Oberhessische Presse Audience in Germany
Oberhessische Presse has an estimated audience of 345,664 people in Germany. 54.1% are female, 45.9% are male, average age 42.4. Top regions: Nordrhein-Westfalen, Bayern, Niedersachsen. Top brand affinities: Progressive rock, Pillow, Stradivarius, Information sensitivity, Oliver Kahn.
The average Oberhessische Presse fan in Germany is 42.4 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Niedersachsen. Top brand affinities include Progressive rock, Pillow, Stradivarius, with strongest over-indexing on Progressive rock (2.27× the country average). Demographically, the Oberhessische Presse audience skews balanced with an average age of 42.4, and over-indexes on personality traits such as Indulgence, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 14 regions tracked by Rascasse.
Category: News · Type: Website / Newspaper / Magazine · Subtype: Newspaper
Demographics of Oberhessische Presse fans
| Metric | Value |
|---|---|
| Female | 54.1% |
| Male | 45.9% |
| Average age | 42.4 |
| Estimated audience size | 345,664 |
Audience persona
The typical Oberhessische Presse fan in Germany is balanced, around 42.4 years old, with strong Indulgence tendencies and a notable affinity for Progressive rock.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 86,265 | 1.14× |
| Bayern | 73,593 | 1.32× |
| Niedersachsen | 48,722 | 1.45× |
| Rheinland-Pfalz | 32,657 | 1.89× |
| Schleswig-Holstein | 15,962 | 1.29× |
| Berlin | 15,828 | 1.02× |
| Thüringen | 9,201 | 1.04× |
| Sachsen | 7,439 | 0.44× |
| Brandenburg | 6,791 | 0.63× |
| Saarland | 5,469 | 1.29× |
| Hamburg | 5,396 | 0.69× |
| Mecklenburg-Vorpommern | 4,873 | 0.74× |
| Sachsen-Anhalt | 3,396 | 0.38× |
| Bremen | 1,993 | 0.67× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Progressive rock | 2.27× | Music & Radio |
| Pillow | 1.94× | Home & Garden |
| Stradivarius | 1.96× | Shopping |
| Information sensitivity | 3.07× | Technology & Electronics |
| Oliver Kahn | 1.72× | Sports |
| Esra Erol | 2.32× | Movies & TV |
| Therme Erding | 1.76× | Travel & Leisure |
| Eden Lake | 1.74× | Movies & TV |
| Glashütte | 1.54× | Travel & Leisure |
| Viator | 2.19× | Travel & Leisure |
| Jason Clarke (actor) | 1.63× | Movies & TV |
| Hakone, Kanagawa | 2.19× | Travel & Leisure |
| Gender-neutral language | 1.88× | Politics & Society |
| Hachis Parmentier | 4.19× | Food & Beverages |
| Homesteading | 2.14× | Home & Garden |
| The Equalizer | 1.66× | Movies & TV |
| Huck (magazine) | 3.18× | Internet & Social Media |
| Phil Campbell (musician) | 1.7× | Music & Radio |
| Celtic mythology | 1.69× | Arts & Culture |
| Benicarló | 10.1× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.38 |
| Sports Activity | POWER | 1.33 |
| LGBTQ+ Identity | OPEN | 1.31 |
| Community Orientation | OPEN | 1.24 |
| Pet Ownership | JOY | 1.22 |
| Sustainability | BALANCE | 1.21 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 97.4% |
| Spain | 0.4% |
| France | 0.4% |
See Oberhessische Presse audiences in other countries
More Newspaper audiences in Germany
- Bild (23,266,420)
- Der Spiegel (6,989,095)
- Focus (6,880,800)
- Der Tagesspiegel (6,754,541)
- Die Welt (5,972,493)
Frequently asked questions
How many fans does Oberhessische Presse have in Germany?
Oberhessische Presse has an estimated audience of 345,664 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Oberhessische Presse fans?
54.1% of Oberhessische Presse fans are female, 45.9% are male, with an average age of 42.4 years.
Which brands do Oberhessische Presse fans like most?
Oberhessische Presse fans show strongest brand affinity for Progressive rock (2.27×), Pillow (1.94×), and Stradivarius (1.96×) over the country average.
Where do Oberhessische Presse fans live in Germany?
Oberhessische Presse fans in Germany are most concentrated in Nordrhein-Westfalen (reach 86,265), Bayern (reach 73,593), and Niedersachsen (reach 48,722). These three regions account for the largest share of the active audience.
What other brands do Oberhessische Presse fans also like?
Beyond Oberhessische Presse itself, the audience over-indexes on Pillow (1.94×), Stradivarius (1.96×), Information sensitivity (3.07×), and Oliver Kahn (1.72×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Oberhessische Presse. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.