Schwalbe (tire manufacturer) Audience in Germany
Schwalbe (tire manufacturer) has an estimated audience of 595,734 people in Germany. 5.1% are female, 94.9% are male, average age 39.8. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Progressive rock, Alaska, Google Analytics, Sailor, MK.
The average Schwalbe (tire manufacturer) fan in Germany is 39.8 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Progressive rock, Alaska, Google Analytics, with strongest over-indexing on Progressive rock (4.39× the country average). Demographically, the Schwalbe (tire manufacturer) audience skews more male with an average age of 39.8, and over-indexes on personality traits such as Sustainability, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Brand · Subtype: Bicycle
Demographics of Schwalbe (tire manufacturer) fans
| Metric | Value |
|---|---|
| Female | 5.1% |
| Male | 94.9% |
| Average age | 39.8 |
| Estimated audience size | 595,734 |
Audience persona
The typical Schwalbe (tire manufacturer) fan in Germany is more male, around 39.8 years old, with strong Sustainability tendencies and a notable affinity for Progressive rock.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 118,380 | 0.91× |
| Bayern | 95,937 | 1× |
| Baden-Württemberg | 79,090 | 0.97× |
| Niedersachsen | 60,097 | 1.04× |
| Hessen | 41,388 | 0.91× |
| Sachsen | 36,647 | 1.25× |
| Rheinland-Pfalz | 26,434 | 0.89× |
| Berlin | 25,819 | 0.97× |
| Schleswig-Holstein | 21,415 | 1× |
| Brandenburg | 21,194 | 1.15× |
| Thüringen | 17,069 | 1.12× |
| Sachsen-Anhalt | 16,042 | 1.04× |
| Mecklenburg-Vorpommern | 16,004 | 1.41× |
| Hamburg | 13,397 | 1× |
| Saarland | 4,881 | 0.67× |
| Bremen | 3,445 | 0.68× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Progressive rock | 4.39× | Music & Radio |
| Alaska | 8.87× | Travel & Leisure |
| Google Analytics | 4.87× | Internet & Social Media |
| Sailor | 9.1× | Travel & Leisure |
| MK | 5.13× | Music & Radio |
| Jura Mountains | 10.05× | Travel & Leisure |
| Tuscany | 6.7× | Travel & Leisure |
| A Streetcar Named Desire (1951 film) | 17.11× | Movies & TV |
| Minnesota | 6.61× | Travel & Leisure |
| Cuba Gooding Jr. | 6.49× | Movies & TV |
| Urban Outfitters | 1.69× | Shopping |
| Building insulation | 4.39× | Home & Garden |
| Las Terrenas | 15.65× | Travel & Leisure |
| Food quality | 8.4× | Food & Beverages |
| Natural rubber | 1.78× | Cars & Mobility |
| Buddy – The Buddy Holly Story | 3.73× | Music & Radio |
| Gumbal | 4.39× | Cars & Mobility |
| Nebraska | 7.08× | Travel & Leisure |
| Metamorphoses | 2.42× | Literature |
| N1 road (South Africa) | 4.65× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 1.63 |
| Sports Activity | POWER | 1.49 |
| Patriotism | CONSERVATISM | 1.35 |
| DIY Mentality | THRILL | 1.29 |
| Luxury Orientation | PREMIUM | 1.21 |
| Urban Lifestyle | OPEN | 1.19 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 61.1% |
| Italy | 8.5% |
| United Kingdom | 5.8% |
See Schwalbe (tire manufacturer) audiences in other countries
- Schwalbe (tire manufacturer) — United States
- Schwalbe (tire manufacturer) — United Kingdom
- Schwalbe (tire manufacturer) — France
- Schwalbe (tire manufacturer) — Italy
- Schwalbe (tire manufacturer) — Spain
- Schwalbe (tire manufacturer) — Brazil
- Schwalbe (tire manufacturer) — Japan
- Schwalbe (tire manufacturer) — South Korea
- Schwalbe (tire manufacturer) — India
More Bicycle audiences in Germany
- Shimano (2,380,311)
- Trek Bicycle Corporation (2,222,066)
- SRAM Corporation (1,926,613)
- Cervélo (1,468,362)
- Colnago (1,414,304)
Frequently asked questions
How many fans does Schwalbe (tire manufacturer) have in Germany?
Schwalbe (tire manufacturer) has an estimated audience of 595,734 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Schwalbe (tire manufacturer) fans?
5.1% of Schwalbe (tire manufacturer) fans are female, 94.9% are male, with an average age of 39.8 years.
Which brands do Schwalbe (tire manufacturer) fans like most?
Schwalbe (tire manufacturer) fans show strongest brand affinity for Progressive rock (4.39×), Alaska (8.87×), and Google Analytics (4.87×) over the country average.
Where do Schwalbe (tire manufacturer) fans live in Germany?
Schwalbe (tire manufacturer) fans in Germany are most concentrated in Nordrhein-Westfalen (reach 118,380), Bayern (reach 95,937), and Baden-Württemberg (reach 79,090). These three regions account for the largest share of the active audience.
What other brands do Schwalbe (tire manufacturer) fans also like?
Beyond Schwalbe (tire manufacturer) itself, the audience over-indexes on Alaska (8.87×), Google Analytics (4.87×), Sailor (9.1×), and MK (5.13×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Schwalbe (tire manufacturer). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.