MyZeil Audience in Germany
MyZeil has an estimated audience of 899,439 people in Germany. 50.8% are female, 49.2% are male, average age 38.7. Top regions: Hessen, Baden-Württemberg, Bayern. Top brand affinities: Gil Ofarim, Stradivarius, Progressive rock, Škoda Kodiaq, Keeper (password manager).
The average MyZeil fan in Germany is 38.7 years old, balanced, and lives primarily in Hessen. The audience is concentrated in Hessen, Baden-Württemberg, Bayern. Top brand affinities include Gil Ofarim, Stradivarius, Progressive rock, with strongest over-indexing on Gil Ofarim (1.92× the country average). Demographically, the MyZeil audience skews balanced with an average age of 38.7, and over-indexes on personality traits such as Indulgence, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Shopping · Type: POI · Subtype: Shopping mall
Demographics of MyZeil fans
| Metric | Value |
|---|---|
| Female | 50.8% |
| Male | 49.2% |
| Average age | 38.7 |
| Estimated audience size | 899,439 |
Audience persona
The typical MyZeil fan in Germany is balanced, around 38.7 years old, with strong Indulgence tendencies and a notable affinity for Gil Ofarim.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Hessen | 674,580 | 12.21× |
| Baden-Württemberg | 59,098 | 0.48× |
| Bayern | 55,009 | 0.38× |
| Nordrhein-Westfalen | 49,766 | 0.25× |
| Rheinland-Pfalz | 40,496 | 0.9× |
| Niedersachsen | 12,542 | 0.14× |
| Berlin | 9,879 | 0.25× |
| Hamburg | 5,984 | 0.29× |
| Sachsen | 5,180 | 0.12× |
| Saarland | 4,331 | 0.39× |
| Thüringen | 4,081 | 0.18× |
| Schleswig-Holstein | 3,247 | 0.1× |
| Brandenburg | 2,131 | 0.08× |
| Sachsen-Anhalt | 1,506 | 0.06× |
| Mecklenburg-Vorpommern | 1,046 | 0.06× |
| Bremen | 782 | 0.1× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Gil Ofarim | 1.92× | Music & Radio |
| Stradivarius | 1.77× | Shopping |
| Progressive rock | 1.62× | Music & Radio |
| Škoda Kodiaq | 1.84× | Cars & Mobility |
| Keeper (password manager) | 3.07× | Technology & Electronics |
| Home Delivery | 1.8× | Food & Beverages |
| Buddy – The Buddy Holly Story | 2.72× | Music & Radio |
| Emperor Entertainment Group | 2.03× | Business & Career |
| Corfu (regional unit) | 1.69× | Travel & Leisure |
| Bank account | 1.52× | Business & Career |
| Picnic | 1.71× | Kids & Family |
| Staycation | 1.68× | Home & Garden |
| Cachorro | 1.54× | Pets & Animals |
| Carrie (novel) | 2.34× | Literature |
| Volvo V60 | 1.9× | Cars & Mobility |
| Theocracy | 4.1× | Music & Radio |
| The Hunt (2012 film) | 1.71× | Movies & TV |
| The Equalizer | 1.86× | Movies & TV |
| Gloria | 1.75× | Music & Radio |
| Building insulation | 1.53× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.3 |
| Design Affinity | PREMIUM | 1.18 |
| Sustainability | BALANCE | 1.16 |
| Luxury Orientation | PREMIUM | 1.15 |
| DIY Mentality | THRILL | 1.13 |
| Sports Activity | POWER | 1.11 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 90.3% |
| China | 1.4% |
| Japan | 0.8% |
See MyZeil audiences in other countries
More Shopping mall audiences in Germany
- Mall of Berlin (4,840,774)
- Outletcity Metzingen (2,919,203)
- Main-Taunus-Zentrum (2,632,549)
- Riem Arcaden (2,372,351)
- Weserpark (2,363,827)
Frequently asked questions
How many fans does MyZeil have in Germany?
MyZeil has an estimated audience of 899,439 people in Germany, concentrated in Hessen and Baden-Württemberg.
What is the gender split and age of MyZeil fans?
50.8% of MyZeil fans are female, 49.2% are male, with an average age of 38.7 years.
Which brands do MyZeil fans like most?
MyZeil fans show strongest brand affinity for Gil Ofarim (1.92×), Stradivarius (1.77×), and Progressive rock (1.62×) over the country average.
Where do MyZeil fans live in Germany?
MyZeil fans in Germany are most concentrated in Hessen (reach 674,580), Baden-Württemberg (reach 59,098), and Bayern (reach 55,009). These three regions account for the largest share of the active audience.
What other brands do MyZeil fans also like?
Beyond MyZeil itself, the audience over-indexes on Stradivarius (1.77×), Progressive rock (1.62×), Škoda Kodiaq (1.84×), and Keeper (password manager) (3.07×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for MyZeil. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.