Löwensenf Audience in Germany
Löwensenf has an estimated audience of 376,683 people in Germany. 49.1% are female, 50.9% are male, average age 39.9. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Unique Gifts, Space Cowboys, Haberler, Birthday Gifts, Snow White (Fables).
The average Löwensenf fan in Germany is 39.9 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Unique Gifts, Space Cowboys, Haberler, with strongest over-indexing on Unique Gifts (1.97× the country average). Demographically, the Löwensenf audience skews balanced with an average age of 39.9, and over-indexes on personality traits such as Indulgence, Convenience Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Food & Beverages · Type: Brand · Subtype: Spice
Demographics of Löwensenf fans
| Metric | Value |
|---|---|
| Female | 49.1% |
| Male | 50.9% |
| Average age | 39.9 |
| Estimated audience size | 376,683 |
Audience persona
The typical Löwensenf fan in Germany is balanced, around 39.9 years old, with strong Indulgence tendencies and a notable affinity for Unique Gifts.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 185,318 | 2.25× |
| Bayern | 66,969 | 1.11× |
| Baden-Württemberg | 53,041 | 1.03× |
| Niedersachsen | 45,873 | 1.25× |
| Hessen | 31,002 | 1.08× |
| Rheinland-Pfalz | 20,362 | 1.08× |
| Berlin | 18,428 | 1.09× |
| Sachsen | 16,304 | 0.88× |
| Schleswig-Holstein | 11,133 | 0.82× |
| Thüringen | 8,962 | 0.93× |
| Hamburg | 8,871 | 1.04× |
| Brandenburg | 8,215 | 0.7× |
| Sachsen-Anhalt | 7,961 | 0.82× |
| Saarland | 3,016 | 0.65× |
| Bremen | 2,869 | 0.89× |
| Mecklenburg-Vorpommern | 2,614 | 0.36× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Unique Gifts | 1.97× | Shopping |
| Space Cowboys | 11.12× | Movies & TV |
| Haberler | 1.56× | News |
| Birthday Gifts | 1.81× | Kids & Family |
| Snow White (Fables) | 1.77× | Literature |
| Preacher (comics) | 4.49× | Literature |
| Keeper (password manager) | 2.8× | Technology & Electronics |
| Sixx | 2.02× | Movies & TV |
| Este, Veneto | 1.5× | Travel & Leisure |
| Home Delivery | 1.61× | Food & Beverages |
| Low-carbon emission | 3.38× | Politics & Society |
| Haute Route | 7.11× | Sports |
| Emil Nolde | 2.41× | Arts & Culture |
| Samanyolu Haber | 2.01× | Movies & TV |
| Eurotunnel | 2.44× | Cars & Mobility |
| EVO Fitness | 3.73× | Sports |
| Google Home | 2.42× | Technology & Electronics |
| Zamalek SC | 2.58× | Sports |
| Kafr Qasim | 8.81× | Sports |
| Euphonium | 4.26× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 2.02 |
| Convenience Orientation | PREMIUM | 1.48 |
| DIY Mentality | THRILL | 1.37 |
| Sustainability | BALANCE | 1.35 |
| Healthy Lifestyle | BALANCE | 1.35 |
| Sports Activity | POWER | 1.28 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 91.3% |
| United States | 1.5% |
| Austria | 0.9% |
See Löwensenf audiences in other countries
More Spice audiences in Germany
Frequently asked questions
How many fans does Löwensenf have in Germany?
Löwensenf has an estimated audience of 376,683 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Löwensenf fans?
49.1% of Löwensenf fans are female, 50.9% are male, with an average age of 39.9 years.
Which brands do Löwensenf fans like most?
Löwensenf fans show strongest brand affinity for Unique Gifts (1.97×), Space Cowboys (11.12×), and Haberler (1.56×) over the country average.
Where do Löwensenf fans live in Germany?
Löwensenf fans in Germany are most concentrated in Nordrhein-Westfalen (reach 185,318), Bayern (reach 66,969), and Baden-Württemberg (reach 53,041). These three regions account for the largest share of the active audience.
What other brands do Löwensenf fans also like?
Beyond Löwensenf itself, the audience over-indexes on Space Cowboys (11.12×), Haberler (1.56×), Birthday Gifts (1.81×), and Snow White (Fables) (1.77×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Löwensenf. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.