Rascasse Audience Intelligence

License Audience in Germany

A data profile of the people who buy, follow and care about License in Germany — modelled from more than twelve digital signal sources. License has an estimated audience of 885,693 people in Germany.

#3402among Topic in Germany#353in Technology & Electronics

The average License fan in Germany is 38.2 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Superman, Millie Bobby Brown, Tattoos, with strongest over-indexing on Superman (3.89× the country average).

Demographically, the License audience skews more male with an average age of 38.2, and over-indexes on personality traits such as Need for Security, Extroversion.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical License fan in Germany is more male, around 38.2 years old, with strong Need for Security tendencies and a notable affinity for Superman.

Category: Technology & Electronics · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the License profile in Germany.

Audience size
886K
in Germany
Gender
35.7%♀
64.3% male
Age
38.2
average years
Country rank
#7226
Topic in Germany
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of License fans

35.7% are female, 64.3% are male, average age 38.2.

Fig. 02

Gender split

35.7%
Female
64.3%
Male
Demographic split for License audience in Germany
MetricValue
Female35.7%
Male64.3%
Average age38.2
Estimated audience size885,693
Fig. 03

Age distribution

Ø 38.2
average years
Age distribution of the License audience in Germany
Age bracketShare%
16-1921%
20-2919%
30-3922%
40-4922%
50+16%
Fig. 04

Worldwide distribution

3.3%

of the worldwide License audience comes from Germany.

Worldwide audience distribution share by country for License
CountryShare
United States32.8%
Italy5.8%
United Kingdom5.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the License audience in Germany is strongest.

Fig. 05

Top regions by affinity

License fans by region: top regions in Germany
#RegionReachAffinity×
01Thüringen~30K1.31×
02Hessen~80K1.23×
03Baden-Württemberg~100K1.11×
04Berlin~40K1.10×
05Hamburg~20K1.10×
06Sachsen~50K1.06×
07Bremen~8K1.06×
08Nordrhein-Westfalen~200K1.02×
09Bayern~100K0.96×
10Rheinland-Pfalz~40K0.94×
11Niedersachsen~80K0.91×
12Mecklenburg-Vorpommern~20K0.91×
13Saarland~10K0.90×
14Brandenburg~20K0.87×
15Schleswig-Holstein~30K0.86×
16Sachsen-Anhalt~20K0.86×
Fig. 06

Affinity by region

Affinity by region — License, Germany
0.86×1.00×1.31×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the License audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for License audience
#·InterestCategoryAffinity×
01PUDELEKNews7.20×
02Millie Bobby BrownMovies & TV5.05×
03Mel GibsonMovies & TV4.64×
04SupermanMovies & TV3.89×
05Emily BluntMovies & TV3.76×
06LoudspeakerTechnology & Electronics3.28×
07Art filmMovies & TV3.23×
08DonationBusiness & Career3.22×
09Taylor SwiftMusic & Radio2.82×
10TattoosFashion & Accessoires2.50×
11DessertsFood & Beverages2.25×
12BatmanMovies & TV2.03×
13NatureHome & Garden1.93×
14TransfermarktSports1.91×
15RedditInternet & Social Media1.85×
16VacationsTravel & Leisure1.81×
17SpotifyInternet & Social Media1.67×
18TagesschauMovies & TV1.66×
19Netto Marken-DiscountShopping1.66×
20Müller (company)Food & Beverages1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the License audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by License audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM1.49×
ExtroversionTHRILL1.45×
Risk AppetiteTHRILL1.40×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by License audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.91×
CreativityOPEN0.92×
MindfulnessBALANCE0.93×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does License have in Germany?

License has an estimated audience of 885,693 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of License fans?

35.7% of License fans are female, 64.3% are male, with an average age of 38.2 years.

03

Which brands do License fans like most?

License fans show strongest brand affinity for Superman (3.89×), Millie Bobby Brown (5.05×), and Tattoos (2.5×) over the country average.

04

Where do License fans live in Germany?

License fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~100K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do License fans also like?

Beyond License itself, the audience over-indexes on Millie Bobby Brown (5.05×), Tattoos (2.5×), Nature (1.93×), and Tagesschau (1.66×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Technology & Electronics audiences in Germany

See License audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for License. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 200+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →