Rascasse Audience Intelligence

Oberhessische Presse Audience in Germany

A data profile of the people who buy, follow and care about Oberhessische Presse in Germany — modelled from more than twelve digital signal sources. Oberhessische Presse has an estimated audience of 334,125 people in Germany.

#90among Newspaper in Germany#526among Website / Newspaper / Magazine in Germany#184in News

The average Oberhessische Presse fan in Germany is 40.7 years old, balanced, and lives primarily in Hessen.

The audience is concentrated in Hessen, Nordrhein-Westfalen, Bayern.

Top brand affinities include Carbonated water, Breaking news, Fox News Channel, with strongest over-indexing on Carbonated water (14.16× the country average).

Demographically, the Oberhessische Presse audience skews balanced with an average age of 40.7, and over-indexes on personality traits such as Community Orientation, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Oberhessische Presse fan in Germany is balanced, around 40.7 years old, with strong Community Orientation tendencies and a notable affinity for Carbonated water.

Category: News · Type: Website / Newspaper / Magazine · Subtype: Newspaper

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Oberhessische Presse profile in Germany.

Audience size
334K
in Germany
Gender
52.2%♀
47.8% male
Age
40.7
average years
Country rank
#16062
Website / Newspaper / Magazine in Germany
Fig. 01

Search interest · 12-month trend

+8%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of Oberhessische Presse

52.2% are female, 47.8% are male, average age 40.7.

Fig. 02

Gender split

52.2%
Female
47.8%
Male
Demographic split for Oberhessische Presse audience in Germany
MetricValue
Female52.2%
Male47.8%
Average age40.7
Estimated audience size334,125
Fig. 03

Age distribution

Ø 40.7
average years
Age distribution of the Oberhessische Presse audience in Germany
Age bracketShare%
16-1916%
20-2918%
30-3921%
40-4924%
50+21%
Fig. 04

Worldwide distribution

97.3%

of the worldwide Oberhessische Presse audience comes from Germany.

Worldwide audience distribution share by country for Oberhessische Presse
CountryShare
Germany97.3%
Spain0.4%
France0.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Oberhessische Presse audience in Germany is strongest.

Fig. 05

Top regions by affinity

Oberhessische Presse fans by region: top regions in Germany
#RegionReachAffinity×
01Hessen~200K13.03×
02Rheinland-Pfalz~30K1.58×
03Niedersachsen~40K1.33×
04Bayern~70K1.24×
05Schleswig-Holstein~10K1.15×
06Nordrhein-Westfalen~80K1.10×
07Saarland~4K1.09×
08Thüringen~8K1.02×
09Berlin~10K0.99×
10Bremen~3K0.97×
11Mecklenburg-Vorpommern~6K0.94×
12Sachsen-Anhalt~8K0.90×
13Brandenburg~9K0.89×
14Hamburg~7K0.89×
15Sachsen~10K0.81×
16Baden-Württemberg~20K0.40×
Fig. 06

Affinity by region

Affinity by region — Oberhessische Presse, Germany
0.40×1.00×13.03×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Oberhessische Presse audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Oberhessische Presse audience
#·InterestCategoryAffinity×
01Carbonated waterFood & Beverages14.16×
02Fox News ChannelMovies & TV14.16×
03BlanketHome & Garden4.94×
04Breaking newsMovies & TV3.38×
05SolidarityPolitics & Society3.33×
06VolunteeringPolitics & Society2.99×
07F.C. Hansa RostockSports2.45×
08Online newspaperNews2.34×
09ActivismPolitics & Society2.32×
10Artificial intelligenceTechnology & Electronics2.24×
11Chihuahua (dog)Pets & Animals2.23×
12Local newsNews2.11×
13FocusNews1.98×
14House musicMusic & Radio1.86×
15TagesschauMovies & TV1.80×
16HugendubelShopping1.80×
17Solar energyHome & Garden1.76×
18TransfermarktSports1.74×
19Google MapsInternet & Social Media1.58×
20KitchenHome & Garden1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Oberhessische Presse audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Oberhessische Presse audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN1.48×
Risk AppetiteTHRILL1.42×
Quality AwarenessPREMIUM1.38×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Oberhessische Presse audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.85×
Design AffinityPREMIUM0.86×
CreativityOPEN0.87×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Oberhessische Presse have in Germany?

Oberhessische Presse has an estimated audience of 334,125 people in Germany, concentrated in Hessen and Nordrhein-Westfalen.

02

What is the gender split and age of Oberhessische Presse fans?

52.2% of Oberhessische Presse fans are female, 47.8% are male, with an average age of 40.7 years.

03

Which brands do Oberhessische Presse fans like most?

Oberhessische Presse fans show strongest brand affinity for Carbonated water (14.16×), Breaking news (3.38×), and Fox News Channel (14.16×) over the country average.

04

Where do Oberhessische Presse fans live in Germany?

Oberhessische Presse fans in Germany are most concentrated in Hessen (reach ~200K), Nordrhein-Westfalen (reach ~80K), and Bayern (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do Oberhessische Presse fans also like?

Beyond Oberhessische Presse itself, the audience over-indexes on Breaking news (3.38×), Fox News Channel (14.16×), Tagesschau (1.8×), and Volunteering (2.99×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Newspaper audiences in Germany

See Oberhessische Presse audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Oberhessische Presse. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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