Rascasse Audience Intelligence

SNY Audience in Germany

A data profile of the people who buy, follow and care about SNY in Germany — modelled from more than twelve digital signal sources. SNY has an estimated audience of 12,137 people in Germany.

#747among TV Channel in Germany#8937in Sports

The average SNY fan in Germany is 48.2 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Accept (band), Borussia Dortmund, Viral video, with strongest over-indexing on Accept (band) (16.93× the country average).

Demographically, the SNY audience skews more male with an average age of 48.2, and over-indexes on personality traits such as Risk Appetite, Pet Ownership.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical SNY fan in Germany is more male, around 48.2 years old, with strong Risk Appetite tendencies and a notable affinity for Accept (band).

Category: Sports · Type: TV Channel

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-09-29.

Section 01

At a glance

The key figures that characterise the SNY profile in Germany.

Audience size
12K
in Germany
Gender
22.4%♀
77.6% male
Age
48.2
average years
Country rank
#87462
TV Channel in Germany
Fig. 01

Search interest · 12-month trend

+17%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of SNY

22.4% are female, 77.6% are male, average age 48.2.

Fig. 02

Gender split

22.4%
Female
77.6%
Male
Demographic split for SNY audience in Germany
MetricValue
Female22.4%
Male77.6%
Average age48.2
Estimated audience size12,137
Fig. 03

Age distribution

Ø 48.2
average years
Age distribution of the SNY audience in Germany
Age bracketShare%
16-196%
20-2910%
30-3916%
40-4923%
50+45%
Fig. 04

Worldwide distribution

1.0%

of the worldwide SNY audience comes from Germany.

Worldwide audience distribution share by country for SNY
CountryShare
United States77.0%
Poland2.9%
Taiwan2.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the SNY audience in Germany is strongest.

Fig. 05

Top regions by affinity

SNY fans by region: top regions in Germany
#RegionReachAffinity×
01Bremen<1K1.29×
02Saarland<1K1.13×
03Mecklenburg-Vorpommern<1K1.03×
04Berlin<1K1.01×
05Thüringen<1K1.00×
06Sachsen-Anhalt<1K0.99×
07Hessen<1K0.96×
08Hamburg<1K0.96×
09Brandenburg<1K0.95×
10Bayern~2K0.93×
11Schleswig-Holstein<1K0.93×
12Rheinland-Pfalz<1K0.92×
13Sachsen<1K0.91×
14Nordrhein-Westfalen~2K0.87×
15Baden-Württemberg~1K0.87×
16Niedersachsen~1K0.86×
Fig. 06

Affinity by region

Affinity by region — SNY, Germany
0.86×1.00×1.29×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the SNY audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for SNY audience
#·InterestCategoryAffinity×
01Accept (band)Music & Radio16.93×
02RockpalastMovies & TV16.93×
03food pornInternet & Social Media3.54×
04Rugby unionSports3.31×
05Broadcasting of sports eventsMovies & TV2.91×
06ForestryHome & Garden2.79×
07Viral videoInternet & Social Media2.74×
08Road movieMovies & TV2.67×
09Independent filmMovies & TV2.50×
10Touring motorcycleCars & Mobility2.10×
11Action-adventure gameGames2.05×
12Action role-playing gameGames1.87×
13Borussia DortmundSports1.77×
14Sky Sports F1Sports1.70×
15Musical filmMovies & TV1.58×
16Custom motorcycleCars & Mobility1.57×
17Extreme sportSports1.56×
18Science fiction moviesMovies & TV1.53×
19DartsSports1.51×
20GamblingGames1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the SNY audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by SNY audience · What stands out
TraitClusterDeviationScore
Risk AppetiteTHRILL1.56×
Pet OwnershipJOY0.92×
Sports ActivityPOWER0.89×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by SNY audience · Rather not
TraitClusterDeviationScore
TravellingTHRILL0.76×
MindfulnessBALANCE0.88×
Sports ActivityPOWER0.89×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does SNY have in Germany?

SNY has an estimated audience of 12,137 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of SNY fans?

22.4% of SNY fans are female, 77.6% are male, with an average age of 48.2 years.

03

Which brands do SNY fans like most?

SNY fans show strongest brand affinity for Accept (band) (16.93×), Borussia Dortmund (1.77×), and Viral video (2.74×) over the country average.

04

Where do SNY fans live in Germany?

SNY fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~2K), Bayern (reach ~2K), and Baden-Württemberg (reach ~1K). These three regions account for the largest share of the active audience.

05

What other brands do SNY fans also like?

Beyond SNY itself, the audience over-indexes on Borussia Dortmund (1.77×), Viral video (2.74×), Rugby union (3.31×), and Forestry (2.79×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Sports audiences in Germany

See SNY audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for SNY. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Source: Rascasse Audience Intelligence — modeled from anonymized, multi-source behavioral signals (search, social, events), updated monthly. Data status: 09/2026.

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