Mitsubishi Motors Audience in Germany
Mitsubishi Motors has an estimated audience of 709,364 people in Germany. 28.6% are female, 71.4% are male, average age 39.5. Top brand affinities: Haberler, Metamorphoses, Unique Gifts, Underarm hair, Birthday Gifts.
Top brand affinities include Haberler, Metamorphoses, Unique Gifts, with strongest over-indexing on Haberler (1.82× the country average). Demographically, the Mitsubishi Motors audience skews more male with an average age of 39.5, and over-indexes on personality traits such as Need for Security, Patriotism.
Category: Cars & Mobility · Type: Brand · Subtype: Car manufacturer
Demographics of Mitsubishi Motors fans
| Metric | Value |
|---|---|
| Female | 28.6% |
| Male | 71.4% |
| Average age | 39.5 |
| Estimated audience size | 709,364 |
Audience persona
The typical Mitsubishi Motors fan in Germany is more male, around 39.5 years old, with strong Need for Security tendencies and a notable affinity for Haberler.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Haberler | 1.82× | News |
| Metamorphoses | 4.55× | Literature |
| Unique Gifts | 1.65× | Shopping |
| Underarm hair | 7.44× | Beauty & Wellness |
| Birthday Gifts | 1.67× | Kids & Family |
| Leverage (TV series) | 4.86× | Movies & TV |
| Hipster | 5.76× | Politics & Society |
| Brăila | 7.59× | Travel & Leisure |
| Israeli cuisine | 4.23× | Food & Beverages |
| Kouros | 5.7× | Arts & Culture |
| MK | 1.86× | Music & Radio |
| Icon (magazine) | 1.58× | Arts & Culture |
| Eden Lake | 2.86× | Movies & TV |
| Home Delivery | 1.58× | Food & Beverages |
| Cultural studies | 3.85× | Business & Career |
| Acoustic music | 2.25× | Music & Radio |
| The Tree of Life (film) | 5.64× | Movies & TV |
| Golem | 1.74× | Technology & Electronics |
| Hakone, Kanagawa | 3.48× | Travel & Leisure |
| The Perks of Being a Wallflower (film) | 3.8× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Need for Security | CONSERVATISM | 1.53 |
| Patriotism | CONSERVATISM | 1.27 |
| Family Orientation | CONSERVATISM | 1.23 |
| Early Adopter Mentality | POWER | 1.17 |
| Luxury Orientation | PREMIUM | 1.12 |
| DIY Mentality | THRILL | 1.1 |
Worldwide distribution
| Country | Share |
|---|---|
| Philippines | 12.5% |
| Thailand | 9.2% |
| Taiwan | 6.6% |
See Mitsubishi Motors audiences in other countries
More Car manufacturer audiences in Germany
- Volkswagen (11,103,289)
- BMW (10,940,591)
- Škoda Auto (9,462,647)
- Audi (9,106,306)
- Mercedes-Benz (8,064,244)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Mitsubishi Motors. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.