Mitsubishi Motors Audience in Germany
Mitsubishi Motors has an estimated audience of 709,364 people in Germany. 28.6% are female, 71.4% are male, average age 39.5. Top brand affinities: Honda Jazz, Automobile repair shop, Hyundai, Used car, Tesla Motors.
Top brand affinities include Honda Jazz, Automobile repair shop, Hyundai, with strongest over-indexing on Honda Jazz (37.45× the country average). Demographically, the Mitsubishi Motors audience skews more male with an average age of 39.5, and over-indexes on personality traits such as Need for Security, Patriotism.
Category: Cars & Mobility · Type: Brand · Subtype: Car manufacturer
Demographics of Mitsubishi Motors fans
| Metric | Value |
|---|---|
| Female | 28.6% |
| Male | 71.4% |
| Average age | 39.5 |
| Estimated audience size | 709,364 |
Audience persona
The typical Mitsubishi Motors fan in Germany is more male, around 39.5 years old, with strong Need for Security tendencies and a notable affinity for Honda Jazz.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Honda Jazz | 37.45× | Cars & Mobility |
| Automobile repair shop | 7.66× | Cars & Mobility |
| Hyundai | 6.59× | Cars & Mobility |
| Used car | 4.72× | Cars & Mobility |
| Tesla Motors | 6.29× | Cars & Mobility |
| Škoda Kodiaq | 9.2× | Cars & Mobility |
| Ford Fiesta | 11.46× | Cars & Mobility |
| Subaru | 8.56× | Cars & Mobility |
| Škoda Auto | 3.47× | Cars & Mobility |
| AutoScout24 | 2.76× | Cars & Mobility |
| Citroën | 6.13× | Cars & Mobility |
| Peugeot | 5.27× | Cars & Mobility |
| Automobile Dacia | 11.54× | Cars & Mobility |
| Renault | 4.61× | Cars & Mobility |
| Opel Adam | 16.03× | Cars & Mobility |
| Mazda | 4.85× | Cars & Mobility |
| Nissan | 4.13× | Cars & Mobility |
| Volvo | 4.93× | Cars & Mobility |
| Suzuki | 4.67× | Cars & Mobility |
| Honda | 4.11× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Need for Security | CONSERVATISM | 1.53 |
| Patriotism | CONSERVATISM | 1.27 |
| Family Orientation | CONSERVATISM | 1.23 |
| Early Adopter Mentality | POWER | 1.17 |
| Luxury Orientation | PREMIUM | 1.12 |
| DIY Mentality | THRILL | 1.1 |
Worldwide distribution
| Country | Share |
|---|---|
| Philippines | 12.5% |
| Thailand | 9.2% |
| Taiwan | 6.6% |
See Mitsubishi Motors audiences in other countries
More Car manufacturer audiences in Germany
- Volkswagen (11,103,289)
- BMW (10,940,591)
- Škoda Auto (9,566,957)
- Audi (9,106,306)
- Mercedes-Benz (8,064,244)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Mitsubishi Motors. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.