Ortlieb Audience in Germany
Ortlieb has an estimated audience of 411,791 people in Germany. 50.7% are female, 49.3% are male, average age 38.4. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Tagesschau, Do it yourself (DIY), Transfermarkt, Mountain biking, Satire.
The average Ortlieb fan in Germany is 38.4 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Tagesschau, Do it yourself (DIY), Transfermarkt, with strongest over-indexing on Tagesschau (1.92× the country average). Demographically, the Ortlieb audience skews balanced with an average age of 38.4, and over-indexes on personality traits such as Sustainability, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Brand · Subtype: Outdoor
Demographics of Ortlieb fans
| Metric | Value |
|---|---|
| Female | 50.7% |
| Male | 49.3% |
| Average age | 38.4 |
| Estimated audience size | 411,791 |
Audience persona
The typical Ortlieb fan in Germany is balanced, around 38.4 years old, with strong Sustainability tendencies and a notable affinity for Tagesschau.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 98,819 | 1.1× |
| Bayern | 87,559 | 1.32× |
| Baden-Württemberg | 63,036 | 1.12× |
| Niedersachsen | 47,696 | 1.19× |
| Hessen | 33,551 | 1.07× |
| Berlin | 26,865 | 1.46× |
| Sachsen | 21,637 | 1.07× |
| Rheinland-Pfalz | 16,349 | 0.79× |
| Schleswig-Holstein | 15,373 | 1.04× |
| Hamburg | 11,570 | 1.24× |
| Brandenburg | 10,370 | 0.81× |
| Thüringen | 8,310 | 0.79× |
| Sachsen-Anhalt | 7,468 | 0.7× |
| Bremen | 4,709 | 1.34× |
| Mecklenburg-Vorpommern | 3,490 | 0.44× |
| Saarland | 2,558 | 0.51× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Tagesschau | 1.92× | Movies & TV |
| Do it yourself (DIY) | 1.66× | Home & Garden |
| Transfermarkt | 2.07× | Sports |
| Mountain biking | 3.01× | Sports |
| Satire | 3.16× | Literature |
| Outdoors | 2.97× | Travel & Leisure |
| Alpine skiing | 2.35× | Sports |
| Camping | 1.5× | Travel & Leisure |
| German television comedy | 3.22× | Movies & TV |
| House music | 1.61× | Music & Radio |
| Drop shipping | 1.67× | Shopping |
| Backpacking (travel) | 2.36× | Travel & Leisure |
| Chihuahua (dog) | 1.98× | Pets & Animals |
| Gina Tricot | 3.12× | Fashion & Accessoires |
| IHF World Men's Handball Championship | 1.82× | Sports |
| Pet food | 1.53× | Pets & Animals |
| Livemusic | 1.61× | Music & Radio |
| Renovation | 1.5× | Home & Garden |
| Labrador Retriever | 1.85× | Pets & Animals |
| Natural foods | 2.2× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 1.58 |
| Sports Activity | POWER | 1.53 |
| DIY Mentality | THRILL | 1.33 |
| Luxury Orientation | PREMIUM | 1.28 |
| Indulgence | JOY | 1.25 |
| Travelling | THRILL | 1.25 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 40.4% |
| United States | 13.9% |
| France | 7.0% |
See Ortlieb audiences in other countries
More Outdoor audiences in Germany
- Revolution Race (3,343,153)
- The North Face (3,007,873)
- Jack Wolfskin (1,944,192)
- The Timberland Company (1,455,625)
- Arc'teryx (1,324,605)
Frequently asked questions
How many fans does Ortlieb have in Germany?
Ortlieb has an estimated audience of 411,791 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Ortlieb fans?
50.7% of Ortlieb fans are female, 49.3% are male, with an average age of 38.4 years.
Which brands do Ortlieb fans like most?
Ortlieb fans show strongest brand affinity for Tagesschau (1.92×), Do it yourself (DIY) (1.66×), and Transfermarkt (2.07×) over the country average.
Where do Ortlieb fans live in Germany?
Ortlieb fans in Germany are most concentrated in Nordrhein-Westfalen (reach 98,819), Bayern (reach 87,559), and Baden-Württemberg (reach 63,036). These three regions account for the largest share of the active audience.
What other brands do Ortlieb fans also like?
Beyond Ortlieb itself, the audience over-indexes on Do it yourself (DIY) (1.66×), Transfermarkt (2.07×), Mountain biking (3.01×), and Satire (3.16×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Ortlieb. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.