MyZeil Audience in Germany
A data profile of the people who buy, follow and care about MyZeil in Germany — modelled from more than twelve digital signal sources. MyZeil has an estimated audience of 923,536 people in Germany.
The average MyZeil fan in Germany is 37.8 years old, balanced, and lives primarily in Hessen.
The audience is concentrated in Hessen, Baden-Württemberg, Bayern.
Top brand affinities include Bedroom furniture, Eintracht Frankfurt, Nature, with strongest over-indexing on Bedroom furniture (4.47× the country average).
Demographically, the MyZeil audience skews balanced with an average age of 37.8, and over-indexes on personality traits such as Indulgence, Design Affinity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical MyZeil fan in Germany is balanced, around 37.8 years old, with strong Indulgence tendencies and a notable affinity for Bedroom furniture.
At a glance
The key figures that characterise the MyZeil profile in Germany.
Search interest · 12-month trend
Demographics of MyZeil fans
53.1% are female, 46.9% are male, average age 37.8.
Gender split
| Metric | Value |
|---|---|
| Female | 53.1% |
| Male | 46.9% |
| Average age | 37.8 |
| Estimated audience size | 923,536 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 22% | |
| 20-29 | 20% | |
| 30-39 | 21% | |
| 40-49 | 21% | |
| 50+ | 16% |
Worldwide distribution
of the worldwide MyZeil audience comes from Germany.
| Country | Share |
|---|---|
| Germany | 90.4% |
| China | 1.6% |
| Japan | 0.7% |
Geography
Where the MyZeil audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Hessen | ~700K | 13.64× | |
| 02 | Bremen | ~6K | 0.74× | |
| 03 | Rheinland-Pfalz | ~30K | 0.72× | |
| 04 | Mecklenburg-Vorpommern | ~10K | 0.68× | |
| 05 | Sachsen-Anhalt | ~10K | 0.62× | |
| 06 | Brandenburg | ~10K | 0.53× | |
| 07 | Saarland | ~6K | 0.53× | |
| 08 | Schleswig-Holstein | ~10K | 0.44× | |
| 09 | Thüringen | ~10K | 0.43× | |
| 10 | Hamburg | ~8K | 0.39× | |
| 11 | Baden-Württemberg | ~50K | 0.38× | |
| 12 | Sachsen | ~20K | 0.34× | |
| 13 | Bayern | ~40K | 0.31× | |
| 14 | Berlin | ~10K | 0.29× | |
| 15 | Niedersachsen | ~20K | 0.24× | |
| 16 | Nordrhein-Westfalen | ~40K | 0.22× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the MyZeil audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Bedroom furniture | Home & Garden | 4.47× | ||
| 02 | Eintracht Frankfurt | Sports | 2.45× | ||
| 03 | Vacations | Travel & Leisure | 2.05× | ||
| 04 | Nature | Home & Garden | 2.00× | ||
| 05 | Frankfurt | Travel & Leisure | 1.89× | ||
| 06 | MSN | News | 1.88× | ||
| 07 | Lodging | Travel & Leisure | 1.84× | ||
| 08 | Sales management | Business & Career | 1.78× | ||
| 09 | Payback | Shopping | 1.76× | ||
| 10 | Technology & Electronics | 1.75× | |||
| 11 | Family | Kids & Family | 1.70× | ||
| 12 | Dinner | Food & Beverages | 1.69× | ||
| 13 | Social media marketing | Business & Career | 1.65× | ||
| 14 | Biology | Health | 1.60× | ||
| 15 | Tipico | Games | 1.59× | ||
| 16 | Carpentry | Home & Garden | 1.57× | ||
| 17 | Refrigerator | Home & Garden | 1.55× | ||
| 18 | Crochet | Home & Garden | 1.53× | ||
| 19 | French Bulldog | Pets & Animals | 1.52× | ||
| 20 | Siberian Husky | Pets & Animals | 1.50× |
Personality of the MyZeil audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.35× | |
| Design Affinity | PREMIUM | 1.20× | |
| Quality Awareness | PREMIUM | 1.18× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 0.92× | |
| Sports Activity | POWER | 0.94× | |
| DIY Mentality | THRILL | 0.98× |
Frequently asked questions
How many fans does MyZeil have in Germany?
MyZeil has an estimated audience of 923,536 people in Germany, concentrated in Hessen and Baden-Württemberg.
What is the gender split and age of MyZeil fans?
53.1% of MyZeil fans are female, 46.9% are male, with an average age of 37.8 years.
Which brands do MyZeil fans like most?
MyZeil fans show strongest brand affinity for Bedroom furniture (4.47×), Eintracht Frankfurt (2.45×), and Nature (2×) over the country average.
Where do MyZeil fans live in Germany?
MyZeil fans in Germany are most concentrated in Hessen (reach ~700K), Baden-Württemberg (reach ~50K), and Bayern (reach ~40K). These three regions account for the largest share of the active audience.
What other brands do MyZeil fans also like?
Beyond MyZeil itself, the audience over-indexes on Eintracht Frankfurt (2.45×), Nature (2×), Family (1.7×), and Vacations (2.05×) compared to the Germany average.
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How to read this data
Audience size is the estimated number of people in Germany who actively search for MyZeil. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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