A data profile of the people who buy, follow and care about Naval architecture in Germany — modelled from more than twelve digital signal sources. Naval architecture has an estimated audience of 235,360 people in Germany.
The average Naval architecture fan in Germany is 45.0 years old, more male, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Holstein Kiel, Müller (company), Würth, with strongest over-indexing on Holstein Kiel (18.57× the country average).
Demographically, the Naval architecture audience skews more male with an average age of 45.0, and over-indexes on personality traits such as Patriotism, Risk Appetite.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Naval architecture fan in Germany is more male, around 45.0 years old, with strong Patriotism tendencies and a notable affinity for Holstein Kiel.
The key figures that characterise the Naval architecture profile in Germany.
30.5% are female, 69.5% are male, average age 45.0.
| Metric | Value |
|---|---|
| Female | 30.5% |
| Male | 69.5% |
| Average age | 45.0 |
| Estimated audience size | 235,360 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 12% | |
| 30-39 | 18% | |
| 40-49 | 24% | |
| 50+ | 35% |
of the worldwide Naval architecture audience comes from Germany.
| Country | Share |
|---|---|
| United States | 26.8% |
| Spain | 8.3% |
| Italy | 6.9% |
Where the Naval architecture audience in Germany is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Bremen | ~3K | 1.67× | |
| 02 | Schleswig-Holstein | ~10K | 1.51× | |
| 03 | Hamburg | ~7K | 1.23× | |
| 04 | Mecklenburg-Vorpommern | ~5K | 1.21× | |
| 05 | Sachsen-Anhalt | ~6K | 1.05× | |
| 06 | Saarland | ~3K | 1.05× | |
| 07 | Thüringen | ~6K | 1.04× | |
| 08 | Brandenburg | ~7K | 0.96× | |
| 09 | Rheinland-Pfalz | ~10K | 0.88× | |
| 10 | Sachsen | ~10K | 0.86× | |
| 11 | Berlin | ~9K | 0.86× | |
| 12 | Niedersachsen | ~20K | 0.80× | |
| 13 | Hessen | ~10K | 0.77× | |
| 14 | Baden-Württemberg | ~20K | 0.74× | |
| 15 | Bayern | ~30K | 0.70× | |
| 16 | Nordrhein-Westfalen | ~30K | 0.64× |
The strongest cross-interests of the Naval architecture audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Kiel Week | Sports | 25.89× | ||
| 02 | Holstein Kiel | Sports | 18.57× | ||
| 03 | Husqvarna | Home & Garden | 12.07× | ||
| 04 | Motorboat | Cars & Mobility | 11.74× | ||
| 05 | Fertilizer | Home & Garden | 10.34× | ||
| 06 | Würth | Home & Garden | 9.77× | ||
| 07 | John Deere | Cars & Mobility | 9.12× | ||
| 08 | Model building | Kids & Family | 8.13× | ||
| 09 | Makita | Home & Garden | 7.35× | ||
| 10 | Stihl | Home & Garden | 7.11× | ||
| 11 | Müller (company) | Food & Beverages | 6.16× | ||
| 12 | Solar cell | Home & Garden | 6.11× | ||
| 13 | Fundraising | Business & Career | 6.01× | ||
| 14 | Lawn mower | Home & Garden | 5.73× | ||
| 15 | Forestry | Home & Garden | 5.45× | ||
| 16 | Public transport | Cars & Mobility | 4.68× | ||
| 17 | Tour de France | Sports | 3.60× | ||
| 18 | Volunteering | Politics & Society | 3.56× | ||
| 19 | Solar energy | Home & Garden | 3.48× | ||
| 20 | Tagesschau | Movies & TV | 2.35× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 2.06× | |
| Risk Appetite | THRILL | 1.86× | |
| Need for Security | CONSERVATISM | 1.82× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.44× | |
| Mindfulness | BALANCE | 0.52× | |
| Design Affinity | PREMIUM | 0.60× |
Naval architecture has an estimated audience of 235,360 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
30.5% of Naval architecture fans are female, 69.5% are male, with an average age of 45.0 years.
Naval architecture fans show strongest brand affinity for Holstein Kiel (18.57×), Müller (company) (6.16×), and Würth (9.77×) over the country average.
Naval architecture fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~30K), Bayern (reach ~30K), and Baden-Württemberg (reach ~20K). These three regions account for the largest share of the active audience.
Beyond Naval architecture itself, the audience over-indexes on Müller (company) (6.16×), Würth (9.77×), Motorboat (11.74×), and Fertilizer (10.34×) compared to the Germany average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Germany who actively search for Naval architecture. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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