Renault Mégane Audience in Germany
Renault Mégane has an estimated audience of 499,258 people in Germany. 29.7% are female, 70.3% are male, average age 41.5. Top regions: Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities: Dacia Sandero, Renault Clio, Renault Twingo, Ford Focus, Renault Kangoo.
The average Renault Mégane fan in Germany is 41.5 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities include Dacia Sandero, Renault Clio, Renault Twingo, with strongest over-indexing on Dacia Sandero (21.57× the country average). Demographically, the Renault Mégane audience skews more male with an average age of 41.5, and over-indexes on personality traits such as Family Orientation, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Car Model · Subtype: Car type
Demographics of Renault Mégane fans
| Metric | Value |
|---|---|
| Female | 29.7% |
| Male | 70.3% |
| Average age | 41.5 |
| Estimated audience size | 499,258 |
Audience persona
The typical Renault Mégane fan in Germany is more male, around 41.5 years old, with strong Family Orientation tendencies and a notable affinity for Dacia Sandero.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 109,792 | 1.01× |
| Baden-Württemberg | 61,674 | 0.91× |
| Bayern | 58,830 | 0.73× |
| Niedersachsen | 49,978 | 1.03× |
| Hessen | 34,567 | 0.91× |
| Rheinland-Pfalz | 25,986 | 1.04× |
| Brandenburg | 22,906 | 1.48× |
| Berlin | 20,379 | 0.91× |
| Sachsen | 18,333 | 0.75× |
| Sachsen-Anhalt | 17,129 | 1.32× |
| Schleswig-Holstein | 15,238 | 0.85× |
| Thüringen | 14,865 | 1.17× |
| Mecklenburg-Vorpommern | 9,900 | 1.04× |
| Hamburg | 8,444 | 0.75× |
| Saarland | 5,990 | 0.98× |
| Bremen | 4,829 | 1.13× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Dacia Sandero | 21.57× | Cars & Mobility |
| Renault Clio | 22.35× | Cars & Mobility |
| Renault Twingo | 21.08× | Cars & Mobility |
| Ford Focus | 14.98× | Cars & Mobility |
| Renault Kangoo | 22.94× | Cars & Mobility |
| Peugeot 208 | 17.14× | Cars & Mobility |
| Renault Captur | 16.69× | Cars & Mobility |
| Renault Trafic | 21.44× | Cars & Mobility |
| Peugeot 308 | 19.97× | Cars & Mobility |
| Peugeot 3008 | 15.58× | Cars & Mobility |
| Citroën C3 | 16.02× | Cars & Mobility |
| Peugeot 2008 | 17.11× | Cars & Mobility |
| Citroën C4 | 19.13× | Cars & Mobility |
| Kia Sorento | 15.36× | Cars & Mobility |
| Renault Kadjar | 24.4× | Cars & Mobility |
| Škoda Auto | 4.38× | Cars & Mobility |
| AutoScout24 | 3.47× | Cars & Mobility |
| Ford Fiesta | 12.28× | Cars & Mobility |
| Dacia Jogger | 10.26× | Cars & Mobility |
| Subcompact car | 11.78× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Family Orientation | CONSERVATISM | 2.07 |
| Early Adopter Mentality | POWER | 1.62 |
| Luxury Orientation | PREMIUM | 1.6 |
| Need for Security | CONSERVATISM | 1.55 |
| DIY Mentality | THRILL | 1.45 |
| Sustainability | BALANCE | 1.38 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 8.7% |
| Spain | 8.0% |
| Italy | 7.9% |
See Renault Mégane audiences in other countries
More Car type audiences in Germany
- SUVs (10,724,718)
- RVs (10,510,586)
- Used car (9,687,214)
- Electric car (9,135,585)
- Electric vehicle (6,004,034)
Frequently asked questions
How many fans does Renault Mégane have in Germany?
Renault Mégane has an estimated audience of 499,258 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.
What is the gender split and age of Renault Mégane fans?
29.7% of Renault Mégane fans are female, 70.3% are male, with an average age of 41.5 years.
Which brands do Renault Mégane fans like most?
Renault Mégane fans show strongest brand affinity for Dacia Sandero (21.57×), Renault Clio (22.35×), and Renault Twingo (21.08×) over the country average.
Where do Renault Mégane fans live in Germany?
Renault Mégane fans in Germany are most concentrated in Nordrhein-Westfalen (reach 109,792), Baden-Württemberg (reach 61,674), and Bayern (reach 58,830). These three regions account for the largest share of the active audience.
What other brands do Renault Mégane fans also like?
Beyond Renault Mégane itself, the audience over-indexes on Renault Clio (22.35×), Renault Twingo (21.08×), Ford Focus (14.98×), and Renault Kangoo (22.94×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Renault Mégane. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.