Personal shopper Audience in United States

Personal shopper logo

Personal shopper has an estimated audience of 1,831,761 people in United States. 66.0% are female, 34.0% are male, average age 35.7. Top regions: California, Texas, Florida. Top brand affinities: Keene, New Hampshire, Governor of Michigan, Bank account, Grinch, Goop.

The average Personal shopper fan in United States is 35.7 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Keene, New Hampshire, Governor of Michigan, Bank account, with strongest over-indexing on Keene, New Hampshire (675× the country average). Demographically, the Personal shopper audience skews more female with an average age of 35.7, and over-indexes on personality traits such as Design Affinity, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Touchpoint

Demographics of Personal shopper fans

Demographic split for Personal shopper audience in United States
MetricValue
Female66.0%
Male34.0%
Average age35.7
Estimated audience size1,831,761

Audience persona

The typical Personal shopper fan in United States is more female, around 35.7 years old, with strong Design Affinity tendencies and a notable affinity for Keene, New Hampshire.

Top regions in United States

Top regions ranked by reach for Personal shopper in United States
RegionReachAffinity
California246,2721.22×
Texas208,8881.33×
Florida170,9631.38×
New York142,0151.39×
Illinois69,0691.13×
Georgia66,1591.17×
Pennsylvania66,0711.07×
North Carolina64,1591.16×
Ohio60,4821.07×
New Jersey55,9891.2×
Michigan51,2661.07×
Virginia49,6021.11×
Tennessee46,6101.27×
Arizona42,9551.15×
Massachusetts42,2131.17×
Washington40,5581.1×
Maryland33,7441.07×
Indiana32,2450.96×
Oregon31,3031.49×
Colorado29,7671.03×
Minnesota27,7621.06×
Missouri27,1270.92×
South Carolina26,9250.98×
Wisconsin25,6850.93×
Oklahoma25,6801.26×
Alabama21,7940.85×
Connecticut21,4451.17×
Louisiana21,3430.9×
Kentucky21,2900.93×
Nevada18,4571.04×
Utah16,4871.01×
Kansas15,0261.04×
Mississippi12,3600.82×
Arkansas11,7770.78×
Iowa10,6340.7×
New Mexico9,6141.05×
Nebraska8,7100.95×
Washington, District of Columbia8,2171.49×
New Hampshire7,4331.03×
Idaho6,9650.76×
Maine6,1150.93×
Hawaii6,0010.76×
West Virginia5,6200.66×
Rhode Island4,7060.81×
Montana3,3450.66×
Delaware3,2660.65×
Alaska2,6560.68×
Vermont2,5460.79×
North Dakota2,4730.66×
South Dakota2,4130.57×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Personal shopper audience
BrandAffinityCategory
Keene, New Hampshire675×Travel & Leisure
Governor of Michigan17.73×Politics & Society
Bank account5.11×Business & Career
Grinch6.99×Movies & TV
Goop9×Internet & Social Media
El Paso County, Colorado19.39×Travel & Leisure
Natural rubber2.86×Cars & Mobility
Wok8.94×Food & Beverages
Hipster13×Politics & Society
Cherish (group)12.67×Music & Radio
Vocal harmony5.21×Music & Radio
Google Home7.2×Technology & Electronics
Grace Slick9.66×Music & Radio
Fairy godmother7.9×Literature
No Escape (1994 film)11.65×Movies & TV
headspace9.6×Health
Preta Gil21.7×Music & Radio
Hibachi8.01×Food & Beverages
TV Fanatic10.74×Movies & TV
Historic site4.03×Arts & Culture

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Personal shopper audience
TraitClusterScore
Design AffinityPREMIUM2.33
Luxury OrientationPREMIUM1.89
DIY MentalityTHRILL1.53
TravellingTHRILL1.53
Healthy LifestyleBALANCE1.41
Early Adopter MentalityPOWER1.41

Worldwide distribution

Worldwide audience distribution share by country for Personal shopper
CountryShare
United States10.1%
Italy6.4%
United Kingdom5.6%

See Personal shopper audiences in other countries

More Fashion & Accessoires audiences in United States

Frequently asked questions

How many fans does Personal shopper have in United States?

Personal shopper has an estimated audience of 1,831,761 people in United States, concentrated in California and Texas.

What is the gender split and age of Personal shopper fans?

66.0% of Personal shopper fans are female, 34.0% are male, with an average age of 35.7 years.

Which brands do Personal shopper fans like most?

Personal shopper fans show strongest brand affinity for Keene, New Hampshire (675×), Governor of Michigan (17.73×), and Bank account (5.11×) over the country average.

Where do Personal shopper fans live in United States?

Personal shopper fans in United States are most concentrated in California (reach 246,272), Texas (reach 208,888), and Florida (reach 170,963). These three regions account for the largest share of the active audience.

What other brands do Personal shopper fans also like?

Beyond Personal shopper itself, the audience over-indexes on Governor of Michigan (17.73×), Bank account (5.11×), Grinch (6.99×), and Goop (9×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Personal shopper. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.