Maschseefest Audience in Germany
Maschseefest has an estimated audience of 448,239 people in Germany. 53.6% are female, 46.4% are male, average age 39.0. Top regions: Niedersachsen, Nordrhein-Westfalen, Hamburg. Top brand affinities: JACK & JONES, Tagesschau, Satire, Vacations, Local food.
The average Maschseefest fan in Germany is 39.0 years old, balanced, and lives primarily in Niedersachsen. The audience is concentrated in Niedersachsen, Nordrhein-Westfalen, Hamburg. Top brand affinities include JACK & JONES, Tagesschau, Satire, with strongest over-indexing on JACK & JONES (20.96× the country average). Demographically, the Maschseefest audience skews balanced with an average age of 39.0, and over-indexes on personality traits such as Indulgence, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: Event · Subtype: Volksfest
Demographics of Maschseefest fans
| Metric | Value |
|---|---|
| Female | 53.6% |
| Male | 46.4% |
| Average age | 39.0 |
| Estimated audience size | 448,239 |
Audience persona
The typical Maschseefest fan in Germany is balanced, around 39.0 years old, with strong Indulgence tendencies and a notable affinity for JACK & JONES.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Niedersachsen | 336,179 | 9.77× |
| Nordrhein-Westfalen | 52,350 | 0.53× |
| Hamburg | 22,368 | 2.21× |
| Hessen | 12,647 | 0.37× |
| Bayern | 11,009 | 0.15× |
| Schleswig-Holstein | 7,964 | 0.49× |
| Baden-Württemberg | 7,125 | 0.12× |
| Berlin | 6,630 | 0.33× |
| Sachsen-Anhalt | 3,717 | 0.32× |
| Sachsen | 3,541 | 0.16× |
| Bremen | 3,014 | 0.79× |
| Rheinland-Pfalz | 2,309 | 0.1× |
| Brandenburg | 2,249 | 0.16× |
| Thüringen | 1,986 | 0.17× |
| Mecklenburg-Vorpommern | 1,943 | 0.23× |
| Saarland | 503 | 0.09× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| JACK & JONES | 20.96× | Fashion & Accessoires |
| Tagesschau | 2.36× | Movies & TV |
| Satire | 3.93× | Literature |
| Vacations | 2.35× | Travel & Leisure |
| Local food | 2.75× | Food & Beverages |
| Family | 1.63× | Kids & Family |
| Transfermarkt | 2.24× | Sports |
| German television comedy | 4.24× | Movies & TV |
| Self care | 2.47× | Health |
| North Rhine-Westphalia | 1.78× | Travel & Leisure |
| German language | 1.88× | Politics & Society |
| Lindsey Vonn | 2.72× | Sports |
| Vacation rental | 2.82× | Travel & Leisure |
| Hygiene | 2.14× | Beauty & Wellness |
| Catering | 2.84× | Food & Beverages |
| Westdeutscher Rundfunk | 2.22× | Movies & TV |
| Fast food | 1.69× | Food & Beverages |
| Radio broadcasting | 2.34× | Music & Radio |
| Stuttgart | 1.87× | Travel & Leisure |
| Walking | 2.54× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.43 |
| Sustainability | BALANCE | 1.23 |
| Sports Activity | POWER | 1.21 |
| Tradition | CONSERVATISM | 1.2 |
| DIY Mentality | THRILL | 1.18 |
| Design Affinity | PREMIUM | 1.14 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 97.9% |
| China | 0.2% |
| Austria | 0.2% |
See Maschseefest audiences in other countries
More Volksfest audiences in Germany
- Oktoberfest (2,440,611)
- Plärrer Augsburg (1,371,708)
- Cranger Kirmes (1,225,510)
- Mainfest (977,694)
- Nürnberger Christkindlesmarkt (874,848)
Frequently asked questions
How many fans does Maschseefest have in Germany?
Maschseefest has an estimated audience of 448,239 people in Germany, concentrated in Niedersachsen and Nordrhein-Westfalen.
What is the gender split and age of Maschseefest fans?
53.6% of Maschseefest fans are female, 46.4% are male, with an average age of 39.0 years.
Which brands do Maschseefest fans like most?
Maschseefest fans show strongest brand affinity for JACK & JONES (20.96×), Tagesschau (2.36×), and Satire (3.93×) over the country average.
Where do Maschseefest fans live in Germany?
Maschseefest fans in Germany are most concentrated in Niedersachsen (reach 336,179), Nordrhein-Westfalen (reach 52,350), and Hamburg (reach 22,368). These three regions account for the largest share of the active audience.
What other brands do Maschseefest fans also like?
Beyond Maschseefest itself, the audience over-indexes on Tagesschau (2.36×), Satire (3.93×), Vacations (2.35×), and Local food (2.75×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Maschseefest. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.