Rascasse Audience Intelligence

Mitsubishi Motors Target Market in Germany

A data profile of the people who buy, follow and care about Mitsubishi Motors in Germany — modelled from more than twelve digital signal sources. Mitsubishi Motors has an estimated audience of 709,159 people in Germany.

#39among Car manufacturer in Germany#1153among Brand in Germany#413in Cars & Mobility

The average Mitsubishi Motors fan in Germany is 39.5 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Automobile repair shop, Used car, Honda Jazz, with strongest over-indexing on Automobile repair shop (9.53× the country average).

Demographically, the Mitsubishi Motors audience skews more male with an average age of 39.5, and over-indexes on personality traits such as Need for Security, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Mitsubishi Motors fan in Germany is more male, around 39.5 years old, with strong Need for Security tendencies and a notable affinity for Automobile repair shop.

Category: Cars & Mobility · Type: Brand · Subtype: Car manufacturer

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Mitsubishi Motors profile in Germany.

Audience size
709K
in Germany
Gender
28.6%♀
71.4% male
Age
39.5
average years
Country rank
#8764
Brand in Germany
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Mitsubishi Motors

28.6% are female, 71.4% are male, average age 39.5.

Fig. 02

Gender split

28.6%
Female
71.4%
Male
Demographic split for Mitsubishi Motors audience in Germany
MetricValue
Female28.6%
Male71.4%
Average age39.5
Estimated audience size709,159
Fig. 03

Age distribution

Ø 39.5
average years
Age distribution of the Mitsubishi Motors audience in Germany
Age bracketShare%
16-1920%
20-2918%
30-3920%
40-4923%
50+20%
Fig. 04

Worldwide distribution

5.4%

of the worldwide Mitsubishi Motors audience comes from Germany.

Worldwide audience distribution share by country for Mitsubishi Motors
CountryShare
Philippines11.7%
Thailand8.6%
Taiwan6.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Mitsubishi Motors audience in Germany is strongest.

Fig. 05

Top regions by affinity

Mitsubishi Motors customers by region in Germany
#RegionReachAffinity×
01Sachsen~50K1.42×
02Brandenburg~30K1.29×
03Sachsen-Anhalt~20K1.29×
04Mecklenburg-Vorpommern~20K1.28×
05Thüringen~20K1.17×
06Rheinland-Pfalz~40K1.04×
07Saarland~9K1.03×
08Berlin~30K0.97×
09Bayern~100K0.96×
10Bremen~5K0.89×
11Nordrhein-Westfalen~100K0.87×
12Baden-Württemberg~80K0.85×
13Schleswig-Holstein~20K0.85×
14Niedersachsen~60K0.82×
15Hessen~40K0.82×
16Hamburg~10K0.72×
Fig. 06

Affinity by region

Affinity by region — Mitsubishi Motors, Germany
0.72×1.00×1.42×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Mitsubishi Motors audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Mitsubishi Motors audience
#·InterestCategoryAffinity×
01Honda JazzCars & Mobility27.45×
02Opel AdamCars & Mobility15.78×
03Ford FiestaCars & Mobility11.25×
04Automobile DaciaCars & Mobility11.25×
05Automobile repair shopCars & Mobility9.53×
06SubaruCars & Mobility9.04×
07Tesla MotorsCars & Mobility6.67×
08HyundaiCars & Mobility6.58×
09Škoda KodiaqCars & Mobility6.58×
10CitroënCars & Mobility6.28×
11PeugeotCars & Mobility6.17×
12VolvoCars & Mobility5.74×
13Used carCars & Mobility5.31×
14MazdaCars & Mobility5.00×
15Motorcycle accessoriesCars & Mobility4.81×
16RenaultCars & Mobility4.47×
17Used CarsCars & Mobility4.06×
18Solar energyHome & Garden3.50×
19AutoScout24Cars & Mobility3.23×
20Škoda AutoCars & Mobility3.11×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Mitsubishi Motors audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Mitsubishi Motors audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM1.99×
Quality AwarenessPREMIUM1.62×
PatriotismCONSERVATISM1.59×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Mitsubishi Motors audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.65×
Design AffinityPREMIUM0.67×
MindfulnessBALANCE0.74×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Mitsubishi Motors's target market in Germany?

Mitsubishi Motors's target market in Germany covers an estimated 709,159 people, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Mitsubishi Motors customers?

28.6% of the Mitsubishi Motors audience are female, 71.4% are male, with an average age of 39.5 years.

03

Which brands do Mitsubishi Motors fans like most?

Mitsubishi Motors fans show strongest brand affinity for Automobile repair shop (9.53×), Used car (5.31×), and Honda Jazz (27.45×) over the country average.

04

Where do Mitsubishi Motors fans live in Germany?

Mitsubishi Motors fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~100K), and Baden-Württemberg (reach ~80K). These three regions account for the largest share of the active audience.

05

What other brands do Mitsubishi Motors fans also like?

Beyond Mitsubishi Motors itself, the audience over-indexes on Used car (5.31×), Honda Jazz (27.45×), Hyundai (6.58×), and Tesla Motors (6.67×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Car manufacturer audiences in Germany

See Mitsubishi Motors audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Mitsubishi Motors. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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