Rascasse Audience Intelligence

Löwensenf Target Market in Germany

A data profile of the people who buy, follow and care about Löwensenf in Germany — modelled from more than twelve digital signal sources. Löwensenf has an estimated audience of 88,421 people in Germany.

#50among Spice in Germany#4528among Brand in Germany#1793in Food & Beverages

The average Löwensenf fan in Germany is 39.9 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Mustard (condiment), Kool-Aid, Tagesschau, with strongest over-indexing on Mustard (condiment) (25.16× the country average).

Demographically, the Löwensenf audience skews more female with an average age of 39.9, and over-indexes on personality traits such as Indulgence, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Löwensenf fan in Germany is more female, around 39.9 years old, with strong Indulgence tendencies and a notable affinity for Mustard (condiment).

Category: Food & Beverages · Type: Brand · Subtype: Spice

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Löwensenf profile in Germany.

Audience size
88K
in Germany
Gender
59.8%♀
40.2% male
Age
39.9
average years
Country rank
#37004
Brand in Germany
Fig. 01

Search interest · 12-month trend

-94%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Löwensenf

59.8% are female, 40.2% are male, average age 39.9.

Fig. 02

Gender split

59.8%
Female
40.2%
Male
Demographic split for Löwensenf audience in Germany
MetricValue
Female59.8%
Male40.2%
Average age39.9
Estimated audience size88,421
Fig. 03

Age distribution

Ø 39.9
average years
Age distribution of the Löwensenf audience in Germany
Age bracketShare%
16-1918%
20-2918%
30-3919%
40-4924%
50+20%
Fig. 04

Worldwide distribution

73.4%

of the worldwide Löwensenf audience comes from Germany.

Worldwide audience distribution share by country for Löwensenf
CountryShare
Germany73.4%
United States5.1%
Austria2.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Löwensenf audience in Germany is strongest.

Fig. 05

Top regions by affinity

Löwensenf customers by region in Germany
#RegionReachAffinity×
01Nordrhein-Westfalen~200K2.09×
02Niedersachsen~40K1.20×
03Hessen~30K1.06×
04Rheinland-Pfalz~20K1.06×
05Bayern~60K1.05×
06Berlin~20K1.04×
07Hamburg~9K1.03×
08Baden-Württemberg~50K1.01×
09Thüringen~9K0.99×
10Bremen~3K0.96×
11Sachsen~20K0.92×
12Schleswig-Holstein~10K0.88×
13Sachsen-Anhalt~8K0.86×
14Saarland~4K0.84×
15Brandenburg~10K0.82×
16Mecklenburg-Vorpommern~5K0.75×
Fig. 06

Affinity by region

Affinity by region — Löwensenf, Germany
0.75×1.00×2.09×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Löwensenf audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Löwensenf audience
#·InterestCategoryAffinity×
01Kool-AidFood & Beverages30.36×
02Mustard (condiment)Food & Beverages25.16×
03FaithlessMusic & Radio11.11×
04TakisFood & Beverages10.62×
05RotisserieFood & Beverages8.80×
06AnkerkrautFood & Beverages8.09×
07Bank of ScotlandBusiness & Career8.04×
08Mineral waterFood & Beverages4.30×
09Non-alcoholic beverageFood & Beverages4.13×
10NordseeFood & Beverages3.43×
11SteakFood & Beverages3.39×
12Sparkling wineFood & Beverages3.35×
13GrillingFood & Beverages3.08×
14Distilled beverageFood & Beverages1.97×
15Netto Marken-DiscountShopping1.95×
16KitchenHome & Garden1.90×
17BarbecueFood & Beverages1.79×
18TagesschauMovies & TV1.75×
19Müller (company)Food & Beverages1.70×
20TransfermarktSports1.57×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Löwensenf audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Löwensenf audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.75×
Convenience OrientationPREMIUM1.72×
Quality AwarenessPREMIUM1.45×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Löwensenf audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.75×
Sports ActivityPOWER0.83×
MindfulnessBALANCE0.86×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Löwensenf's target market in Germany?

Löwensenf's target market in Germany covers an estimated 88,421 people, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Löwensenf customers?

59.8% of the Löwensenf audience are female, 40.2% are male, with an average age of 39.9 years.

03

Which brands do Löwensenf fans like most?

Löwensenf fans show strongest brand affinity for Mustard (condiment) (25.16×), Kool-Aid (30.36×), and Tagesschau (1.75×) over the country average.

04

Where do Löwensenf fans live in Germany?

Löwensenf fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~60K), and Baden-Württemberg (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Löwensenf fans also like?

Beyond Löwensenf itself, the audience over-indexes on Kool-Aid (30.36×), Tagesschau (1.75×), Grilling (3.08×), and Netto Marken-Discount (1.95×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Spice audiences in Germany

See Löwensenf audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Löwensenf. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 200+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →