Personal shopper Audience in Germany
Personal shopper has an estimated audience of 347,722 people in Germany. 64.7% are female, 35.3% are male, average age 34.7. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Dog breed, Artistic inspiration, Progressive rock, Rossmann, Women's empowerment.
The average Personal shopper fan in Germany is 34.7 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Dog breed, Artistic inspiration, Progressive rock, with strongest over-indexing on Dog breed (4.18× the country average). Demographically, the Personal shopper audience skews more female with an average age of 34.7, and over-indexes on personality traits such as Design Affinity, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Touchpoint
Demographics of Personal shopper fans
| Metric | Value |
|---|---|
| Female | 64.7% |
| Male | 35.3% |
| Average age | 34.7 |
| Estimated audience size | 347,722 |
Audience persona
The typical Personal shopper fan in Germany is more female, around 34.7 years old, with strong Design Affinity tendencies and a notable affinity for Dog breed.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 84,038 | 1.1× |
| Bayern | 64,359 | 1.15× |
| Baden-Württemberg | 51,942 | 1.09× |
| Hessen | 32,201 | 1.22× |
| Niedersachsen | 31,074 | 0.92× |
| Berlin | 28,118 | 1.81× |
| Rheinland-Pfalz | 15,834 | 0.91× |
| Sachsen | 15,200 | 0.89× |
| Schleswig-Holstein | 10,849 | 0.87× |
| Hamburg | 9,384 | 1.19× |
| Brandenburg | 9,104 | 0.84× |
| Thüringen | 8,136 | 0.92× |
| Sachsen-Anhalt | 5,979 | 0.66× |
| Mecklenburg-Vorpommern | 5,728 | 0.86× |
| Saarland | 3,081 | 0.72× |
| Bremen | 2,474 | 0.83× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Dog breed | 4.18× | Pets & Animals |
| Artistic inspiration | 2.75× | Arts & Culture |
| Progressive rock | 3.25× | Music & Radio |
| Rossmann | 1.54× | Shopping |
| Women's empowerment | 6.36× | Politics & Society |
| Natural rubber | 3.09× | Cars & Mobility |
| Sub Zero (Official) | 15.26× | Literature |
| CAC 40 | 1.81× | Business & Career |
| Collectable | 1.91× | Kids & Family |
| Mothercare | 2.16× | Kids & Family |
| McGregor, Iowa | 8.54× | Shopping |
| Commercial mortgage | 2.08× | Business & Career |
| Product design | 1.6× | Business & Career |
| Ipag Business School | 17.09× | Business & Career |
| Nurse education | 2.28× | Kids & Family |
| Škoda Kodiaq | 1.78× | Cars & Mobility |
| Jersey (fabric) | 4.19× | Fashion & Accessoires |
| Cachorro | 2.57× | Pets & Animals |
| Business English | 1.92× | Business & Career |
| Sixx | 2.02× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 2.38 |
| Career Orientation | POWER | 2.06 |
| Quality Awareness | PREMIUM | 1.9 |
| Sustainability | BALANCE | 1.84 |
| Travelling | THRILL | 1.81 |
| Early Adopter Mentality | POWER | 1.73 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 10.1% |
| Italy | 6.4% |
| United Kingdom | 5.6% |
See Personal shopper audiences in other countries
More Fashion & Accessoires audiences in Germany
- Boutiques (11,567,591)
- Parties (11,488,089)
- Beauty salons (11,178,494)
- Shopping malls (11,108,935)
- Supermarket (10,969,874)
Frequently asked questions
How many fans does Personal shopper have in Germany?
Personal shopper has an estimated audience of 347,722 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Personal shopper fans?
64.7% of Personal shopper fans are female, 35.3% are male, with an average age of 34.7 years.
Which brands do Personal shopper fans like most?
Personal shopper fans show strongest brand affinity for Dog breed (4.18×), Artistic inspiration (2.75×), and Progressive rock (3.25×) over the country average.
Where do Personal shopper fans live in Germany?
Personal shopper fans in Germany are most concentrated in Nordrhein-Westfalen (reach 84,038), Bayern (reach 64,359), and Baden-Württemberg (reach 51,942). These three regions account for the largest share of the active audience.
What other brands do Personal shopper fans also like?
Beyond Personal shopper itself, the audience over-indexes on Artistic inspiration (2.75×), Progressive rock (3.25×), Rossmann (1.54×), and Women's empowerment (6.36×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Personal shopper. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.