Rascasse Audience Intelligence

Miami Beach, Florida Audience in United States

A data profile of the people who buy, follow and care about Miami Beach, Florida in United States — modelled from more than twelve digital signal sources. Miami Beach, Florida has an estimated audience of 8,607,128 people in United States.

#65among City in United States#260among POI in United States#357in Travel & Leisure

The average Miami Beach, Florida fan in United States is 38.6 years old, more female, and lives primarily in Florida.

The audience is concentrated in Florida, New York, Texas.

Top brand affinities include Innovation, Airbnb, YouTube Music, with strongest over-indexing on Innovation (3.11× the country average).

Demographically, the Miami Beach, Florida audience skews more female with an average age of 38.6, and over-indexes on personality traits such as Indulgence, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Miami Beach, Florida fan in United States is more female, around 38.6 years old, with strong Indulgence tendencies and a notable affinity for Innovation.

Category: Travel & Leisure · Type: POI · Subtype: City

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Miami Beach, Florida profile in United States.

Audience size
8.6M
in United States
Gender
56.3%♀
43.7% male
Age
38.6
average years
Country rank
#4126
POI in United States
Fig. 01

Search interest · 12-month trend

+11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Miami Beach, Florida fans

56.3% are female, 43.7% are male, average age 38.6.

Fig. 02

Gender split

56.3%
Female
43.7%
Male
Demographic split for Miami Beach, Florida audience in United States
MetricValue
Female56.3%
Male43.7%
Average age38.6
Estimated audience size8,607,128
Fig. 03

Age distribution

Ø 38.6
average years
Age distribution of the Miami Beach, Florida audience in United States
Age bracketShare%
16-1921%
20-2920%
30-3920%
40-4921%
50+18%
Fig. 04

Worldwide distribution

49.5%

of the worldwide Miami Beach, Florida audience comes from United States.

Worldwide audience distribution share by country for Miami Beach, Florida
CountryShare
United States49.5%
Spain4.0%
Brazil3.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Miami Beach, Florida audience in United States is strongest.

Fig. 05

Top regions by affinity

Miami Beach, Florida fans by region: top regions in United States
#RegionReachAffinity×
01Florida~6.5M12.56×
02Washington, District of Columbia~50K1.80×
03New York~700K1.55×
04New Jersey~300K1.36×
05Massachusetts~200K1.25×
06Maryland~200K1.21×
07Georgia~300K1.20×
08Virginia~200K1.10×
09Connecticut~90K1.06×
10North Carolina~200K0.93×
11Illinois~300K0.88×
12Tennessee~200K0.88×
13South Carolina~100K0.87×
14Rhode Island~20K0.87×
15Pennsylvania~200K0.86×
16Delaware~20K0.86×
17Louisiana~90K0.84×
18Texas~600K0.83×
19Kentucky~90K0.80×
20Vermont~10K0.80×
21Ohio~200K0.78×
22Michigan~200K0.78×
23Maine~20K0.78×
24Minnesota~100K0.77×
25Alabama~90K0.77×
26New Hampshire~30K0.77×
27West Virginia~30K0.76×
28Colorado~100K0.75×
29Alaska~10K0.73×
30North Dakota~10K0.73×
31Indiana~100K0.72×
32Kansas~50K0.72×
33Mississippi~50K0.71×
34Arkansas~50K0.70×
35South Dakota~10K0.69×
36Missouri~90K0.68×
37Nevada~60K0.67×
38Utah~50K0.67×
39Nebraska~30K0.67×
40Iowa~50K0.66×
41Washington~100K0.65×
42Montana~20K0.64×
43California~600K0.63×
44Wisconsin~80K0.61×
45Oklahoma~60K0.60×
46New Mexico~30K0.59×
47Hawaii~20K0.59×
48Idaho~20K0.58×
49Oregon~50K0.54×
50Arizona~90K0.51×
Fig. 06

Affinity by region

Affinity by region — Miami Beach, Florida, United States
0.51×1.00×12.56×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Miami Beach, Florida audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Miami Beach, Florida audience
#·InterestCategoryAffinity×
01RyanairTravel & Leisure10.23×
02TrivagoTravel & Leisure4.56×
03MotorboatCars & Mobility3.65×
04InnovationBusiness & Career3.11×
05Houston AstrosSports2.95×
06Kansas City ChiefsSports2.46×
07YouTube MusicInternet & Social Media2.26×
08Renewable energyBusiness & Career2.20×
09Solar energyHome & Garden2.17×
10New York YankeesSports2.15×
11FedExBusiness & Career2.07×
12Los Angeles LakersSports1.86×
13Las VegasTravel & Leisure1.84×
14Mortgage loansBusiness & Career1.67×
15HairstyleBeauty & Wellness1.64×
16Trader Joe'sShopping1.62×
17VacationsTravel & Leisure1.61×
18UniversityBusiness & Career1.59×
19AirbnbTravel & Leisure1.55×
20IKEAHome & Garden1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Miami Beach, Florida audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Miami Beach, Florida audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.81×
Career OrientationPOWER1.63×
Family OrientationCONSERVATISM1.61×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Miami Beach, Florida audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.80×
CreativityOPEN0.85×
Need for SecurityCONSERVATISM0.88×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Miami Beach, Florida have in United States?

Miami Beach, Florida has an estimated audience of 8,607,128 people in United States, concentrated in Florida and New York.

02

What is the gender split and age of Miami Beach, Florida fans?

56.3% of Miami Beach, Florida fans are female, 43.7% are male, with an average age of 38.6 years.

03

Which brands do Miami Beach, Florida fans like most?

Miami Beach, Florida fans show strongest brand affinity for Innovation (3.11×), Airbnb (1.55×), and YouTube Music (2.26×) over the country average.

04

Where do Miami Beach, Florida fans live in United States?

Miami Beach, Florida fans in United States are most concentrated in Florida (reach ~6.5M), New York (reach ~700K), and Texas (reach ~600K). These three regions account for the largest share of the active audience.

05

What other brands do Miami Beach, Florida fans also like?

Beyond Miami Beach, Florida itself, the audience over-indexes on Airbnb (1.55×), YouTube Music (2.26×), Trader Joe's (1.62×), and Vacations (1.61×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Miami Beach, Florida. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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