Ludwig Beck Audience in Germany
Ludwig Beck has an estimated audience of 251,787 people in Germany. 72.0% are female, 28.0% are male, average age 43.6. Top regions: Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities: Progressive rock, Mothercare, Artistic inspiration, Collectable, Natural rubber.
The average Ludwig Beck fan in Germany is 43.6 years old, more female, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities include Progressive rock, Mothercare, Artistic inspiration, with strongest over-indexing on Progressive rock (4.8× the country average). Demographically, the Ludwig Beck audience skews more female with an average age of 43.6, and over-indexes on personality traits such as Quality Awareness, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Beauty & Wellness · Type: Brand · Subtype: Cosmetics
Demographics of Ludwig Beck fans
| Metric | Value |
|---|---|
| Female | 72.0% |
| Male | 28.0% |
| Average age | 43.6 |
| Estimated audience size | 251,787 |
Audience persona
The typical Ludwig Beck fan in Germany is more female, around 43.6 years old, with strong Quality Awareness tendencies and a notable affinity for Progressive rock.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 188,841 | 7.79× |
| Nordrhein-Westfalen | 33,997 | 0.62× |
| Baden-Württemberg | 26,771 | 0.78× |
| Hessen | 17,603 | 0.92× |
| Niedersachsen | 12,844 | 0.53× |
| Berlin | 8,479 | 0.75× |
| Rheinland-Pfalz | 6,945 | 0.55× |
| Sachsen | 4,814 | 0.39× |
| Hamburg | 4,512 | 0.79× |
| Schleswig-Holstein | 4,468 | 0.49× |
| Brandenburg | 3,042 | 0.39× |
| Thüringen | 2,374 | 0.37× |
| Mecklenburg-Vorpommern | 1,985 | 0.41× |
| Sachsen-Anhalt | 1,745 | 0.27× |
| Saarland | 1,461 | 0.47× |
| Bremen | 1,036 | 0.48× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Progressive rock | 4.8× | Music & Radio |
| Mothercare | 5.83× | Kids & Family |
| Artistic inspiration | 2.67× | Arts & Culture |
| Collectable | 1.88× | Kids & Family |
| Natural rubber | 2.5× | Cars & Mobility |
| McGregor, Iowa | 7.63× | Shopping |
| Cagnes-sur-Mer | 11× | Travel & Leisure |
| Sixx | 2.68× | Movies & TV |
| Jack White | 1.53× | Movies & TV |
| Zamalek SC | 4.3× | Sports |
| Public speaking | 3.91× | Politics & Society |
| Socialist Federal Republic of Yugoslavia | 2.71× | Politics & Society |
| Bugzy Malone | 8.76× | Music & Radio |
| Free University of Berlin | 2.04× | Business & Career |
| Go for It (film) | 4.93× | Movies & TV |
| Cachorro | 1.87× | Pets & Animals |
| Bank account | 1.54× | Business & Career |
| English literature | 3.3× | Literature |
| Roger Federer | 2.02× | Sports |
| MS Mode | 3.55× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 3.49 |
| Design Affinity | PREMIUM | 2.82 |
| Sustainability | BALANCE | 2.2 |
| Family Orientation | CONSERVATISM | 2.18 |
| Community Orientation | OPEN | 2.1 |
| Tradition | CONSERVATISM | 1.95 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 75.4% |
| Austria | 4.2% |
| United States | 3.1% |
See Ludwig Beck audiences in other countries
More Cosmetics audiences in Germany
- Cosmetics (20,134,028)
- Eyelash (4,587,913)
- Permanent makeup (4,582,271)
- Makeup Tutorials (3,724,442)
- Mascara (3,662,873)
Frequently asked questions
How many fans does Ludwig Beck have in Germany?
Ludwig Beck has an estimated audience of 251,787 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Ludwig Beck fans?
72.0% of Ludwig Beck fans are female, 28.0% are male, with an average age of 43.6 years.
Which brands do Ludwig Beck fans like most?
Ludwig Beck fans show strongest brand affinity for Progressive rock (4.8×), Mothercare (5.83×), and Artistic inspiration (2.67×) over the country average.
Where do Ludwig Beck fans live in Germany?
Ludwig Beck fans in Germany are most concentrated in Bayern (reach 188,841), Nordrhein-Westfalen (reach 33,997), and Baden-Württemberg (reach 26,771). These three regions account for the largest share of the active audience.
What other brands do Ludwig Beck fans also like?
Beyond Ludwig Beck itself, the audience over-indexes on Mothercare (5.83×), Artistic inspiration (2.67×), Collectable (1.88×), and Natural rubber (2.5×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Ludwig Beck. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.