Miami Beach, Florida Audience in Germany
Miami Beach, Florida has an estimated audience of 284,033 people in Germany. 55.6% are female, 44.4% are male, average age 31.3. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Livemusic, Frida Kahlo, Property finder, Big Ben, Spiegel Online.
The average Miami Beach, Florida fan in Germany is 31.3 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Livemusic, Frida Kahlo, Property finder, with strongest over-indexing on Livemusic (4.91× the country average). Demographically, the Miami Beach, Florida audience skews more female with an average age of 31.3, and over-indexes on personality traits such as Luxury Orientation, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: City
Demographics of Miami Beach, Florida fans
| Metric | Value |
|---|---|
| Female | 55.6% |
| Male | 44.4% |
| Average age | 31.3 |
| Estimated audience size | 284,033 |
Audience persona
The typical Miami Beach, Florida fan in Germany is more female, around 31.3 years old, with strong Luxury Orientation tendencies and a notable affinity for Livemusic.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 72,183 | 1.16× |
| Bayern | 57,559 | 1.26× |
| Baden-Württemberg | 46,952 | 1.21× |
| Niedersachsen | 27,605 | 1× |
| Hessen | 26,856 | 1.24× |
| Rheinland-Pfalz | 14,672 | 1.03× |
| Berlin | 12,790 | 1.01× |
| Sachsen | 11,555 | 0.83× |
| Schleswig-Holstein | 9,252 | 0.91× |
| Hamburg | 7,472 | 1.16× |
| Brandenburg | 7,177 | 0.81× |
| Thüringen | 5,719 | 0.79× |
| Sachsen-Anhalt | 5,263 | 0.72× |
| Mecklenburg-Vorpommern | 3,661 | 0.68× |
| Bremen | 3,220 | 1.33× |
| Saarland | 3,017 | 0.87× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Livemusic | 4.91× | Music & Radio |
| Frida Kahlo | 8.96× | Arts & Culture |
| Property finder | 4.39× | Home & Garden |
| Big Ben | 11.48× | Travel & Leisure |
| Spiegel Online | 2.4× | News |
| Batman | 2.72× | Movies & TV |
| Do it yourself (DIY) | 2.28× | Home & Garden |
| Greece | 4.21× | Travel & Leisure |
| Ski resort | 3.52× | Travel & Leisure |
| Airbnb | 2.15× | Travel & Leisure |
| First-time buyer | 4.15× | Shopping |
| Modern architecture | 3.11× | Arts & Culture |
| Superman | 2.6× | Movies & TV |
| Harry Potter | 1.52× | Movies & TV |
| Lieferando.de | 2.07× | Food & Beverages |
| Street photography | 3.2× | Technology & Electronics |
| Vacation rental | 3.53× | Travel & Leisure |
| Florida | 6.3× | Travel & Leisure |
| Stuttgart | 2.51× | Travel & Leisure |
| Skin care | 2.53× | Beauty & Wellness |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 2.02 |
| Travelling | THRILL | 1.99 |
| Risk Appetite | THRILL | 1.94 |
| Quality Awareness | PREMIUM | 1.85 |
| Sustainability | BALANCE | 1.76 |
| Design Affinity | PREMIUM | 1.76 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 49.5% |
| Spain | 4.0% |
| Brazil | 3.7% |
See Miami Beach, Florida audiences in other countries
More City audiences in Germany
- Munich (13,817,934)
- Cologne (11,127,236)
- Düsseldorf (9,799,850)
- Bar, Montenegro (9,526,743)
- Berlin (8,392,974)
Frequently asked questions
How many fans does Miami Beach, Florida have in Germany?
Miami Beach, Florida has an estimated audience of 284,033 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Miami Beach, Florida fans?
55.6% of Miami Beach, Florida fans are female, 44.4% are male, with an average age of 31.3 years.
Which brands do Miami Beach, Florida fans like most?
Miami Beach, Florida fans show strongest brand affinity for Livemusic (4.91×), Frida Kahlo (8.96×), and Property finder (4.39×) over the country average.
Where do Miami Beach, Florida fans live in Germany?
Miami Beach, Florida fans in Germany are most concentrated in Nordrhein-Westfalen (reach 72,183), Bayern (reach 57,559), and Baden-Württemberg (reach 46,952). These three regions account for the largest share of the active audience.
What other brands do Miami Beach, Florida fans also like?
Beyond Miami Beach, Florida itself, the audience over-indexes on Frida Kahlo (8.96×), Property finder (4.39×), Big Ben (11.48×), and Spiegel Online (2.4×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Miami Beach, Florida. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.