Rascasse Audience Intelligence

National Football League draft Audience in Germany

A data profile of the people who buy, follow and care about National Football League draft in Germany — modelled from more than twelve digital signal sources. National Football League draft has an estimated audience of 276,261 people in Germany.

#255among Event in Germany#1483in Sports

The average National Football League draft fan in Germany is 31.9 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Bundesliga, Harry Potter, Sports, with strongest over-indexing on Bundesliga (2.99× the country average).

Demographically, the National Football League draft audience skews more male with an average age of 31.9, and over-indexes on personality traits such as Urban Lifestyle, Tradition.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical National Football League draft fan in Germany is more male, around 31.9 years old, with strong Urban Lifestyle tendencies and a notable affinity for Bundesliga.

Category: Sports · Type: Event

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the National Football League draft profile in Germany.

Audience size
276K
in Germany
Gender
24.6%♀
75.4% male
Age
31.9
average years
Country rank
#18419
Event in Germany
Fig. 01

Search interest · 12-month trend

-21%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of National Football League draft fans

24.6% are female, 75.4% are male, average age 31.9.

Fig. 02

Gender split

24.6%
Female
75.4%
Male
Demographic split for National Football League draft audience in Germany
MetricValue
Female24.6%
Male75.4%
Average age31.9
Estimated audience size276,261
Fig. 03

Age distribution

Ø 31.9
average years
Age distribution of the National Football League draft audience in Germany
Age bracketShare%
16-1938%
20-2924%
30-3918%
40-4912%
50+8%
Fig. 04

Worldwide distribution

2.6%

of the worldwide National Football League draft audience comes from Germany.

Worldwide audience distribution share by country for National Football League draft
CountryShare
United States77.5%
China3.0%
Germany2.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the National Football League draft audience in Germany is strongest.

Fig. 05

Top regions by affinity

National Football League draft fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~20K1.24×
02Bayern~60K1.23×
03Rheinland-Pfalz~20K1.17×
04Hamburg~7K1.12×
05Hessen~20K1.10×
06Niedersachsen~30K1.06×
07Schleswig-Holstein~10K1.06×
08Nordrhein-Westfalen~60K1.04×
09Baden-Württemberg~40K1.03×
10Bremen~2K1.03×
11Saarland~3K0.98×
12Sachsen~10K0.91×
13Sachsen-Anhalt~6K0.81×
14Brandenburg~7K0.80×
15Thüringen~6K0.78×
16Mecklenburg-Vorpommern~4K0.75×
Fig. 06

Affinity by region

Affinity by region — National Football League draft, Germany
0.75×1.00×1.24×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the National Football League draft audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for National Football League draft audience
#·InterestCategoryAffinity×
01Super BowlSports8.10×
02NFLSports4.29×
03TwitchGames3.67×
04BundesligaSports2.99×
05Motor vehicleCars & Mobility2.97×
06Electronic musicMusic & Radio2.93×
07Harry PotterMovies & TV2.83×
08LidlShopping2.62×
09AldiShopping2.59×
10GamesGames2.22×
11ReadingLiterature2.13×
12SportsSports2.12×
13MoviesMovies & TV2.12×
14VehiclesCars & Mobility2.08×
15Outdoor recreationSports2.07×
16MusicBusiness & Career2.06×
17Arts and musicArts & Culture1.93×
18Food and drinkFood & Beverages1.82×
19FC Bayern MunichSports1.80×
20FoodFood & Beverages1.75×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the National Football League draft audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by National Football League draft audience · What stands out
TraitClusterDeviationScore
Urban LifestyleOPEN1.83×
TraditionCONSERVATISM1.63×
SustainabilityBALANCE1.62×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by National Football League draft audience · Rather not
TraitClusterDeviationScore
Community OrientationOPEN0.46×
Family OrientationCONSERVATISM0.50×
ExtroversionTHRILL0.54×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does National Football League draft have in Germany?

National Football League draft has an estimated audience of 276,261 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of National Football League draft fans?

24.6% of National Football League draft fans are female, 75.4% are male, with an average age of 31.9 years.

03

Which brands do National Football League draft fans like most?

National Football League draft fans show strongest brand affinity for Bundesliga (2.99×), Harry Potter (2.83×), and Sports (2.12×) over the country average.

04

Where do National Football League draft fans live in Germany?

National Football League draft fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~60K), Bayern (reach ~60K), and Baden-Württemberg (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do National Football League draft fans also like?

Beyond National Football League draft itself, the audience over-indexes on Harry Potter (2.83×), Sports (2.12×), Music (2.06×), and Reading (2.13×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Sports audiences in Germany

See National Football League draft audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for National Football League draft. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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