Rascasse Audience Intelligence

Naval architecture Audience in Germany

A data profile of the people who buy, follow and care about Naval architecture in Germany — modelled from more than twelve digital signal sources. Naval architecture has an estimated audience of 235,360 people in Germany.

The average Naval architecture fan in Germany is 45.0 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Holstein Kiel, Müller (company), Würth, with strongest over-indexing on Holstein Kiel (18.57× the country average).

Demographically, the Naval architecture audience skews more male with an average age of 45.0, and over-indexes on personality traits such as Patriotism, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Naval architecture fan in Germany is more male, around 45.0 years old, with strong Patriotism tendencies and a notable affinity for Holstein Kiel.

Category: Home & Garden · Type: Topic · Subtype: Field of study

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Naval architecture profile in Germany.

Audience size
235K
in Germany
Gender
30.5%
69.5% male
Age
45.0
average years
Country rank
#20449
Topic in Germany
Fig. 01

Search interest · 12-month trend

-45%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Naval architecture fans

30.5% are female, 69.5% are male, average age 45.0.

Fig. 02

Gender split

30.5%
Female
69.5%
Male
Demographic split for Naval architecture audience in Germany
MetricValue
Female30.5%
Male69.5%
Average age45.0
Estimated audience size235,360
Fig. 03

Age distribution

Ø 45.0
average years
Age distribution of the Naval architecture audience in Germany
Age bracketShare%
16-1911%
20-2912%
30-3918%
40-4924%
50+35%
Fig. 04

Worldwide distribution

6.3%

of the worldwide Naval architecture audience comes from Germany.

Worldwide audience distribution share by country for Naval architecture
CountryShare
United States26.8%
Spain8.3%
Italy6.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Naval architecture audience in Germany is strongest.

Fig. 05

Top regions by affinity

Naval architecture fans by region: top regions in Germany
#RegionReachAffinity×
01Bremen~3K1.67×
02Schleswig-Holstein~10K1.51×
03Hamburg~7K1.23×
04Mecklenburg-Vorpommern~5K1.21×
05Sachsen-Anhalt~6K1.05×
06Saarland~3K1.05×
07Thüringen~6K1.04×
08Brandenburg~7K0.96×
09Rheinland-Pfalz~10K0.88×
10Sachsen~10K0.86×
11Berlin~9K0.86×
12Niedersachsen~20K0.80×
13Hessen~10K0.77×
14Baden-Württemberg~20K0.74×
15Bayern~30K0.70×
16Nordrhein-Westfalen~30K0.64×
Fig. 06

Affinity by region

Affinity by region — Naval architecture, Germany
0.64×1.00×1.67×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Naval architecture audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Naval architecture audience
#·InterestCategoryAffinity×
01Kiel WeekSports25.89×
02Holstein KielSports18.57×
03HusqvarnaHome & Garden12.07×
04MotorboatCars & Mobility11.74×
05FertilizerHome & Garden10.34×
06WürthHome & Garden9.77×
07John DeereCars & Mobility9.12×
08Model buildingKids & Family8.13×
09MakitaHome & Garden7.35×
10StihlHome & Garden7.11×
11Müller (company)Food & Beverages6.16×
12Solar cellHome & Garden6.11×
13FundraisingBusiness & Career6.01×
14Lawn mowerHome & Garden5.73×
15ForestryHome & Garden5.45×
16Public transportCars & Mobility4.68×
17Tour de FranceSports3.60×
18VolunteeringPolitics & Society3.56×
19Solar energyHome & Garden3.48×
20TagesschauMovies & TV2.35×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Naval architecture audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by Naval architecture audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.06×
Risk AppetiteTHRILL1.86×
Need for SecurityCONSERVATISM1.82×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by Naval architecture audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.44×
MindfulnessBALANCE0.52×
Design AffinityPREMIUM0.60×
1.00× baseline
Section 06

Frequently asked questions

01

How many fans does Naval architecture have in Germany?

Naval architecture has an estimated audience of 235,360 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Naval architecture fans?

30.5% of Naval architecture fans are female, 69.5% are male, with an average age of 45.0 years.

03

Which brands do Naval architecture fans like most?

Naval architecture fans show strongest brand affinity for Holstein Kiel (18.57×), Müller (company) (6.16×), and Würth (9.77×) over the country average.

04

Where do Naval architecture fans live in Germany?

Naval architecture fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~30K), Bayern (reach ~30K), and Baden-Württemberg (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Naval architecture fans also like?

Beyond Naval architecture itself, the audience over-indexes on Müller (company) (6.16×), Würth (9.77×), Motorboat (11.74×), and Fertilizer (10.34×) compared to the Germany average.

Appendix

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How to read this data

Audience size is the estimated number of people in Germany who actively search for Naval architecture. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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