Naval architecture Audience in Germany
Naval architecture has an estimated audience of 235,360 people in Germany. 30.5% are female, 69.5% are male, average age 45.0. Top regions: Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities: Holstein Kiel, Allgäu, Husqvarna, Motorboat, Fertilizer.
The average Naval architecture fan in Germany is 45.0 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities include Holstein Kiel, Allgäu, Husqvarna, with strongest over-indexing on Holstein Kiel (21.34× the country average). Demographically, the Naval architecture audience skews more male with an average age of 45.0, and over-indexes on personality traits such as Patriotism, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 15 regions tracked by Rascasse.
Category: Home & Garden · Type: Topic · Subtype: Field of study
Demographics of Naval architecture fans
| Metric | Value |
|---|---|
| Female | 30.5% |
| Male | 69.5% |
| Average age | 45.0 |
| Estimated audience size | 235,360 |
Audience persona
The typical Naval architecture fan in Germany is more male, around 45.0 years old, with strong Patriotism tendencies and a notable affinity for Holstein Kiel.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 17,383 | 0.34× |
| Baden-Württemberg | 15,392 | 0.48× |
| Bayern | 15,188 | 0.4× |
| Niedersachsen | 13,779 | 0.6× |
| Schleswig-Holstein | 9,159 | 1.08× |
| Hamburg | 9,041 | 1.7× |
| Hessen | 8,951 | 0.5× |
| Sachsen-Anhalt | 7,918 | 1.3× |
| Berlin | 7,580 | 0.72× |
| Thüringen | 7,553 | 1.26× |
| Rheinland-Pfalz | 7,018 | 0.6× |
| Brandenburg | 6,799 | 0.93× |
| Mecklenburg-Vorpommern | 6,452 | 1.44× |
| Bremen | 6,294 | 3.13× |
| Sachsen | 6,107 | 0.53× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Holstein Kiel | 21.34× | Sports |
| Allgäu | 8.93× | Travel & Leisure |
| Husqvarna | 11.01× | Home & Garden |
| Motorboat | 8.83× | Cars & Mobility |
| Fertilizer | 8.59× | Home & Garden |
| Aerospace engineering | 11.99× | Business & Career |
| Makita | 7.37× | Home & Garden |
| Lake Constance | 9.35× | Travel & Leisure |
| Tagesschau | 2.11× | Movies & TV |
| John Deere | 7.83× | Cars & Mobility |
| Model building | 8.25× | Kids & Family |
| Kiel Week | 29.19× | Sports |
| Stihl | 7.26× | Home & Garden |
| Fundraising | 4.42× | Business & Career |
| Pets | 1.72× | Pets & Animals |
| ADAC | 3.02× | Cars & Mobility |
| Forestry | 4.96× | Home & Garden |
| Sailing | 6.25× | Sports |
| Automotive lighting | 5.43× | Cars & Mobility |
| Semi-trailer truck | 8.54× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 2.19 |
| Sustainability | BALANCE | 1.68 |
| DIY Mentality | THRILL | 1.62 |
| Sports Activity | POWER | 1.55 |
| Need for Security | CONSERVATISM | 1.49 |
| Risk Appetite | THRILL | 1.38 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 26.8% |
| Spain | 8.3% |
| Italy | 6.9% |
See Naval architecture audiences in other countries
More Field of study audiences in Germany
- Music (36,021,786)
- Politics and social issues (25,114,359)
- Architecture (15,753,302)
- Advertising (15,166,229)
- Psychology (15,090,985)
Frequently asked questions
How many fans does Naval architecture have in Germany?
Naval architecture has an estimated audience of 235,360 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.
What is the gender split and age of Naval architecture fans?
30.5% of Naval architecture fans are female, 69.5% are male, with an average age of 45.0 years.
Which brands do Naval architecture fans like most?
Naval architecture fans show strongest brand affinity for Holstein Kiel (21.34×), Allgäu (8.93×), and Husqvarna (11.01×) over the country average.
Where do Naval architecture fans live in Germany?
Naval architecture fans in Germany are most concentrated in Nordrhein-Westfalen (reach 17,383), Baden-Württemberg (reach 15,392), and Bayern (reach 15,188). These three regions account for the largest share of the active audience.
What other brands do Naval architecture fans also like?
Beyond Naval architecture itself, the audience over-indexes on Allgäu (8.93×), Husqvarna (11.01×), Motorboat (8.83×), and Fertilizer (8.59×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Naval architecture. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.