LOOP5 Audience in Germany
LOOP5 has an estimated audience of 1,113,020 people in Germany. 62.1% are female, 37.9% are male, average age 40.7. Top regions: Hessen, Rheinland-Pfalz, Baden-Württemberg. Top brand affinities: Ariana Grande, Bedroom furniture, Family, IKEA, Vacations.
The average LOOP5 fan in Germany is 40.7 years old, more female, and lives primarily in Hessen. The audience is concentrated in Hessen, Rheinland-Pfalz, Baden-Württemberg. Top brand affinities include Ariana Grande, Bedroom furniture, Family, with strongest over-indexing on Ariana Grande (4.24× the country average). Demographically, the LOOP5 audience skews more female with an average age of 40.7, and over-indexes on personality traits such as Design Affinity, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Shopping · Type: POI · Subtype: Shopping mall
Demographics of LOOP5 fans
| Metric | Value |
|---|---|
| Female | 62.1% |
| Male | 37.9% |
| Average age | 40.7 |
| Estimated audience size | 1,113,020 |
Audience persona
The typical LOOP5 fan in Germany is more female, around 40.7 years old, with strong Design Affinity tendencies and a notable affinity for Ariana Grande.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Hessen | 834,766 | 10.55× |
| Rheinland-Pfalz | 154,922 | 2.78× |
| Baden-Württemberg | 143,338 | 0.94× |
| Bayern | 71,675 | 0.4× |
| Nordrhein-Westfalen | 40,330 | 0.17× |
| Niedersachsen | 10,740 | 0.1× |
| Berlin | 7,242 | 0.15× |
| Sachsen | 4,633 | 0.08× |
| Hamburg | 4,288 | 0.17× |
| Saarland | 3,696 | 0.27× |
| Thüringen | 3,222 | 0.11× |
| Schleswig-Holstein | 2,270 | 0.06× |
| Brandenburg | 2,147 | 0.06× |
| Sachsen-Anhalt | 1,696 | 0.06× |
| Mecklenburg-Vorpommern | 924 | 0.04× |
| Bremen | 553 | 0.06× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Ariana Grande | 4.24× | Music & Radio |
| Bedroom furniture | 3.67× | Home & Garden |
| Family | 1.55× | Kids & Family |
| IKEA | 1.61× | Home & Garden |
| Vacations | 1.97× | Travel & Leisure |
| Self care | 2.32× | Health |
| Stuttgart | 2.15× | Travel & Leisure |
| North Rhine-Westphalia | 1.7× | Travel & Leisure |
| Shopping malls | 1.79× | Shopping |
| German language | 1.77× | Politics & Society |
| Outlet store | 3.77× | Shopping |
| Hairstyle | 1.9× | Beauty & Wellness |
| Hygiene | 1.99× | Beauty & Wellness |
| 2. Bundesliga | 1.56× | Sports |
| Walking | 2.52× | Sports |
| VfB Stuttgart | 1.53× | Sports |
| RTL Television | 1.77× | Movies & TV |
| Plumbing | 2.28× | Home & Garden |
| Storm of Love | 2× | Movies & TV |
| 1.57× | Technology & Electronics |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 1.26 |
| Price Sensitivity | PREMIUM | 1.23 |
| Sustainability | BALANCE | 1.21 |
| Indulgence | JOY | 1.19 |
| DIY Mentality | THRILL | 1.14 |
| Creativity | OPEN | 1.13 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 98.6% |
| Switzerland | 0.1% |
| China | 0.1% |
See LOOP5 audiences in other countries
More Shopping mall audiences in Germany
- Mall of Berlin (4,840,774)
- Outletcity Metzingen (2,919,203)
- Main-Taunus-Zentrum (2,632,549)
- Riem Arcaden (2,372,351)
- Weserpark (2,363,827)
Frequently asked questions
How many fans does LOOP5 have in Germany?
LOOP5 has an estimated audience of 1,113,020 people in Germany, concentrated in Hessen and Rheinland-Pfalz.
What is the gender split and age of LOOP5 fans?
62.1% of LOOP5 fans are female, 37.9% are male, with an average age of 40.7 years.
Which brands do LOOP5 fans like most?
LOOP5 fans show strongest brand affinity for Ariana Grande (4.24×), Bedroom furniture (3.67×), and Family (1.55×) over the country average.
Where do LOOP5 fans live in Germany?
LOOP5 fans in Germany are most concentrated in Hessen (reach 834,766), Rheinland-Pfalz (reach 154,922), and Baden-Württemberg (reach 143,338). These three regions account for the largest share of the active audience.
What other brands do LOOP5 fans also like?
Beyond LOOP5 itself, the audience over-indexes on Bedroom furniture (3.67×), Family (1.55×), IKEA (1.61×), and Vacations (1.97×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for LOOP5. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.