Pride parade Audience in United States
Pride parade has an estimated audience of 2,580,884 people in United States. 60.0% are female, 40.0% are male, average age 28.2. Top brand affinities: Jezebel (film), UK garage, Combat sport, Product design, Bank account.
Top brand affinities include Jezebel (film), UK garage, Combat sport, with strongest over-indexing on Jezebel (film) (13.93× the country average). Demographically, the Pride parade audience skews more female with an average age of 28.2, and over-indexes on personality traits such as LGBTQ+ Identity, Mindfulness.
Category: Politics & Society · Type: Event
Demographics of Pride parade fans
| Metric | Value |
|---|---|
| Female | 60.0% |
| Male | 40.0% |
| Average age | 28.2 |
| Estimated audience size | 2,580,884 |
Audience persona
The typical Pride parade fan in United States is more female, around 28.2 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Jezebel (film).
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Jezebel (film) | 13.93× | Movies & TV |
| UK garage | 10.91× | Music & Radio |
| Combat sport | 2.74× | Sports |
| Product design | 3.16× | Business & Career |
| Bank account | 3.71× | Business & Career |
| Dog breed | 1.62× | Pets & Animals |
| Isometric exercise | 10.88× | Sports |
| Natural rubber | 2.48× | Cars & Mobility |
| Collectable | 1.54× | Kids & Family |
| Joshua Jackson | 4.15× | Movies & TV |
| Stamp collecting | 4.32× | Home & Garden |
| Staycation | 2.82× | Home & Garden |
| Tierra Cali | 6.02× | Travel & Leisure |
| Pro-Ject | 3.22× | Music & Radio |
| Hamden, Connecticut | 14.35× | Travel & Leisure |
| Emilio Estefan | 10× | Music & Radio |
| JDSU | 2.01× | Business & Career |
| Monmouth County, New Jersey | 6.22× | Travel & Leisure |
| Electrolyte | 2.86× | Health |
| Nuts (film) | 3.5× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 4.53 |
| Mindfulness | BALANCE | 1.71 |
| Sustainability | BALANCE | 1.65 |
| Community Orientation | OPEN | 1.59 |
| Early Adopter Mentality | POWER | 1.56 |
| Pet Ownership | JOY | 1.47 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 65.9% |
| Germany | 12.6% |
| India | 4.5% |
See Pride parade audiences in other countries
More Politics & Society audiences in United States
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- MLB (63,450,411)
- FIFA World Cup (61,294,206)
- Ultimate Fighting Championship (40,015,324)
How to read this data
Audience size is the estimated number of people in United States who actively search for Pride parade. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.