Secretary Audience in Germany
A data profile of the people who buy, follow and care about Secretary in Germany — modelled from more than twelve digital signal sources. Secretary has an estimated audience of 440,736 people in Germany.
The average Secretary fan in Germany is 41.5 years old, balanced, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Tagesschau, Markus Lanz, Political science, with strongest over-indexing on Tagesschau (2.23× the country average).
Demographically, the Secretary audience skews balanced with an average age of 41.5, and over-indexes on personality traits such as Spirituality, Career Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Secretary fan in Germany is balanced, around 41.5 years old, with strong Spirituality tendencies and a notable affinity for Tagesschau.
At a glance
The key figures that characterise the Secretary profile in Germany.
Search interest · 12-month trend
Demographics of Secretary fans
50.5% are female, 49.5% are male, average age 41.5.
Gender split
| Metric | Value |
|---|---|
| Female | 50.5% |
| Male | 49.5% |
| Average age | 41.5 |
| Estimated audience size | 440,736 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 16% | |
| 30-39 | 20% | |
| 40-49 | 26% | |
| 50+ | 22% |
Worldwide distribution
of the worldwide Secretary audience comes from Germany.
| Country | Share |
|---|---|
| United States | 17.7% |
| France | 9.7% |
| Taiwan | 6.8% |
Geography
Where the Secretary audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Hamburg | ~10K | 1.17× | |
| 02 | Schleswig-Holstein | ~20K | 1.11× | |
| 03 | Nordrhein-Westfalen | ~100K | 1.09× | |
| 04 | Berlin | ~20K | 1.09× | |
| 05 | Hessen | ~40K | 1.06× | |
| 06 | Bayern | ~70K | 1.05× | |
| 07 | Niedersachsen | ~40K | 1.04× | |
| 08 | Baden-Württemberg | ~60K | 1.02× | |
| 09 | Bremen | ~4K | 1.02× | |
| 10 | Brandenburg | ~10K | 0.99× | |
| 11 | Sachsen | ~20K | 0.96× | |
| 12 | Mecklenburg-Vorpommern | ~8K | 0.96× | |
| 13 | Rheinland-Pfalz | ~20K | 0.95× | |
| 14 | Saarland | ~5K | 0.94× | |
| 15 | Sachsen-Anhalt | ~10K | 0.85× | |
| 16 | Thüringen | ~9K | 0.81× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Secretary audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Second Life | Games | 10.18× | ||
| 02 | Public administration | Business & Career | 6.87× | ||
| 03 | Political science | Business & Career | 4.23× | ||
| 04 | Markus Lanz | Movies & TV | 3.72× | ||
| 05 | Junge Freiheit | News | 3.16× | ||
| 06 | Real property | Home & Garden | 2.79× | ||
| 07 | Efficient energy use | Technology & Electronics | 2.42× | ||
| 08 | Job interview | Business & Career | 2.41× | ||
| 09 | Der Tagesspiegel | News | 2.38× | ||
| 10 | Western Union | Business & Career | 2.29× | ||
| 11 | Volunteering | Politics & Society | 2.25× | ||
| 12 | Tagesschau | Movies & TV | 2.23× | ||
| 13 | Politics | Politics & Society | 2.05× | ||
| 14 | Indeed.com | Business & Career | 2.01× | ||
| 15 | Innovation | Business & Career | 1.83× | ||
| 16 | Commerzbank | Business & Career | 1.82× | ||
| 17 | Postbank | Business & Career | 1.79× | ||
| 18 | Netto Marken-Discount | Shopping | 1.56× | ||
| 19 | CHECK24 | Business & Career | 1.53× | ||
| 20 | Kitchen | Home & Garden | 1.52× |
Personality of the Secretary audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 1.65× | |
| Career Orientation | POWER | 1.64× | |
| Need for Security | CONSERVATISM | 1.62× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sports Activity | POWER | 0.74× | |
| Luxury Orientation | PREMIUM | 0.76× | |
| Pet Ownership | JOY | 0.80× |
Frequently asked questions
How many fans does Secretary have in Germany?
Secretary has an estimated audience of 440,736 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Secretary fans?
50.5% of Secretary fans are female, 49.5% are male, with an average age of 41.5 years.
Which brands do Secretary fans like most?
Secretary fans show strongest brand affinity for Tagesschau (2.23×), Markus Lanz (3.72×), and Political science (4.23×) over the country average.
Where do Secretary fans live in Germany?
Secretary fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~70K), and Baden-Württemberg (reach ~60K). These three regions account for the largest share of the active audience.
What other brands do Secretary fans also like?
Beyond Secretary itself, the audience over-indexes on Markus Lanz (3.72×), Political science (4.23×), Politics (2.05×), and Public administration (6.87×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
More Business & Career audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Secretary. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.