Rascasse Audience Intelligence

Ortlieb Target Market in Germany

A data profile of the people who buy, follow and care about Ortlieb in Germany — modelled from more than twelve digital signal sources. Ortlieb has an estimated audience of 435,871 people in Germany.

#15among Outdoor in Germany#1691among Brand in Germany#626in Fashion & Accessoires

The average Ortlieb fan in Germany is 38.8 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Backpack, Outdoors, Pandora, with strongest over-indexing on Backpack (4.74× the country average).

Demographically, the Ortlieb audience skews balanced with an average age of 38.8, and over-indexes on personality traits such as Travelling, Sustainability.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Ortlieb fan in Germany is balanced, around 38.8 years old, with strong Travelling tendencies and a notable affinity for Backpack.

Category: Fashion & Accessoires · Type: Brand · Subtype: Outdoor

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Ortlieb profile in Germany.

Audience size
436K
in Germany
Gender
53.2%♀
46.8% male
Age
38.8
average years
Country rank
#13082
Brand in Germany
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Ortlieb

53.2% are female, 46.8% are male, average age 38.8.

Fig. 02

Gender split

53.2%
Female
46.8%
Male
Demographic split for Ortlieb audience in Germany
MetricValue
Female53.2%
Male46.8%
Average age38.8
Estimated audience size435,871
Fig. 03

Age distribution

Ø 38.8
average years
Age distribution of the Ortlieb audience in Germany
Age bracketShare%
16-1919%
20-2921%
30-3922%
40-4922%
50+17%
Fig. 04

Worldwide distribution

38.8%

of the worldwide Ortlieb audience comes from Germany.

Worldwide audience distribution share by country for Ortlieb
CountryShare
Germany38.8%
United States14.2%
France7.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Ortlieb audience in Germany is strongest.

Fig. 05

Top regions by affinity

Ortlieb customers by region in Germany
#RegionReachAffinity×
01Berlin~30K1.38×
02Bremen~5K1.33×
03Bayern~90K1.27×
04Hamburg~10K1.24×
05Niedersachsen~50K1.17×
06Baden-Württemberg~70K1.14×
07Nordrhein-Westfalen~100K1.07×
08Sachsen~20K1.06×
09Schleswig-Holstein~20K1.04×
10Hessen~30K1.01×
11Brandenburg~10K0.83×
12Rheinland-Pfalz~20K0.81×
13Thüringen~9K0.81×
14Sachsen-Anhalt~8K0.73×
15Mecklenburg-Vorpommern~5K0.67×
16Saarland~3K0.62×
Fig. 06

Affinity by region

Affinity by region — Ortlieb, Germany
0.62×1.00×1.38×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Ortlieb audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Ortlieb audience
#·InterestCategoryAffinity×
01BackpackFashion & Accessoires4.74×
02PandoraFashion & Accessoires3.22×
03OutdoorsTravel & Leisure2.67×
04NintendoGames2.58×
05Motorcycle helmetCars & Mobility2.41×
06Backpacking (travel)Travel & Leisure2.36×
07SkyscannerTravel & Leisure2.12×
08Electric guitarMusic & Radio2.06×
09Shih TzuPets & Animals2.05×
10Siberian HuskyPets & Animals2.02×
11BeaglePets & Animals2.01×
12French BulldogPets & Animals2.00×
13Yorkshire TerrierPets & Animals1.98×
14Labrador RetrieverPets & Animals1.93×
15CHIO AachenSports1.90×
16Digital photographyBusiness & Career1.89×
17Modern artArts & Culture1.66×
18Alpine skiingSports1.64×
19House musicMusic & Radio1.58×
20KitchenHome & Garden1.57×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Ortlieb audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Ortlieb audience · What stands out
TraitClusterDeviationScore
TravellingTHRILL1.47×
SustainabilityBALANCE1.46×
Risk AppetiteTHRILL1.36×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Ortlieb audience · Rather not
TraitClusterDeviationScore
Family OrientationCONSERVATISM0.97×
Convenience OrientationPREMIUM0.98×
Social Media UsageJOY0.99×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Ortlieb's target market in Germany?

Ortlieb's target market in Germany covers an estimated 435,871 people, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Ortlieb customers?

53.2% of the Ortlieb audience are female, 46.8% are male, with an average age of 38.8 years.

03

Which brands do Ortlieb fans like most?

Ortlieb fans show strongest brand affinity for Backpack (4.74×), Outdoors (2.67×), and Pandora (3.22×) over the country average.

04

Where do Ortlieb fans live in Germany?

Ortlieb fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~90K), and Baden-Württemberg (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do Ortlieb fans also like?

Beyond Ortlieb itself, the audience over-indexes on Outdoors (2.67×), Pandora (3.22×), Kitchen (1.57×), and House music (1.58×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Outdoor audiences in Germany

See Ortlieb audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Ortlieb. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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