Rascasse Audience Intelligence

Personal shopper Audience in Germany

A data profile of the people who buy, follow and care about Personal shopper in Germany — modelled from more than twelve digital signal sources. Personal shopper has an estimated audience of 347,722 people in Germany.

#226among Touchpoint in Germany#735in Fashion & Accessoires

The average Personal shopper fan in Germany is 34.7 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Maison Margiela, Issey Miyake, paul smith, with strongest over-indexing on Maison Margiela (14.37× the country average).

Demographically, the Personal shopper audience skews more female with an average age of 34.7, and over-indexes on personality traits such as Design Affinity, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Personal shopper fan in Germany is more female, around 34.7 years old, with strong Design Affinity tendencies and a notable affinity for Maison Margiela.

Category: Fashion & Accessoires · Type: Touchpoint

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Personal shopper profile in Germany.

Audience size
348K
in Germany
Gender
64.7%♀
35.3% male
Age
34.7
average years
Country rank
#15597
Touchpoint in Germany
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Personal shopper fans

64.7% are female, 35.3% are male, average age 34.7.

Fig. 02

Gender split

64.7%
Female
35.3%
Male
Demographic split for Personal shopper audience in Germany
MetricValue
Female64.7%
Male35.3%
Average age34.7
Estimated audience size347,722
Fig. 03

Age distribution

Ø 34.7
average years
Age distribution of the Personal shopper audience in Germany
Age bracketShare%
16-1930%
20-2920%
30-3922%
40-4919%
50+9%
Fig. 04

Worldwide distribution

1.9%

of the worldwide Personal shopper audience comes from Germany.

Worldwide audience distribution share by country for Personal shopper
CountryShare
United States10.1%
Italy6.4%
United Kingdom5.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Personal shopper audience in Germany is strongest.

Fig. 05

Top regions by affinity

Personal shopper fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~30K1.64×
02Hessen~30K1.17×
03Hamburg~9K1.12×
04Bayern~60K1.10×
05Nordrhein-Westfalen~80K1.06×
06Baden-Württemberg~50K1.05×
07Bremen~3K0.98×
08Rheinland-Pfalz~20K0.95×
09Brandenburg~10K0.95×
10Thüringen~8K0.95×
11Mecklenburg-Vorpommern~6K0.94×
12Sachsen~20K0.93×
13Saarland~4K0.93×
14Schleswig-Holstein~10K0.92×
15Niedersachsen~30K0.91×
16Sachsen-Anhalt~8K0.86×
Fig. 06

Affinity by region

Affinity by region — Personal shopper, Germany
0.86×1.00×1.64×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Personal shopper audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Personal shopper audience
#·InterestCategoryAffinity×
01Ann DemeulemeesterFashion & Accessoires40.09×
02Issey MiyakeFashion & Accessoires20.00×
03Dries van NotenFashion & Accessoires20.00×
04paul smithFashion & Accessoires19.12×
05Maison MargielaFashion & Accessoires14.37×
06Squash (sport)Sports13.05×
07Golden GooseFashion & Accessoires10.10×
08Mytheresa.comShopping10.05×
09Kitchen knifeHome & Garden9.87×
10Tory BurchFashion & Accessoires8.11×
11Day spaBeauty & Wellness5.03×
12PillowHome & Garden4.71×
13HugendubelShopping4.70×
14Polo Ralph LaurenFashion & Accessoires4.62×
15KitchenHome & Garden4.15×
16Crime fictionLiterature4.04×
17Tour de FranceSports3.89×
18ZaraShopping3.06×
19LivemusicMusic & Radio2.76×
20HermèsFashion & Accessoires2.31×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Personal shopper audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Personal shopper audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM2.57×
Career OrientationPOWER2.37×
Quality AwarenessPREMIUM1.95×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Personal shopper audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.82×
Family OrientationCONSERVATISM0.83×
Need for SecurityCONSERVATISM0.85×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Personal shopper have in Germany?

Personal shopper has an estimated audience of 347,722 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Personal shopper fans?

64.7% of Personal shopper fans are female, 35.3% are male, with an average age of 34.7 years.

03

Which brands do Personal shopper fans like most?

Personal shopper fans show strongest brand affinity for Maison Margiela (14.37×), Issey Miyake (20×), and paul smith (19.12×) over the country average.

04

Where do Personal shopper fans live in Germany?

Personal shopper fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~80K), Bayern (reach ~60K), and Baden-Württemberg (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Personal shopper fans also like?

Beyond Personal shopper itself, the audience over-indexes on Issey Miyake (20×), paul smith (19.12×), Kitchen (4.15×), and Hugendubel (4.7×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Fashion & Accessoires audiences in Germany

See Personal shopper audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Personal shopper. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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