Rascasse Audience Intelligence

Miami Beach, Florida Audience in Germany

A data profile of the people who buy, follow and care about Miami Beach, Florida in Germany — modelled from more than twelve digital signal sources. Miami Beach, Florida has an estimated audience of 284,033 people in Germany.

#357among City in Germany#1721among POI in Germany#1460in Travel & Leisure

The average Miami Beach, Florida fan in Germany is 31.3 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Frida Kahlo, Big Ben, Sunday Brunch, with strongest over-indexing on Frida Kahlo (10.46× the country average).

Demographically, the Miami Beach, Florida audience skews more female with an average age of 31.3, and over-indexes on personality traits such as Risk Appetite, Travelling.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Miami Beach, Florida fan in Germany is more female, around 31.3 years old, with strong Risk Appetite tendencies and a notable affinity for Frida Kahlo.

Category: Travel & Leisure · Type: POI · Subtype: City

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Miami Beach, Florida profile in Germany.

Audience size
284K
in Germany
Gender
55.6%♀
44.4% male
Age
31.3
average years
Country rank
#18045
POI in Germany
Fig. 01

Search interest · 12-month trend

-22%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Miami Beach, Florida fans

55.6% are female, 44.4% are male, average age 31.3.

Fig. 02

Gender split

55.6%
Female
44.4%
Male
Demographic split for Miami Beach, Florida audience in Germany
MetricValue
Female55.6%
Male44.4%
Average age31.3
Estimated audience size284,033
Fig. 03

Age distribution

Ø 31.3
average years
Age distribution of the Miami Beach, Florida audience in Germany
Age bracketShare%
16-1943%
20-2920%
30-3915%
40-4914%
50+8%
Fig. 04

Worldwide distribution

1.6%

of the worldwide Miami Beach, Florida audience comes from Germany.

Worldwide audience distribution share by country for Miami Beach, Florida
CountryShare
United States49.5%
Spain4.0%
Brazil3.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Miami Beach, Florida audience in Germany is strongest.

Fig. 05

Top regions by affinity

Miami Beach, Florida fans by region: top regions in Germany
#RegionReachAffinity×
01Bremen~3K1.24×
02Bayern~60K1.22×
03Hessen~30K1.22×
04Baden-Württemberg~50K1.19×
05Hamburg~7K1.16×
06Nordrhein-Westfalen~70K1.12×
07Rheinland-Pfalz~10K1.02×
08Niedersachsen~30K0.98×
09Berlin~10K0.98×
10Saarland~3K0.96×
11Schleswig-Holstein~9K0.92×
12Brandenburg~8K0.89×
13Sachsen~10K0.84×
14Thüringen~6K0.84×
15Sachsen-Anhalt~6K0.79×
16Mecklenburg-Vorpommern~4K0.75×
Fig. 06

Affinity by region

Affinity by region — Miami Beach, Florida, Germany
0.75×1.00×1.24×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Miami Beach, Florida audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Miami Beach, Florida audience
#·InterestCategoryAffinity×
01London UndergroundCars & Mobility12.66×
02Big BenTravel & Leisure11.51×
03Frida KahloArts & Culture10.46×
04Carbonated waterFood & Beverages10.07×
05Fox News ChannelMovies & TV10.07×
06Sunday BrunchKids & Family7.28×
07FloridaTravel & Leisure6.24×
08WE FashionFashion & Accessoires5.56×
09Dua LipaMusic & Radio5.43×
10Travel agencyTravel & Leisure4.77×
11Polo Ralph LaurenFashion & Accessoires4.22×
12First-time buyerShopping3.91×
13Crime fictionLiterature3.77×
14Ski resortTravel & Leisure3.48×
15CarcareCars & Mobility3.36×
16SkyscannerTravel & Leisure3.17×
17Millie Bobby BrownMovies & TV2.85×
18DinnerFood & Beverages2.82×
19SupermanMovies & TV2.17×
20HugendubelShopping2.13×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Miami Beach, Florida audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Miami Beach, Florida audience · What stands out
TraitClusterDeviationScore
Risk AppetiteTHRILL2.04×
TravellingTHRILL1.88×
ExtroversionTHRILL1.75×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Miami Beach, Florida audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.70×
IndulgenceJOY0.78×
Family OrientationCONSERVATISM0.81×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Miami Beach, Florida have in Germany?

Miami Beach, Florida has an estimated audience of 284,033 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Miami Beach, Florida fans?

55.6% of Miami Beach, Florida fans are female, 44.4% are male, with an average age of 31.3 years.

03

Which brands do Miami Beach, Florida fans like most?

Miami Beach, Florida fans show strongest brand affinity for Frida Kahlo (10.46×), Big Ben (11.51×), and Sunday Brunch (7.28×) over the country average.

04

Where do Miami Beach, Florida fans live in Germany?

Miami Beach, Florida fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~70K), Bayern (reach ~60K), and Baden-Württemberg (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Miami Beach, Florida fans also like?

Beyond Miami Beach, Florida itself, the audience over-indexes on Big Ben (11.51×), Sunday Brunch (7.28×), Carbonated water (10.07×), and Ski resort (3.48×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More City audiences in Germany

See Miami Beach, Florida audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Miami Beach, Florida. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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