Rascasse Audience Intelligence

Personal shopper Audience in United States

A data profile of the people who buy, follow and care about Personal shopper in United States — modelled from more than twelve digital signal sources. Personal shopper has an estimated audience of 1,831,761 people in United States.

#225among Touchpoint in United States#674in Fashion & Accessoires

The average Personal shopper fan in United States is 35.7 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Contemporary art gallery, Gambling, Discount stores, with strongest over-indexing on Contemporary art gallery (11.16× the country average).

Demographically, the Personal shopper audience skews more female with an average age of 35.7, and over-indexes on personality traits such as Family Orientation, Price Sensitivity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Personal shopper fan in United States is more female, around 35.7 years old, with strong Family Orientation tendencies and a notable affinity for Contemporary art gallery.

Category: Fashion & Accessoires · Type: Touchpoint

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Personal shopper profile in United States.

Audience size
1.8M
in United States
Gender
66.0%♀
34.0% male
Age
35.7
average years
Country rank
#15257
Touchpoint in United States
Fig. 01

Search interest · 12-month trend

-43%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Personal shopper fans

66.0% are female, 34.0% are male, average age 35.7.

Fig. 02

Gender split

66.0%
Female
34.0%
Male
Demographic split for Personal shopper audience in United States
MetricValue
Female66.0%
Male34.0%
Average age35.7
Estimated audience size1,831,761
Fig. 03

Age distribution

Ø 35.7
average years
Age distribution of the Personal shopper audience in United States
Age bracketShare%
16-1931%
20-2919%
30-3918%
40-4917%
50+15%
Fig. 04

Worldwide distribution

10.1%

of the worldwide Personal shopper audience comes from United States.

Worldwide audience distribution share by country for Personal shopper
CountryShare
United States10.1%
Italy6.4%
United Kingdom5.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Personal shopper audience in United States is strongest.

Fig. 05

Top regions by affinity

Personal shopper fans by region: top regions in United States
#RegionReachAffinity×
01New York~100K1.27×
02Florida~100K1.18×
03Texas~200K1.17×
04Oregon~20K1.13×
05North Carolina~60K1.12×
06California~200K1.11×
07New Jersey~50K1.11×
08Illinois~70K1.09×
09Georgia~60K1.09×
10Oklahoma~20K1.09×
11Connecticut~20K1.09×
12Virginia~50K1.07×
13Maryland~30K1.07×
14Massachusetts~40K1.05×
15South Carolina~30K1.05×
16Louisiana~20K1.05×
17Kansas~20K1.05×
18Arizona~40K1.04×
19Washington~40K1.03×
20Tennessee~40K1.02×
21Colorado~30K1.01×
22Kentucky~20K1.01×
23New Mexico~9K1.01×
24Washington, District of Columbia~6K1.01×
25Nevada~20K1.00×
26Utah~20K1.00×
27Mississippi~20K1.00×
28Arkansas~20K1.00×
29Minnesota~30K0.99×
30Alabama~30K0.99×
31Nebraska~9K0.99×
32Maine~7K0.99×
33Missouri~30K0.98×
34Rhode Island~6K0.98×
35Wisconsin~30K0.97×
36Hawaii~8K0.97×
37North Dakota~4K0.97×
38Pennsylvania~60K0.96×
39Iowa~10K0.96×
40West Virginia~8K0.96×
41New Hampshire~7K0.96×
42South Dakota~4K0.96×
43Alaska~4K0.96×
44Vermont~3K0.96×
45Delaware~5K0.95×
46Michigan~50K0.94×
47Idaho~9K0.93×
48Montana~5K0.93×
49Ohio~50K0.92×
50Indiana~30K0.91×
Fig. 06

Affinity by region

Affinity by region — Personal shopper, United States
0.91×1.00×1.27×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Personal shopper audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Personal shopper audience
#·InterestCategoryAffinity×
01Contemporary art galleryArts & Culture11.16×
02QVCMovies & TV4.07×
03Discount storesShopping3.27×
04GamblingGames3.23×
05First class travelTravel & Leisure2.72×
06Designer clothingFashion & Accessoires2.56×
07FedExBusiness & Career2.55×
08Shopping mallsShopping2.24×
09Mortgage loansBusiness & Career2.22×
10Capital OneBusiness & Career2.21×
11Google DriveTechnology & Electronics1.97×
12PinterestInternet & Social Media1.96×
13The UPS StoreShopping1.90×
14AirbnbTravel & Leisure1.79×
15Organic foodFood & Beverages1.74×
16FragrancesBeauty & Wellness1.72×
17FurnitureHome & Garden1.69×
18IKEAHome & Garden1.67×
19Indeed.comBusiness & Career1.55×
20Hair productsBeauty & Wellness1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Personal shopper audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Personal shopper audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM1.96×
Price SensitivityPREMIUM1.79×
Quality AwarenessPREMIUM1.57×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Personal shopper audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.65×
Early Adopter MentalityPOWER0.74×
TraditionCONSERVATISM0.76×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Personal shopper have in United States?

Personal shopper has an estimated audience of 1,831,761 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Personal shopper fans?

66.0% of Personal shopper fans are female, 34.0% are male, with an average age of 35.7 years.

03

Which brands do Personal shopper fans like most?

Personal shopper fans show strongest brand affinity for Contemporary art gallery (11.16×), Gambling (3.23×), and Discount stores (3.27×) over the country average.

04

Where do Personal shopper fans live in United States?

Personal shopper fans in United States are most concentrated in California (reach ~200K), Texas (reach ~200K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Personal shopper fans also like?

Beyond Personal shopper itself, the audience over-indexes on Gambling (3.23×), Discount stores (3.27×), Pinterest (1.96×), and QVC (4.07×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Fashion & Accessoires audiences in United States

See Personal shopper audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Personal shopper. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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