Personal shopper Audience in United States

Personal shopper has an estimated audience of 1,831,761 people in United States. 66.0% are female, 34.0% are male, average age 35.7. Top regions: California, Texas, Florida. Top brand affinities: Finnair, Capital One, Indeed.com, Google Maps, CarGurus.

The average Personal shopper fan in United States is 35.7 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Finnair, Capital One, Indeed.com, with strongest over-indexing on Finnair (675× the country average). Demographically, the Personal shopper audience skews more female with an average age of 35.7, and over-indexes on personality traits such as Design Affinity, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Touchpoint

Demographics of Personal shopper fans

Demographic split for Personal shopper audience in United States
MetricValue
Female66.0%
Male34.0%
Average age35.7
Estimated audience size1,831,761

Audience persona

The typical Personal shopper fan in United States is more female, around 35.7 years old, with strong Design Affinity tendencies and a notable affinity for Finnair.

Top regions in United States

Top regions ranked by reach for Personal shopper in United States
RegionReachAffinity
California246,2721.22×
Texas208,8881.33×
Florida170,9631.38×
New York142,0151.39×
Illinois69,0691.13×
Georgia66,1591.17×
Pennsylvania66,0711.07×
North Carolina64,1591.16×
Ohio60,4821.07×
New Jersey55,9891.2×
Michigan51,2661.07×
Virginia49,6021.11×
Tennessee46,6101.27×
Arizona42,9551.15×
Massachusetts42,2131.17×
Washington40,5581.1×
Maryland33,7441.07×
Indiana32,2450.96×
Oregon31,3031.49×
Colorado29,7671.03×
Minnesota27,7621.06×
Missouri27,1270.92×
South Carolina26,9250.98×
Wisconsin25,6850.93×
Oklahoma25,6801.26×
Alabama21,7940.85×
Connecticut21,4451.17×
Louisiana21,3430.9×
Kentucky21,2900.93×
Nevada18,4571.04×
Utah16,4871.01×
Kansas15,0261.04×
Mississippi12,3600.82×
Arkansas11,7770.78×
Iowa10,6340.7×
New Mexico9,6141.05×
Nebraska8,7100.95×
Washington, District of Columbia8,2171.49×
New Hampshire7,4331.03×
Idaho6,9650.76×
Maine6,1150.93×
Hawaii6,0010.76×
West Virginia5,6200.66×
Rhode Island4,7060.81×
Montana3,3450.66×
Delaware3,2660.65×
Alaska2,6560.68×
Vermont2,5460.79×
North Dakota2,4730.66×
South Dakota2,4130.57×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Personal shopper audience
BrandAffinityCategory
Finnair675×Travel & Leisure
Capital One25.38×Business & Career
Indeed.com18.19×Business & Career
Google Maps15.63×Internet & Social Media
CarGurus14.98×Cars & Mobility
Khan Academy19.73×Business & Career
DeviantArt15.76×Internet & Social Media
Enterprise Rent-A-Car13.48×Cars & Mobility
Circle K13.29×Shopping
Dakota Johnson17.48×Movies & TV
ICloud14.61×Technology & Electronics
Jared Leto19.13×Movies & TV
Cillian Murphy18.2×Movies & TV
Glassdoor21.7×Business & Career
MetLife25.97×Business & Career
Bruce Willis10.22×Movies & TV
Priyanka Chopra20.6×Movies & TV
Billy Bob Thornton12×Movies & TV
Vistaprint17.73×Business & Career
HubSpot19.82×Internet & Social Media

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Personal shopper audience
TraitClusterScore
Design AffinityPREMIUM2.33
Luxury OrientationPREMIUM1.89
DIY MentalityTHRILL1.53
TravellingTHRILL1.53
Healthy LifestyleBALANCE1.41
Early Adopter MentalityPOWER1.41

Worldwide distribution

Worldwide audience distribution share by country for Personal shopper
CountryShare
United States10.1%
Italy6.4%
United Kingdom5.6%

See Personal shopper audiences in other countries

More Fashion & Accessoires audiences in United States

Frequently asked questions

How many fans does Personal shopper have in United States?

Personal shopper has an estimated audience of 1,831,761 people in United States, concentrated in California and Texas.

What is the gender split and age of Personal shopper fans?

66.0% of Personal shopper fans are female, 34.0% are male, with an average age of 35.7 years.

Which brands do Personal shopper fans like most?

Personal shopper fans show strongest brand affinity for Finnair (675×), Capital One (25.38×), and Indeed.com (18.19×) over the country average.

Where do Personal shopper fans live in United States?

Personal shopper fans in United States are most concentrated in California (reach 246,272), Texas (reach 208,888), and Florida (reach 170,963). These three regions account for the largest share of the active audience.

What other brands do Personal shopper fans also like?

Beyond Personal shopper itself, the audience over-indexes on Capital One (25.38×), Indeed.com (18.19×), Google Maps (15.63×), and CarGurus (14.98×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Personal shopper. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.