Rascasse Audience Intelligence

LOOP5 Audience in Germany

A data profile of the people who buy, follow and care about LOOP5 in Germany — modelled from more than twelve digital signal sources. LOOP5 has an estimated audience of 1,177,307 people in Germany.

#19among Shopping mall in Germany#418among POI in Germany#193in Shopping

The average LOOP5 fan in Germany is 40.5 years old, more female, and lives primarily in Hessen.

The audience is concentrated in Hessen, Rheinland-Pfalz, Baden-Württemberg.

Top brand affinities include Nature, Family, Germany, with strongest over-indexing on Nature (2.58× the country average).

Demographically, the LOOP5 audience skews more female with an average age of 40.5, and over-indexes on personality traits such as Design Affinity, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical LOOP5 fan in Germany is more female, around 40.5 years old, with strong Design Affinity tendencies and a notable affinity for Nature.

Category: Shopping · Type: POI · Subtype: Shopping mall

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the LOOP5 profile in Germany.

Audience size
1.2M
in Germany
Gender
61.6%♀
38.4% male
Age
40.5
average years
Country rank
#5629
POI in Germany
Fig. 01

Search interest · 12-month trend

+17%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of LOOP5 fans

61.6% are female, 38.4% are male, average age 40.5.

Fig. 02

Gender split

61.6%
Female
38.4%
Male
Demographic split for LOOP5 audience in Germany
MetricValue
Female61.6%
Male38.4%
Average age40.5
Estimated audience size1,177,307
Fig. 03

Age distribution

Ø 40.5
average years
Age distribution of the LOOP5 audience in Germany
Age bracketShare%
16-1915%
20-2919%
30-3922%
40-4925%
50+19%
Fig. 04

Worldwide distribution

98.6%

of the worldwide LOOP5 audience comes from Germany.

Worldwide audience distribution share by country for LOOP5
CountryShare
Germany98.6%
China0.1%
Switzerland0.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the LOOP5 audience in Germany is strongest.

Fig. 05

Top regions by affinity

LOOP5 fans by region: top regions in Germany
#RegionReachAffinity×
01Hessen~800K11.52×
02Rheinland-Pfalz~100K2.46×
03Baden-Württemberg~100K0.80×
04Bremen~7K0.71×
05Mecklenburg-Vorpommern~10K0.59×
06Sachsen-Anhalt~10K0.50×
07Saarland~6K0.44×
08Brandenburg~10K0.43×
09Schleswig-Holstein~20K0.38×
10Thüringen~10K0.37×
11Bayern~60K0.34×
12Hamburg~7K0.29×
13Sachsen~20K0.28×
14Berlin~10K0.22×
15Niedersachsen~20K0.18×
16Nordrhein-Westfalen~40K0.16×
Fig. 06

Affinity by region

Affinity by region — LOOP5, Germany
0.16×1.00×11.52×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the LOOP5 audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for LOOP5 audience
#·InterestCategoryAffinity×
01Bedroom furnitureHome & Garden4.47×
02Outlet storeShopping3.59×
03NatureHome & Garden2.58×
04VacationsTravel & Leisure2.56×
05EmailTechnology & Electronics2.26×
06FamilyKids & Family2.17×
07LodgingTravel & Leisure1.94×
08Used CarsCars & Mobility1.89×
09CrochetHome & Garden1.86×
10RefrigeratorHome & Garden1.84×
11Shopping mallsShopping1.74×
12Lindsey VonnSports1.73×
13RB LeipzigSports1.64×
14French BulldogPets & Animals1.62×
15IKEAHome & Garden1.60×
16Borussia MönchengladbachSports1.54×
17GermanyTravel & Leisure1.53×
18KitchenHome & Garden1.53×
19VfB StuttgartSports1.52×
201. FC KölnSports1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the LOOP5 audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by LOOP5 audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM1.37×
Family OrientationCONSERVATISM1.30×
Risk AppetiteTHRILL1.27×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by LOOP5 audience · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER0.93×
Pet OwnershipJOY0.95×
Sports ActivityPOWER0.96×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does LOOP5 have in Germany?

LOOP5 has an estimated audience of 1,177,307 people in Germany, concentrated in Hessen and Rheinland-Pfalz.

02

What is the gender split and age of LOOP5 fans?

61.6% of LOOP5 fans are female, 38.4% are male, with an average age of 40.5 years.

03

Which brands do LOOP5 fans like most?

LOOP5 fans show strongest brand affinity for Nature (2.58×), Family (2.17×), and Germany (1.53×) over the country average.

04

Where do LOOP5 fans live in Germany?

LOOP5 fans in Germany are most concentrated in Hessen (reach ~800K), Rheinland-Pfalz (reach ~100K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do LOOP5 fans also like?

Beyond LOOP5 itself, the audience over-indexes on Family (2.17×), Germany (1.53×), Bedroom furniture (4.47×), and Vacations (2.56×) compared to the Germany average.

Appendix

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How to read this data

Audience size is the estimated number of people in Germany who actively search for LOOP5. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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