Rascasse Audience Intelligence

Schwalbe (tire manufacturer) Target Market in Germany

A data profile of the people who buy, follow and care about Schwalbe (tire manufacturer) in Germany — modelled from more than twelve digital signal sources. Schwalbe (tire manufacturer) has an estimated audience of 630,555 people in Germany.

#12among Bicycle in Germany#1268among Brand in Germany#445in Cars & Mobility

The average Schwalbe (tire manufacturer) fan in Germany is 39.8 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Shimano, Tour de France, Electric bicycle, with strongest over-indexing on Shimano (15.35× the country average).

Demographically, the Schwalbe (tire manufacturer) audience skews more male with an average age of 39.8, and over-indexes on personality traits such as Quality Awareness, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Schwalbe (tire manufacturer) fan in Germany is more male, around 39.8 years old, with strong Quality Awareness tendencies and a notable affinity for Shimano.

Category: Cars & Mobility · Type: Brand · Subtype: Bicycle

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Schwalbe (tire manufacturer) profile in Germany.

Audience size
631K
in Germany
Gender
5.1%♀
94.9% male
Age
39.8
average years
Country rank
#9704
Brand in Germany
Fig. 01

Search interest · 12-month trend

+12%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Schwalbe (tire manufacturer)

5.1% are female, 94.9% are male, average age 39.8.

Fig. 02

Gender split

5.1%
Female
94.9%
Male
Demographic split for Schwalbe (tire manufacturer) audience in Germany
MetricValue
Female5.1%
Male94.9%
Average age39.8
Estimated audience size630,555
Fig. 03

Age distribution

Ø 39.8
average years
Age distribution of the Schwalbe (tire manufacturer) audience in Germany
Age bracketShare%
16-199%
20-2922%
30-3933%
40-4926%
50+11%
Fig. 04

Worldwide distribution

61.9%

of the worldwide Schwalbe (tire manufacturer) audience comes from Germany.

Worldwide audience distribution share by country for Schwalbe (tire manufacturer)
CountryShare
Germany61.9%
Italy8.3%
United Kingdom5.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Schwalbe (tire manufacturer) audience in Germany is strongest.

Fig. 05

Top regions by affinity

Schwalbe (tire manufacturer) customers by region in Germany
#RegionReachAffinity×
01Mecklenburg-Vorpommern~20K1.40×
02Sachsen~40K1.24×
03Thüringen~20K1.16×
04Brandenburg~20K1.15×
05Sachsen-Anhalt~20K1.13×
06Niedersachsen~60K1.02×
07Schleswig-Holstein~20K1.00×
08Hamburg~10K0.99×
09Bayern~90K0.96×
10Baden-Württemberg~80K0.96×
11Berlin~20K0.93×
12Nordrhein-Westfalen~100K0.90×
13Hessen~40K0.89×
14Rheinland-Pfalz~30K0.87×
15Saarland~5K0.73×
16Bremen~4K0.72×
Fig. 06

Affinity by region

Affinity by region — Schwalbe (tire manufacturer), Germany
0.72×1.00×1.40×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Schwalbe (tire manufacturer) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Schwalbe (tire manufacturer) audience
#·InterestCategoryAffinity×
01ShimanoCars & Mobility15.35×
02Chicago MarathonSports13.12×
03MopedCars & Mobility10.77×
04Infineon TechnologiesTechnology & Electronics10.74×
05stravaSports9.94×
06Stanley CupSports7.06×
07Tour de FranceSports6.95×
08Ice Hockey World ChampionshipsSports6.85×
09Electric bicycleCars & Mobility6.31×
10Bicycle wheelCars & Mobility6.17×
11Electric motorcycles and scootersCars & Mobility5.78×
12SRAM CorporationCars & Mobility5.05×
13Sustainable transportCars & Mobility4.18×
14Max VerstappenSports3.76×
15Michael SchumacherSports3.23×
16CarcareCars & Mobility3.09×
17Motorcycle accessoriesCars & Mobility3.05×
18Solar energyHome & Garden2.77×
19Bicycle touringSports2.58×
20SportschauSports1.68×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Schwalbe (tire manufacturer) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Schwalbe (tire manufacturer) audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM1.58×
PatriotismCONSERVATISM1.50×
Risk AppetiteTHRILL1.47×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Schwalbe (tire manufacturer) audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.63×
Price SensitivityPREMIUM0.75×
Design AffinityPREMIUM0.82×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Schwalbe (tire manufacturer)'s target market in Germany?

Schwalbe (tire manufacturer)'s target market in Germany covers an estimated 630,555 people, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Schwalbe (tire manufacturer) customers?

5.1% of the Schwalbe (tire manufacturer) audience are female, 94.9% are male, with an average age of 39.8 years.

03

Which brands do Schwalbe (tire manufacturer) fans like most?

Schwalbe (tire manufacturer) fans show strongest brand affinity for Shimano (15.35×), Tour de France (6.95×), and Electric bicycle (6.31×) over the country average.

04

Where do Schwalbe (tire manufacturer) fans live in Germany?

Schwalbe (tire manufacturer) fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~90K), and Baden-Württemberg (reach ~80K). These three regions account for the largest share of the active audience.

05

What other brands do Schwalbe (tire manufacturer) fans also like?

Beyond Schwalbe (tire manufacturer) itself, the audience over-indexes on Tour de France (6.95×), Electric bicycle (6.31×), Electric motorcycles and scooters (5.78×), and Moped (10.77×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Bicycle audiences in Germany

See Schwalbe (tire manufacturer) audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Schwalbe (tire manufacturer). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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