Pride parade Audience in Germany
Pride parade has an estimated audience of 491,672 people in Germany. 56.0% are female, 44.0% are male, average age 30.6. Top brand affinities: JDSU, Combat sport, Stradivarius, Friedrich Gulda, CAC 40.
Top brand affinities include JDSU, Combat sport, Stradivarius, with strongest over-indexing on JDSU (3.98× the country average). Demographically, the Pride parade audience skews more female with an average age of 30.6, and over-indexes on personality traits such as LGBTQ+ Identity, Sustainability.
Category: Politics & Society · Type: Event
Demographics of Pride parade fans
| Metric | Value |
|---|---|
| Female | 56.0% |
| Male | 44.0% |
| Average age | 30.6 |
| Estimated audience size | 491,672 |
Audience persona
The typical Pride parade fan in Germany is more female, around 30.6 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for JDSU.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| JDSU | 3.98× | Business & Career |
| Combat sport | 1.66× | Sports |
| Stradivarius | 1.74× | Shopping |
| Friedrich Gulda | 20.9× | Music & Radio |
| CAC 40 | 1.55× | Business & Career |
| Progressive rock | 1.54× | Music & Radio |
| Inha University | 16.46× | Business & Career |
| Commercial mortgage | 1.84× | Business & Career |
| Bank account | 2.47× | Business & Career |
| Nationality | 2.36× | Politics & Society |
| Cachorro | 2.47× | Pets & Animals |
| Gilbert Burns (fighter) | 9.63× | Sports |
| Kippah | 2.78× | Fashion & Accessoires |
| Italian Riviera | 1.73× | Travel & Leisure |
| Volvo V60 | 2.47× | Cars & Mobility |
| Sixx | 1.59× | Movies & TV |
| Ipekyol | 2.02× | Shopping |
| Glastonbury | 4.52× | Travel & Leisure |
| Indigenous Australian art | 2.86× | Arts & Culture |
| Fatteh | 5.16× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 6.56 |
| Sustainability | BALANCE | 1.67 |
| Pet Ownership | JOY | 1.62 |
| DIY Mentality | THRILL | 1.5 |
| Early Adopter Mentality | POWER | 1.43 |
| Social Media Usage | JOY | 1.42 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 65.9% |
| Germany | 12.6% |
| India | 4.5% |
See Pride parade audiences in other countries
More Politics & Society audiences in Germany
- Bundesliga (23,414,929)
- FIFA World Cup (19,622,305)
- UEFA Champions League (18,624,368)
- 2. Bundesliga (13,064,500)
- Formula One (7,925,251)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Pride parade. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.