Pride parade Audience in Germany
Pride parade has an estimated audience of 491,672 people in Germany. 56.0% are female, 44.0% are male, average age 30.6. Top brand affinities: Love Actually, Dropbox (service), Real property, Small Business Administration, Same-sex marriage.
Top brand affinities include Love Actually, Dropbox (service), Real property, with strongest over-indexing on Love Actually (16.12× the country average). Demographically, the Pride parade audience skews more female with an average age of 30.6, and over-indexes on personality traits such as LGBTQ+ Identity, Sustainability.
Category: Politics & Society · Type: Event
Demographics of Pride parade fans
| Metric | Value |
|---|---|
| Female | 56.0% |
| Male | 44.0% |
| Average age | 30.6 |
| Estimated audience size | 491,672 |
Audience persona
The typical Pride parade fan in Germany is more female, around 30.6 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Love Actually.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Love Actually | 16.12× | Movies & TV |
| Dropbox (service) | 12.79× | Technology & Electronics |
| Real property | 8.33× | Home & Garden |
| Small Business Administration | 16.46× | Business & Career |
| Same-sex marriage | 24.72× | Kids & Family |
| Italo disco | 14.01× | Music & Radio |
| Scotland national football team | 20.9× | Sports |
| Sustainable consumption | 12.78× | Food & Beverages |
| Transgenderism | 12.17× | Politics & Society |
| Livemusic | 3.95× | Music & Radio |
| Telegram | 5.02× | Internet & Social Media |
| Synthpop | 14.93× | Music & Radio |
| Croatia national football team | 13.72× | Sports |
| Open water swimming | 18.06× | Sports |
| Do it yourself (DIY) | 2.53× | Home & Garden |
| Spiegel Online | 2.41× | News |
| Millie Bobby Brown | 4.86× | Movies & TV |
| Bookselling | 4.36× | Literature |
| Home Alone | 15.63× | Movies & TV |
| Batman | 2.74× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 6.56 |
| Sustainability | BALANCE | 1.67 |
| Pet Ownership | JOY | 1.62 |
| DIY Mentality | THRILL | 1.5 |
| Early Adopter Mentality | POWER | 1.43 |
| Social Media Usage | JOY | 1.42 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 65.9% |
| Germany | 12.6% |
| India | 4.5% |
See Pride parade audiences in other countries
More Politics & Society audiences in Germany
- Bundesliga (21,985,904)
- FIFA World Cup (19,622,305)
- UEFA Champions League (18,624,368)
- 2. Bundesliga (13,064,500)
- Formula One (7,925,251)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Pride parade. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.