Secretary Audience in United States

Secretary logo

Secretary has an estimated audience of 5,595,910 people in United States. 64.0% are female, 36.0% are male, average age 43.8. Top regions: California, Texas, Florida. Top brand affinities: Hebe, Nuts (film), Northrop Grumman, Brunello Cucinelli, Lebanese cuisine.

The average Secretary fan in United States is 43.8 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Hebe, Nuts (film), Northrop Grumman, with strongest over-indexing on Hebe (2.49× the country average). Demographically, the Secretary audience skews more female with an average age of 43.8, and over-indexes on personality traits such as Quality Awareness, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Topic

Demographics of Secretary fans

Demographic split for Secretary audience in United States
MetricValue
Female64.0%
Male36.0%
Average age43.8
Estimated audience size5,595,910

Audience persona

The typical Secretary fan in United States is more female, around 43.8 years old, with strong Quality Awareness tendencies and a notable affinity for Hebe.

Top regions in United States

Top regions ranked by reach for Secretary in United States
RegionReachAffinity
California708,1091.15×
Texas560,9191.17×
Florida403,0381.06×
New York373,4801.19×
Georgia202,9641.18×
Illinois197,0631.06×
Pennsylvania195,0381.04×
North Carolina183,8671.09×
Michigan175,4091.2×
Ohio168,7100.98×
Virginia147,8851.08×
New Jersey142,0791×
Tennessee119,3221.06×
Arizona114,7681×
Washington112,6111×
Maryland105,2951.09×
Indiana95,3650.93×
Massachusetts95,2730.86×
Missouri93,0071.03×
Louisiana87,5101.21×
South Carolina85,3791.01×
Alabama83,7311.07×
Colorado76,5180.87×
Wisconsin76,2820.91×
Minnesota73,1400.91×
Kentucky71,4261.02×
Oklahoma68,7161.11×
Oregon62,4830.97×
Mississippi57,2461.24×
Utah50,1151×
Nevada49,4460.91×
Connecticut49,3010.88×
Arkansas48,8911.06×
Kansas44,0481×
Iowa42,6220.92×
New Mexico30,1421.07×
Hawaii29,6231.23×
Idaho27,6050.98×
West Virginia26,6701.02×
Nebraska26,6690.95×
Washington, District of Columbia19,0341.13×
New Hampshire17,3920.79×
Maine16,2230.81×
Rhode Island15,7830.89×
Delaware14,2230.92×
Montana13,2240.85×
South Dakota11,0640.86×
North Dakota10,2810.89×
Alaska10,2360.86×
Vermont7,0690.72×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Secretary audience
BrandAffinityCategory
Hebe2.49×Home & Garden
Nuts (film)1.92×Movies & TV
Northrop Grumman1.58×Business & Career
Brunello Cucinelli1.77×Fashion & Accessoires
Lebanese cuisine1.63×Food & Beverages
Al Ahly SC1.59×Sports
Software widget2.56×Technology & Electronics
Further education1.63×Kids & Family
Certified diabetes educator2.16×Business & Career
CACI2.51×Technology & Electronics
All You Can Eat1.56×Food & Beverages
Voltron: Legendary Defender2.41×Movies & TV
Cachorros1.87×Pets & Animals
Final Fantasy VII (Famicom)2.01×Games
Cachorros1.82×Pets & Animals
The Godfather Part II1.89×Movies & TV
Albany County, New York1.51×Travel & Leisure
Bounce (film)1.66×Movies & TV
Escape Games2.31×Games
Chachapoyas, Peru1.64×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Secretary audience
TraitClusterScore
Quality AwarenessPREMIUM1.55
DIY MentalityTHRILL1.38
Price SensitivityPREMIUM1.29
IndulgenceJOY1.19
Convenience OrientationPREMIUM1.19
Family OrientationCONSERVATISM1.16

Worldwide distribution

Worldwide audience distribution share by country for Secretary
CountryShare
United States17.7%
France9.7%
Taiwan6.8%

See Secretary audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does Secretary have in United States?

Secretary has an estimated audience of 5,595,910 people in United States, concentrated in California and Texas.

What is the gender split and age of Secretary fans?

64.0% of Secretary fans are female, 36.0% are male, with an average age of 43.8 years.

Which brands do Secretary fans like most?

Secretary fans show strongest brand affinity for Hebe (2.49×), Nuts (film) (1.92×), and Northrop Grumman (1.58×) over the country average.

Where do Secretary fans live in United States?

Secretary fans in United States are most concentrated in California (reach 708,109), Texas (reach 560,919), and Florida (reach 403,038). These three regions account for the largest share of the active audience.

What other brands do Secretary fans also like?

Beyond Secretary itself, the audience over-indexes on Nuts (film) (1.92×), Northrop Grumman (1.58×), Brunello Cucinelli (1.77×), and Lebanese cuisine (1.63×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Secretary. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.