Rascasse Audience Intelligence

Secretary Audience in United States

A data profile of the people who buy, follow and care about Secretary in United States — modelled from more than twelve digital signal sources. Secretary has an estimated audience of 5,595,910 people in United States.

#3517among Topic in United States#565in Business & Career

The average Secretary fan in United States is 43.8 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Real property, Microwave oven, Hardware store, with strongest over-indexing on Real property (2.45× the country average).

Demographically, the Secretary audience skews more female with an average age of 43.8, and over-indexes on personality traits such as Quality Awareness, DIY Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Secretary fan in United States is more female, around 43.8 years old, with strong Quality Awareness tendencies and a notable affinity for Real property.

Category: Business & Career · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Secretary profile in United States.

Audience size
5.6M
in United States
Gender
64.0%♀
36.0% male
Age
43.8
average years
Country rank
#6061
Topic in United States
Fig. 01

Search interest · 12-month trend

-3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Secretary fans

64.0% are female, 36.0% are male, average age 43.8.

Fig. 02

Gender split

64.0%
Female
36.0%
Male
Demographic split for Secretary audience in United States
MetricValue
Female64.0%
Male36.0%
Average age43.8
Estimated audience size5,595,910
Fig. 03

Age distribution

Ø 43.8
average years
Age distribution of the Secretary audience in United States
Age bracketShare%
16-1911%
20-2914%
30-3919%
40-4928%
50+28%
Fig. 04

Worldwide distribution

17.7%

of the worldwide Secretary audience comes from United States.

Worldwide audience distribution share by country for Secretary
CountryShare
United States17.7%
France9.7%
Taiwan6.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Secretary audience in United States is strongest.

Fig. 05

Top regions by affinity

Secretary fans by region: top regions in United States
#RegionReachAffinity×
01Mississippi~60K1.22×
02Louisiana~90K1.21×
03Michigan~200K1.14×
04Hawaii~30K1.14×
05Oklahoma~70K1.13×
06Georgia~200K1.11×
07Arkansas~50K1.10×
08West Virginia~30K1.10×
09Washington, District of Columbia~20K1.10×
10Texas~500K1.09×
11New York~300K1.09×
12Maryland~100K1.09×
13Alabama~80K1.08×
14North Carolina~200K1.07×
15New Mexico~30K1.07×
16California~700K1.06×
17Kentucky~70K1.06×
18Virginia~100K1.05×
19Pennsylvania~200K1.02×
20Tennessee~100K1.02×
21Missouri~90K1.02×
22Oregon~60K1.01×
23Kansas~40K1.01×
24Idaho~30K1.00×
25Florida~400K0.99×
26Nebraska~30K0.99×
27Delaware~20K0.99×
28Alaska~10K0.99×
29South Carolina~80K0.98×
30South Dakota~10K0.98×
31Washington~100K0.97×
32Indiana~100K0.97×
33North Dakota~10K0.97×
34Illinois~200K0.96×
35New Jersey~100K0.96×
36Arizona~100K0.96×
37Utah~50K0.96×
38Iowa~40K0.95×
39Ohio~200K0.93×
40Rhode Island~20K0.92×
41Montana~10K0.92×
42Maine~20K0.91×
43Connecticut~50K0.90×
44Minnesota~70K0.89×
45Wisconsin~70K0.88×
46Vermont~9K0.87×
47Massachusetts~100K0.86×
48Nevada~50K0.86×
49Colorado~70K0.83×
50New Hampshire~20K0.82×
Fig. 06

Affinity by region

Affinity by region — Secretary, United States
0.82×1.00×1.22×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Secretary audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Secretary audience
#·InterestCategoryAffinity×
01Window blindHome & Garden4.42×
02Garden furnitureHome & Garden3.32×
03Microwave ovenHome & Garden2.83×
04Efficient energy useTechnology & Electronics2.58×
05Real propertyHome & Garden2.45×
06Hardware storeHome & Garden2.38×
07Oklahoma City ThunderSports1.95×
08Discount storesShopping1.91×
09Made in USABusiness & Career1.87×
10Five BelowShopping1.85×
11RenovationHome & Garden1.84×
12PharmacyBusiness & Career1.84×
13Air conditioningTechnology & Electronics1.73×
14Home AppliancesHome & Garden1.72×
15IKEAHome & Garden1.70×
16Mortgage loansBusiness & Career1.60×
17Shopping mallsShopping1.60×
18GeneticsKids & Family1.58×
19TraditionPolitics & Society1.57×
20GardeningHome & Garden1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Secretary audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Secretary audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM1.82×
DIY MentalityTHRILL1.65×
Price SensitivityPREMIUM1.48×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Secretary audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.66×
MindfulnessBALANCE0.72×
Risk AppetiteTHRILL0.76×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Secretary have in United States?

Secretary has an estimated audience of 5,595,910 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Secretary fans?

64.0% of Secretary fans are female, 36.0% are male, with an average age of 43.8 years.

03

Which brands do Secretary fans like most?

Secretary fans show strongest brand affinity for Real property (2.45×), Microwave oven (2.83×), and Hardware store (2.38×) over the country average.

04

Where do Secretary fans live in United States?

Secretary fans in United States are most concentrated in California (reach ~700K), Texas (reach ~500K), and Florida (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Secretary fans also like?

Beyond Secretary itself, the audience over-indexes on Microwave oven (2.83×), Hardware store (2.38×), Renovation (1.84×), and Home Appliances (1.72×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in United States

See Secretary audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Secretary. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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