Rasti-Land Audience in Germany
Rasti-Land has an estimated audience of 1,181,890 people in Germany. 52.7% are female, 47.3% are male, average age 40.2. Top regions: Niedersachsen, Nordrhein-Westfalen, Hessen. Top brand affinities: Rossmann, Home Office, Gil Ofarim, Stradivarius, Saving.
The average Rasti-Land fan in Germany is 40.2 years old, balanced, and lives primarily in Niedersachsen. The audience is concentrated in Niedersachsen, Nordrhein-Westfalen, Hessen. Top brand affinities include Rossmann, Home Office, Gil Ofarim, with strongest over-indexing on Rossmann (1.57× the country average). Demographically, the Rasti-Land audience skews balanced with an average age of 40.2, and over-indexes on personality traits such as Pet Ownership, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: Theme park
Demographics of Rasti-Land fans
| Metric | Value |
|---|---|
| Female | 52.7% |
| Male | 47.3% |
| Average age | 40.2 |
| Estimated audience size | 1,181,890 |
Audience persona
The typical Rasti-Land fan in Germany is balanced, around 40.2 years old, with strong Pet Ownership tendencies and a notable affinity for Rossmann.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Niedersachsen | 886,418 | 9.28× |
| Nordrhein-Westfalen | 183,406 | 0.71× |
| Hessen | 43,109 | 0.48× |
| Sachsen-Anhalt | 40,593 | 1.33× |
| Hamburg | 27,504 | 1.03× |
| Thüringen | 21,620 | 0.72× |
| Bayern | 19,598 | 0.1× |
| Schleswig-Holstein | 18,436 | 0.43× |
| Baden-Württemberg | 15,909 | 0.1× |
| Sachsen | 11,783 | 0.2× |
| Brandenburg | 9,919 | 0.27× |
| Berlin | 9,707 | 0.18× |
| Rheinland-Pfalz | 8,257 | 0.14× |
| Bremen | 6,551 | 0.65× |
| Mecklenburg-Vorpommern | 5,644 | 0.25× |
| Saarland | 1,846 | 0.13× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Rossmann | 1.57× | Shopping |
| Home Office | 1.51× | Business & Career |
| Gil Ofarim | 1.52× | Music & Radio |
| Stradivarius | 1.82× | Shopping |
| Saving | 1.51× | Business & Career |
| Time (magazine) | 1.55× | News |
| Škoda Kodiaq | 1.51× | Cars & Mobility |
| Home Delivery | 1.97× | Food & Beverages |
| KLIX (AM) | 1.66× | Music & Radio |
| Esra Erol | 3.49× | Movies & TV |
| Google Analytics | 1.57× | Internet & Social Media |
| Corfu (regional unit) | 1.84× | Travel & Leisure |
| Emperor Entertainment Group | 2.03× | Business & Career |
| Alaska | 1.92× | Travel & Leisure |
| Buddy – The Buddy Holly Story | 2.15× | Music & Radio |
| Volvo V60 | 2.05× | Cars & Mobility |
| Keeper (password manager) | 1.85× | Technology & Electronics |
| Hatten | 2.28× | Travel & Leisure |
| New Era (Namibia) | 1.77× | News |
| Sailor | 1.95× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Pet Ownership | JOY | 1.21 |
| DIY Mentality | THRILL | 1.21 |
| Patriotism | CONSERVATISM | 1.16 |
| Convenience Orientation | PREMIUM | 1.16 |
| Design Affinity | PREMIUM | 1.13 |
| Family Orientation | CONSERVATISM | 1.12 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 98.4% |
| Netherlands | 0.2% |
| Switzerland | 0.2% |
See Rasti-Land audiences in other countries
More Theme park audiences in Germany
- Disneyland (4,166,597)
- Walt Disney World (3,831,555)
- Serengeti Park (3,510,016)
- Rulantica (3,282,946)
- Hackescher Markt (3,030,000)
Frequently asked questions
How many fans does Rasti-Land have in Germany?
Rasti-Land has an estimated audience of 1,181,890 people in Germany, concentrated in Niedersachsen and Nordrhein-Westfalen.
What is the gender split and age of Rasti-Land fans?
52.7% of Rasti-Land fans are female, 47.3% are male, with an average age of 40.2 years.
Which brands do Rasti-Land fans like most?
Rasti-Land fans show strongest brand affinity for Rossmann (1.57×), Home Office (1.51×), and Gil Ofarim (1.52×) over the country average.
Where do Rasti-Land fans live in Germany?
Rasti-Land fans in Germany are most concentrated in Niedersachsen (reach 886,418), Nordrhein-Westfalen (reach 183,406), and Hessen (reach 43,109). These three regions account for the largest share of the active audience.
What other brands do Rasti-Land fans also like?
Beyond Rasti-Land itself, the audience over-indexes on Home Office (1.51×), Gil Ofarim (1.52×), Stradivarius (1.82×), and Saving (1.51×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Rasti-Land. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.