Secretary Audience in Germany
Secretary has an estimated audience of 440,736 people in Germany. 50.5% are female, 49.5% are male, average age 41.5. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Satire, Western Union, German television comedy, Real property, Tagesschau.
The average Secretary fan in Germany is 41.5 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Satire, Western Union, German television comedy, with strongest over-indexing on Satire (8.81× the country average). Demographically, the Secretary audience skews balanced with an average age of 41.5, and over-indexes on personality traits such as Indulgence, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Business & Career · Type: Topic
Demographics of Secretary fans
| Metric | Value |
|---|---|
| Female | 50.5% |
| Male | 49.5% |
| Average age | 41.5 |
| Estimated audience size | 440,736 |
Audience persona
The typical Secretary fan in Germany is balanced, around 41.5 years old, with strong Indulgence tendencies and a notable affinity for Satire.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 109,692 | 1.14× |
| Bayern | 76,909 | 1.09× |
| Baden-Württemberg | 60,733 | 1.01× |
| Niedersachsen | 45,209 | 1.06× |
| Hessen | 33,827 | 1.01× |
| Berlin | 21,975 | 1.12× |
| Rheinland-Pfalz | 20,837 | 0.94× |
| Sachsen | 20,599 | 0.95× |
| Schleswig-Holstein | 17,993 | 1.14× |
| Brandenburg | 13,799 | 1.01× |
| Hamburg | 11,957 | 1.2× |
| Sachsen-Anhalt | 9,075 | 0.79× |
| Thüringen | 8,511 | 0.76× |
| Mecklenburg-Vorpommern | 7,902 | 0.94× |
| Saarland | 4,784 | 0.88× |
| Bremen | 3,654 | 0.97× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Satire | 8.81× | Literature |
| Western Union | 8.19× | Business & Career |
| German television comedy | 8.11× | Movies & TV |
| Real property | 6.48× | Home & Garden |
| Tagesschau | 2.47× | Movies & TV |
| Markus Lanz | 4.44× | Movies & TV |
| Public administration | 10.27× | Business & Career |
| Indeed.com | 3.32× | Business & Career |
| Borussia Dortmund | 1.57× | Sports |
| Allgäu | 6.24× | Travel & Leisure |
| Pets | 1.73× | Pets & Animals |
| Country rap | 5.12× | Music & Radio |
| Julian Assange | 15.23× | Politics & Society |
| Automobiles | 1.72× | Cars & Mobility |
| Headphones | 4.43× | Technology & Electronics |
| Netto Marken-Discount | 1.79× | Shopping |
| Solidarity | 4.17× | Politics & Society |
| University | 2.88× | Business & Career |
| Bauhaus | 1.59× | Shopping |
| Lake Constance | 5.67× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.54 |
| Career Orientation | POWER | 1.41 |
| Need for Security | CONSERVATISM | 1.41 |
| LGBTQ+ Identity | OPEN | 1.37 |
| Pet Ownership | JOY | 1.32 |
| Early Adopter Mentality | POWER | 1.24 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 17.7% |
| France | 9.7% |
| Taiwan | 6.8% |
See Secretary audiences in other countries
More Business & Career audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Secretary have in Germany?
Secretary has an estimated audience of 440,736 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Secretary fans?
50.5% of Secretary fans are female, 49.5% are male, with an average age of 41.5 years.
Which brands do Secretary fans like most?
Secretary fans show strongest brand affinity for Satire (8.81×), Western Union (8.19×), and German television comedy (8.11×) over the country average.
Where do Secretary fans live in Germany?
Secretary fans in Germany are most concentrated in Nordrhein-Westfalen (reach 109,692), Bayern (reach 76,909), and Baden-Württemberg (reach 60,733). These three regions account for the largest share of the active audience.
What other brands do Secretary fans also like?
Beyond Secretary itself, the audience over-indexes on Western Union (8.19×), German television comedy (8.11×), Real property (6.48×), and Tagesschau (2.47×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Secretary. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.