Secretary Audience in Germany
Secretary has an estimated audience of 440,736 people in Germany. 50.5% are female, 49.5% are male, average age 41.5. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Christmas Gift, Unique Gifts, Esra Erol, Birthday Gifts, Solo climbing.
The average Secretary fan in Germany is 41.5 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Christmas Gift, Unique Gifts, Esra Erol, with strongest over-indexing on Christmas Gift (2.71× the country average). Demographically, the Secretary audience skews balanced with an average age of 41.5, and over-indexes on personality traits such as Indulgence, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Business & Career · Type: Topic
Demographics of Secretary fans
| Metric | Value |
|---|---|
| Female | 50.5% |
| Male | 49.5% |
| Average age | 41.5 |
| Estimated audience size | 440,736 |
Audience persona
The typical Secretary fan in Germany is balanced, around 41.5 years old, with strong Indulgence tendencies and a notable affinity for Christmas Gift.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 109,692 | 1.14× |
| Bayern | 76,909 | 1.09× |
| Baden-Württemberg | 60,733 | 1.01× |
| Niedersachsen | 45,209 | 1.06× |
| Hessen | 33,827 | 1.01× |
| Berlin | 21,975 | 1.12× |
| Rheinland-Pfalz | 20,837 | 0.94× |
| Sachsen | 20,599 | 0.95× |
| Schleswig-Holstein | 17,993 | 1.14× |
| Brandenburg | 13,799 | 1.01× |
| Hamburg | 11,957 | 1.2× |
| Sachsen-Anhalt | 9,075 | 0.79× |
| Thüringen | 8,511 | 0.76× |
| Mecklenburg-Vorpommern | 7,902 | 0.94× |
| Saarland | 4,784 | 0.88× |
| Bremen | 3,654 | 0.97× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Christmas Gift | 2.71× | Kids & Family |
| Unique Gifts | 1.7× | Shopping |
| Esra Erol | 6.34× | Movies & TV |
| Birthday Gifts | 1.55× | Kids & Family |
| Solo climbing | 2.18× | Sports |
| Nuts (film) | 2.47× | Movies & TV |
| Parma | 2.99× | Travel & Leisure |
| Justice | 1.97× | Politics & Society |
| Parade's End (TV series) | 11.7× | Movies & TV |
| Samanyolu Haber | 2.17× | Movies & TV |
| Viator | 2.88× | Travel & Leisure |
| Emperor Entertainment Group | 1.7× | Business & Career |
| Fatteh | 4.72× | Food & Beverages |
| Faun (band) | 2× | Music & Radio |
| Wok | 2.34× | Food & Beverages |
| Stockholm School of Economics | 6.05× | Business & Career |
| Brunello Cucinelli | 1.87× | Fashion & Accessoires |
| fatherson | 12.02× | Music & Radio |
| Fat-tailed sheep | 8.19× | Pets & Animals |
| Geothermal heating | 1.84× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.54 |
| Career Orientation | POWER | 1.41 |
| Need for Security | CONSERVATISM | 1.41 |
| LGBTQ+ Identity | OPEN | 1.37 |
| Pet Ownership | JOY | 1.32 |
| Early Adopter Mentality | POWER | 1.24 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 17.7% |
| France | 9.7% |
| Taiwan | 6.8% |
See Secretary audiences in other countries
More Business & Career audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Secretary have in Germany?
Secretary has an estimated audience of 440,736 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Secretary fans?
50.5% of Secretary fans are female, 49.5% are male, with an average age of 41.5 years.
Which brands do Secretary fans like most?
Secretary fans show strongest brand affinity for Christmas Gift (2.71×), Unique Gifts (1.7×), and Esra Erol (6.34×) over the country average.
Where do Secretary fans live in Germany?
Secretary fans in Germany are most concentrated in Nordrhein-Westfalen (reach 109,692), Bayern (reach 76,909), and Baden-Württemberg (reach 60,733). These three regions account for the largest share of the active audience.
What other brands do Secretary fans also like?
Beyond Secretary itself, the audience over-indexes on Unique Gifts (1.7×), Esra Erol (6.34×), Birthday Gifts (1.55×), and Solo climbing (2.18×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Secretary. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.