is 30.0 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Harry Potter, Hugendubel, Robert Redford, with strongest over-indexing on Harry Potter (3.73× the country average).

Demographically, the Hogwarts Legacy audience skews balanced with an average age of 30.0, and over-indexes on personality traits such as Extroversion, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Hogwarts Legacy fan in Germany is balanced, around 30.0 years old, with strong Extroversion tendencies and a notable affinity for Harry Potter.

Category: Games · Type: Video / Board Game · Subtype: Video game

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Hogwarts Legacy profile in Germany.

Audience size
3.6M
in Germany
Gender
48.5%♀
51.5% male
Age
30.0
average years
Country rank
#1667
Video / Board Game in Germany
Fig. 01

Search interest · 12-month trend

-40%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Hogwarts Legacy fans

48.5% are female, 51.5% are male, average age 30.0.

Fig. 02

Gender split

48.5%
Female
51.5%
Male
Demographic split for Hogwarts Legacy audience in Germany
MetricValue
Female48.5%
Male51.5%
Average age30.0
Estimated audience size3,631,511
Fig. 03

Age distribution

Ø 30.0
average years
Age distribution of the Hogwarts Legacy audience in Germany
Age bracketShare%
16-1945%
20-2923%
30-3916%
40-4911%
50+6%
Fig. 04

Worldwide distribution

13.2%

of the worldwide Hogwarts Legacy audience comes from Germany.

Worldwide audience distribution share by country for Hogwarts Legacy
CountryShare
United States28.4%
Germany13.2%
United Kingdom7.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Hogwarts Legacy audience in Germany is strongest.

Fig. 05

Top regions by affinity

Hogwarts Legacy fans by region: top regions in Germany
#RegionReachAffinity×
01Sachsen-Anhalt~100K1.17×
02Schleswig-Holstein~100K1.14×
03Sachsen~200K1.11×
04Niedersachsen~400K1.10×
05Thüringen~100K1.07×
06Mecklenburg-Vorpommern~70K1.06×
07Nordrhein-Westfalen~800K1.04×
08Brandenburg~100K1.04×
09Rheinland-Pfalz~200K0.95×
10Bremen~30K0.95×
11Saarland~40K0.94×
12Hessen~300K0.93×
13Hamburg~80K0.92×
14Berlin~100K0.90×
15Bayern~500K0.88×
16Baden-Württemberg~400K0.81×
Fig. 06

Affinity by region

Affinity by region — Hogwarts Legacy, Germany
0.81×1.00×1.17×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Hogwarts Legacy audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Hogwarts Legacy audience
#·InterestCategoryAffinity×
01Emma WatsonMovies & TV5.09×
02Action-adventure gameGames4.40×
03Robert RedfordMovies & TV3.91×
04Harry PotterMovies & TV3.73×
05Epic GamesGames3.51×
06Millie Bobby BrownMovies & TV3.42×
07HugendubelShopping3.38×
08Action role-playing gameGames3.28×
09Anime conventionLiterature2.88×
10Electric guitarMusic & Radio2.87×
11PokémonGames2.77×
12PianoMusic & Radio2.71×
13SupermanMovies & TV2.70×
14One PieceMovies & TV2.69×
15BatmanMovies & TV2.37×
16House musicMusic & Radio2.01×
17RedditInternet & Social Media2.00×
18Game of ThronesMovies & TV1.92×
19Lieferando.deFood & Beverages1.89×
20Mobile gameGames1.80×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Hogwarts Legacy audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Hogwarts Legacy audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL1.33×
PatriotismCONSERVATISM1.27×
SpiritualityBALANCE1.17×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Hogwarts Legacy audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.76×
IndulgenceJOY0.78×
TravellingTHRILL0.87×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Hogwarts Legacy have in Germany?

Hogwarts Legacy has an estimated audience of 3,631,511 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Hogwarts Legacy fans?

48.5% of Hogwarts Legacy fans are female, 51.5% are male, with an average age of 30.0 years.

03

Which brands do Hogwarts Legacy fans like most?

Hogwarts Legacy fans show strongest brand affinity for Harry Potter (3.73×), Hugendubel (3.38×), and Robert Redford (3.91×) over the country average.

04

Where do Hogwarts Legacy fans live in Germany?

Hogwarts Legacy fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~800K), Bayern (reach ~500K), and Baden-Württemberg (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Hogwarts Legacy fans also like?

Beyond Hogwarts Legacy itself, the audience over-indexes on Hugendubel (3.38×), Robert Redford (3.91×), Action-adventure game (4.4×), and Superman (2.7×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Video game audiences in Germany

See Hogwarts Legacy audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Hogwarts Legacy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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