Miami Beach, Florida Audience in United States

Miami Beach, Florida logo

Miami Beach, Florida has an estimated audience of 8,607,128 people in United States. 56.3% are female, 43.7% are male, average age 38.6. Top regions: Florida, New York, Texas. Top brand affinities: Natural rubber, Product design, Elsword, UK garage, Electrolyte.

The average Miami Beach, Florida fan in United States is 38.6 years old, more female, and lives primarily in Florida. The audience is concentrated in Florida, New York, Texas. Top brand affinities include Natural rubber, Product design, Elsword, with strongest over-indexing on Natural rubber (10.23× the country average). Demographically, the Miami Beach, Florida audience skews more female with an average age of 38.6, and over-indexes on personality traits such as LGBTQ+ Identity, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: City

Demographics of Miami Beach, Florida fans

Demographic split for Miami Beach, Florida audience in United States
MetricValue
Female56.3%
Male43.7%
Average age38.6
Estimated audience size8,607,128

Audience persona

The typical Miami Beach, Florida fan in United States is more female, around 38.6 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Natural rubber.

Top regions in United States

Top regions ranked by reach for Miami Beach, Florida in United States
RegionReachAffinity
Florida6,455,34612.74×
New York790,0771.64×
Texas643,0720.87×
California627,3740.66×
Georgia330,5551.25×
New Jersey311,0631.42×
Illinois263,3320.92×
Pennsylvania253,5090.87×
North Carolina248,6900.96×
Virginia238,3141.14×
Massachusetts219,6051.3×
Ohio205,2570.77×
Maryland181,0911.22×
Michigan177,6260.79×
Tennessee150,4260.87×
Washington113,5850.66×
South Carolina112,4270.87×
Indiana110,4840.7×
Colorado103,6960.76×
Minnesota95,3760.77×
Connecticut92,3431.07×
Missouri90,6890.65×
Louisiana90,4690.82×
Alabama87,5020.73×
Arizona84,3600.48×
Kentucky82,0160.76×
Wisconsin74,2550.57×
Nevada52,7940.63×
Oklahoma51,4910.54×
Utah49,0030.64×
Oregon48,0880.49×
Washington, District of Columbia46,9281.81×
Kansas44,8550.66×
Arkansas44,4120.63×
Mississippi43,2790.61×
Iowa41,3680.58×
West Virginia25,4480.63×
Nebraska25,0040.58×
New Hampshire23,3110.69×
Rhode Island21,9880.8×
Maine21,6840.7×
New Mexico19,7230.46×
Delaware18,8590.79×
Idaho17,5740.41×
Hawaii15,1800.41×
Vermont9,3580.62×
North Dakota8,9000.5×
South Dakota8,5780.43×
Montana8,5630.36×
Alaska5,9670.32×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Miami Beach, Florida audience
BrandAffinityCategory
Natural rubber10.23×Cars & Mobility
Product design2.27×Business & Career
Elsword17.69×Games
UK garage5.38×Music & Radio
Electrolyte4.64×Health
Pro-Ject3.71×Music & Radio
Voter registration4.24×Politics & Society
Ludo (board game)9.85×Games
Isometric exercise7.34×Sports
Kendra Scott2.26×Fashion & Accessoires
Kenosha, Wisconsin8.85×Travel & Leisure
Bank account1.77×Business & Career
Consequence (rapper)4.3×Music & Radio
Kento Yamazaki6.9×Movies & TV
3D printing1.53×Technology & Electronics
N1 road (South Africa)2.41×Travel & Leisure
La Opinión3.42×News
Laneige2.59×Beauty & Wellness
Notre Dame Fighting Irish football2.41×Sports
Cachorro2.39×Pets & Animals

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Miami Beach, Florida audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.95
SustainabilityBALANCE1.78
Luxury OrientationPREMIUM1.74
Early Adopter MentalityPOWER1.52
Design AffinityPREMIUM1.49
IndulgenceJOY1.45

Worldwide distribution

Worldwide audience distribution share by country for Miami Beach, Florida
CountryShare
United States49.5%
Spain4.0%
Brazil3.7%

See Miami Beach, Florida audiences in other countries

More City audiences in United States

Frequently asked questions

How many fans does Miami Beach, Florida have in United States?

Miami Beach, Florida has an estimated audience of 8,607,128 people in United States, concentrated in Florida and New York.

What is the gender split and age of Miami Beach, Florida fans?

56.3% of Miami Beach, Florida fans are female, 43.7% are male, with an average age of 38.6 years.

Which brands do Miami Beach, Florida fans like most?

Miami Beach, Florida fans show strongest brand affinity for Natural rubber (10.23×), Product design (2.27×), and Elsword (17.69×) over the country average.

Where do Miami Beach, Florida fans live in United States?

Miami Beach, Florida fans in United States are most concentrated in Florida (reach 6,455,346), New York (reach 790,077), and Texas (reach 643,072). These three regions account for the largest share of the active audience.

What other brands do Miami Beach, Florida fans also like?

Beyond Miami Beach, Florida itself, the audience over-indexes on Product design (2.27×), Elsword (17.69×), UK garage (5.38×), and Electrolyte (4.64×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Miami Beach, Florida. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.