Rascasse Audience Intelligence

Pasing Arcaden Audience in Germany

A data profile of the people who buy, follow and care about Pasing Arcaden in Germany — modelled from more than twelve digital signal sources. Pasing Arcaden has an estimated audience of 1,923,025 people in Germany.

#7among Shopping mall in Germany#217among POI in Germany#130in Shopping

The average Pasing Arcaden fan in Germany is 39.1 years old, more female, and lives primarily in Bayern.

The audience is concentrated in Bayern, Baden-Württemberg, Nordrhein-Westfalen.

Top brand affinities include IKEA, Kitchen, Gina Tricot, with strongest over-indexing on IKEA (1.97× the country average).

Demographically, the Pasing Arcaden audience skews more female with an average age of 39.1, and over-indexes on personality traits such as Indulgence, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Pasing Arcaden fan in Germany is more female, around 39.1 years old, with strong Indulgence tendencies and a notable affinity for IKEA.

Category: Shopping · Type: POI · Subtype: Shopping mall

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Pasing Arcaden profile in Germany.

Audience size
1.9M
in Germany
Gender
61.9%♀
38.1% male
Age
39.1
average years
Country rank
#3495
POI in Germany
Fig. 01

Search interest · 12-month trend

+26%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Pasing Arcaden fans

61.9% are female, 38.1% are male, average age 39.1.

Fig. 02

Gender split

61.9%
Female
38.1%
Male
Demographic split for Pasing Arcaden audience in Germany
MetricValue
Female61.9%
Male38.1%
Average age39.1
Estimated audience size1,923,025
Fig. 03

Age distribution

Ø 39.1
average years
Age distribution of the Pasing Arcaden audience in Germany
Age bracketShare%
16-1917%
20-2922%
30-3922%
40-4922%
50+17%
Fig. 04

Worldwide distribution

98.1%

of the worldwide Pasing Arcaden audience comes from Germany.

Worldwide audience distribution share by country for Pasing Arcaden
CountryShare
Germany98.1%
Austria0.3%
China0.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Pasing Arcaden audience in Germany is strongest.

Fig. 05

Top regions by affinity

Pasing Arcaden fans by region: top regions in Germany
#RegionReachAffinity×
01Bayern~1.5M14.68×
02Bremen~10K0.75×
03Saarland~10K0.64×
04Mecklenburg-Vorpommern~20K0.60×
05Sachsen-Anhalt~30K0.56×
06Thüringen~20K0.47×
07Brandenburg~20K0.45×
08Schleswig-Holstein~30K0.40×
09Hamburg~10K0.33×
10Hessen~40K0.31×
11Rheinland-Pfalz~30K0.31×
12Sachsen~30K0.29×
13Baden-Württemberg~60K0.25×
14Berlin~20K0.25×
15Niedersachsen~40K0.22×
16Nordrhein-Westfalen~60K0.15×
Fig. 06

Affinity by region

Affinity by region — Pasing Arcaden, Germany
0.15×1.00×14.68×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Pasing Arcaden audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Pasing Arcaden audience
#·InterestCategoryAffinity×
01Gina TricotFashion & Accessoires3.96×
02Max MaraFashion & Accessoires3.50×
03LacosteFashion & Accessoires3.17×
04MangoShopping3.09×
05PandoraFashion & Accessoires2.90×
06Expensive TasteBusiness & Career2.48×
07Ralph LaurenFashion & Accessoires2.47×
08Tommy HilfigerFashion & Accessoires2.33×
09LeatherFashion & Accessoires2.15×
10IKEAHome & Garden1.97×
11KitchenHome & Garden1.97×
12LodgingTravel & Leisure1.97×
13VolunteeringPolitics & Society1.90×
14BreuningerFashion & Accessoires1.86×
15RTL TelevisionMovies & TV1.76×
16C&AShopping1.69×
17VacationsTravel & Leisure1.67×
18TK MaxxShopping1.66×
19HermèsFashion & Accessoires1.65×
20NatureHome & Garden1.58×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Pasing Arcaden audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Pasing Arcaden audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.47×
Design AffinityPREMIUM1.46×
Quality AwarenessPREMIUM1.32×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Pasing Arcaden audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.93×
Sports ActivityPOWER0.94×
Social Media UsageJOY0.96×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Pasing Arcaden have in Germany?

Pasing Arcaden has an estimated audience of 1,923,025 people in Germany, concentrated in Bayern and Baden-Württemberg.

02

What is the gender split and age of Pasing Arcaden fans?

61.9% of Pasing Arcaden fans are female, 38.1% are male, with an average age of 39.1 years.

03

Which brands do Pasing Arcaden fans like most?

Pasing Arcaden fans show strongest brand affinity for IKEA (1.97×), Kitchen (1.97×), and Gina Tricot (3.96×) over the country average.

04

Where do Pasing Arcaden fans live in Germany?

Pasing Arcaden fans in Germany are most concentrated in Bayern (reach ~1.5M), Baden-Württemberg (reach ~60K), and Nordrhein-Westfalen (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Pasing Arcaden fans also like?

Beyond Pasing Arcaden itself, the audience over-indexes on Kitchen (1.97×), Gina Tricot (3.96×), Nature (1.58×), and Mango (3.09×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Pasing Arcaden audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Pasing Arcaden. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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