Pride parade Audience in United States
Pride parade has an estimated audience of 2,580,884 people in United States. 60.0% are female, 40.0% are male, average age 28.2. Top brand affinities: Josh Brolin, Dungeons & Dragons, New York Post, Superman, Do it yourself (DIY).
Top brand affinities include Josh Brolin, Dungeons & Dragons, New York Post, with strongest over-indexing on Josh Brolin (13.93× the country average). Demographically, the Pride parade audience skews more female with an average age of 28.2, and over-indexes on personality traits such as LGBTQ+ Identity, Mindfulness.
Category: Politics & Society · Type: Event
Demographics of Pride parade fans
| Metric | Value |
|---|---|
| Female | 60.0% |
| Male | 40.0% |
| Average age | 28.2 |
| Estimated audience size | 2,580,884 |
Audience persona
The typical Pride parade fan in United States is more female, around 28.2 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Josh Brolin.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Josh Brolin | 13.93× | Movies & TV |
| Dungeons & Dragons | 10× | Games |
| New York Post | 5.4× | News |
| Superman | 2.08× | Movies & TV |
| Do it yourself (DIY) | 2.51× | Home & Garden |
| Harry Potter | 2.51× | Movies & TV |
| Rick and Morty | 5× | Movies & TV |
| Harry Styles | 7.44× | Music & Radio |
| Millie Bobby Brown | 4.45× | Movies & TV |
| Toyota Supra | 8.97× | Cars & Mobility |
| Skin care | 2.46× | Beauty & Wellness |
| Streetwear | 2.85× | Fashion & Accessoires |
| Natural skin care | 3.41× | Beauty & Wellness |
| Indeed.com | 2.21× | Business & Career |
| New York Knicks | 4.26× | Sports |
| Taylor Swift | 2.38× | Music & Radio |
| Spotify | 1.65× | Internet & Social Media |
| Art exhibition | 3.45× | Arts & Culture |
| Cyberpunk 2077 | 9.45× | Games |
| Miyamoto Musashi | 16.8× | Politics & Society |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 4.53 |
| Mindfulness | BALANCE | 1.71 |
| Sustainability | BALANCE | 1.65 |
| Community Orientation | OPEN | 1.59 |
| Early Adopter Mentality | POWER | 1.56 |
| Pet Ownership | JOY | 1.47 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 65.9% |
| Germany | 12.6% |
| India | 4.5% |
See Pride parade audiences in other countries
More Politics & Society audiences in United States
- NFL (119,706,874)
- NBA (91,514,318)
- MLB (63,450,411)
- FIFA World Cup (61,294,206)
- Ultimate Fighting Championship (40,015,324)
How to read this data
Audience size is the estimated number of people in United States who actively search for Pride parade. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.