National Football League draft Audience in Germany
National Football League draft has an estimated audience of 278,225 people in Germany. 24.6% are female, 75.4% are male, average age 31.9. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Harry Potter, Bundesliga, Sports, Music, Reading.
The average National Football League draft fan in Germany is 31.9 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Harry Potter, Bundesliga, Sports, with strongest over-indexing on Harry Potter (2.83× the country average). Demographically, the National Football League draft audience skews more male with an average age of 31.9, and over-indexes on personality traits such as Early Adopter Mentality, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Sports · Type: Event
Demographics of National Football League draft fans
| Metric | Value |
|---|---|
| Female | 24.6% |
| Male | 75.4% |
| Average age | 31.9 |
| Estimated audience size | 278,225 |
Audience persona
The typical National Football League draft fan in Germany is more male, around 31.9 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Harry Potter.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 65,041 | 1.07× |
| Bayern | 57,659 | 1.29× |
| Baden-Württemberg | 40,246 | 1.06× |
| Niedersachsen | 29,863 | 1.11× |
| Hessen | 23,825 | 1.12× |
| Rheinland-Pfalz | 16,288 | 1.17× |
| Berlin | 15,392 | 1.24× |
| Sachsen | 12,376 | 0.91× |
| Schleswig-Holstein | 10,597 | 1.06× |
| Hamburg | 7,002 | 1.11× |
| Brandenburg | 6,752 | 0.78× |
| Sachsen-Anhalt | 5,630 | 0.78× |
| Thüringen | 5,139 | 0.72× |
| Saarland | 3,247 | 0.95× |
| Mecklenburg-Vorpommern | 3,219 | 0.61× |
| Bremen | 2,431 | 1.02× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Harry Potter | 2.83× | Movies & TV |
| Bundesliga | 2.99× | Sports |
| Sports | 2.12× | Sports |
| Music | 2.06× | Business & Career |
| Reading | 2.13× | Literature |
| Electronic music | 2.93× | Music & Radio |
| Movies | 2.12× | Movies & TV |
| Games | 2.22× | Games |
| Arts and music | 1.93× | Arts & Culture |
| Outdoor recreation | 2.07× | Sports |
| Vehicles | 2.08× | Cars & Mobility |
| Motor vehicle | 2.97× | Cars & Mobility |
| Food and drink | 1.82× | Food & Beverages |
| Lidl | 2.62× | Shopping |
| Super Bowl | 8.1× | Sports |
| American football | 2.89× | Sports |
| Aldi | 2.59× | Shopping |
| Twitch | 3.67× | Games |
| NFL | 4.29× | Sports |
| Food | 1.75× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 1.57 |
| Patriotism | CONSERVATISM | 1.37 |
| Sports Activity | POWER | 1.23 |
| Career Orientation | POWER | 1.18 |
| Price Sensitivity | PREMIUM | 1.18 |
| Risk Appetite | THRILL | 1.16 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 78.3% |
| China | 2.9% |
| Canada | 2.7% |
See National Football League draft audiences in other countries
- National Football League draft — United States
- National Football League draft — United Kingdom
- National Football League draft — France
- National Football League draft — Italy
- National Football League draft — Spain
- National Football League draft — Brazil
- National Football League draft — Japan
- National Football League draft — South Korea
- National Football League draft — India
More Sports audiences in Germany
- Bundesliga (23,414,929)
- FIFA World Cup (19,622,305)
- UEFA Champions League (18,624,368)
- 2. Bundesliga (13,064,500)
- Formula One (7,925,251)
Frequently asked questions
How many fans does National Football League draft have in Germany?
National Football League draft has an estimated audience of 278,225 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of National Football League draft fans?
24.6% of National Football League draft fans are female, 75.4% are male, with an average age of 31.9 years.
Which brands do National Football League draft fans like most?
National Football League draft fans show strongest brand affinity for Harry Potter (2.83×), Bundesliga (2.99×), and Sports (2.12×) over the country average.
Where do National Football League draft fans live in Germany?
National Football League draft fans in Germany are most concentrated in Nordrhein-Westfalen (reach 65,041), Bayern (reach 57,659), and Baden-Württemberg (reach 40,246). These three regions account for the largest share of the active audience.
What other brands do National Football League draft fans also like?
Beyond National Football League draft itself, the audience over-indexes on Bundesliga (2.99×), Sports (2.12×), Music (2.06×), and Reading (2.13×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for National Football League draft. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.