Rascasse Audience Intelligence

SNY Audience in United States

A data profile of the people who buy, follow and care about SNY in United States — modelled from more than twelve digital signal sources. SNY has an estimated audience of 948,240 people in United States.

#280among TV Channel in United States#2279in Sports

The average SNY fan in United States is 45.3 years old, more male, and lives primarily in New York.

The audience is concentrated in New York, New Jersey, Florida.

Top brand affinities include New York Mets, PJ Harvey, New York Rangers, with strongest over-indexing on New York Mets (27.62× the country average).

Demographically, the SNY audience skews more male with an average age of 45.3, and over-indexes on personality traits such as Convenience Orientation, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical SNY fan in United States is more male, around 45.3 years old, with strong Convenience Orientation tendencies and a notable affinity for New York Mets.

Category: Sports · Type: TV Channel

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the SNY profile in United States.

Audience size
948K
in United States
Gender
17.7%♀
82.3% male
Age
45.3
average years
Country rank
#24524
TV Channel in United States
Fig. 01

Search interest · 12-month trend

-59%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of SNY

17.7% are female, 82.3% are male, average age 45.3.

Fig. 02

Gender split

17.7%
Female
82.3%
Male
Demographic split for SNY audience in United States
MetricValue
Female17.7%
Male82.3%
Average age45.3
Estimated audience size948,240
Fig. 03

Age distribution

Ø 45.3
average years
Age distribution of the SNY audience in United States
Age bracketShare%
16-1910%
20-2913%
30-3918%
40-4922%
50+37%
Fig. 04

Worldwide distribution

77.3%

of the worldwide SNY audience comes from United States.

Worldwide audience distribution share by country for SNY
CountryShare
United States77.3%
Poland2.9%
Taiwan2.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the SNY audience in United States is strongest.

Fig. 05

Top regions by affinity

SNY fans by region: top regions in United States
#RegionReachAffinity×
01New York~400K9.12×
02New Jersey~200K8.49×
03Connecticut~50K6.23×
04Rhode Island~5K1.83×
05Vermont~3K1.77×
06Florida~90K1.54×
07Delaware~3K1.42×
08South Carolina~20K1.38×
09Maine~4K1.37×
10Pennsylvania~40K1.35×
11Massachusetts~20K1.02×
12Washington, District of Columbia~2K0.97×
13New Hampshire~3K0.93×
14North Carolina~20K0.88×
15West Virginia~3K0.81×
16North Dakota~1K0.81×
17Alaska~1K0.79×
18South Dakota~1K0.77×
19Virginia~20K0.75×
20Montana~2K0.72×
21Idaho~3K0.66×
22Hawaii~2K0.65×
23Mississippi~4K0.63×
24New Mexico~3K0.63×
25Nebraska~3K0.61×
26Arkansas~4K0.59×
27Maryland~8K0.58×
28California~50K0.55×
29Georgia~10K0.54×
30Kansas~4K0.54×
31Ohio~10K0.52×
32Arizona~9K0.52×
33Kentucky~5K0.52×
34Iowa~4K0.52×
35Oklahoma~5K0.51×
36Nevada~4K0.51×
37Utah~4K0.50×
38Louisiana~5K0.48×
39Tennessee~8K0.47×
40Wisconsin~6K0.47×
41Alabama~5K0.46×
42Oregon~4K0.45×
43Colorado~6K0.44×
44Indiana~7K0.43×
45Texas~30K0.42×
46Illinois~10K0.41×
47Missouri~6K0.41×
48Minnesota~5K0.41×
49Michigan~9K0.40×
50Washington~6K0.38×
Fig. 06

Affinity by region

Affinity by region — SNY, United States
0.38×1.00×9.12×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the SNY audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for SNY audience
#·InterestCategoryAffinity×
01PJ HarveyMusic & Radio107.06×
02New York IslandersSports29.00×
03New York MetsSports27.62×
04New York RangersSports27.19×
05New Jersey DevilsSports21.42×
06Ottawa SenatorsSports20.00×
07Calgary FlamesSports20.00×
08Mobile gamblingGames16.12×
09Aaron JudgeSports10.05×
10San Francisco GiantsSports9.57×
11Broadcasting of sports eventsMovies & TV6.32×
12New York GiantsSports5.32×
13The SopranosMovies & TV5.16×
14Tabloid (newspaper format)Literature5.04×
15Aaron RodgersSports5.01×
16New York YankeesSports4.94×
17FedExBusiness & Career4.12×
18CBS SportsMovies & TV3.34×
19Mortgage loansBusiness & Career2.75×
20Capital OneBusiness & Career2.61×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the SNY audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by SNY audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM1.69×
PatriotismCONSERVATISM1.63×
Career OrientationPOWER1.34×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by SNY audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.58×
Design AffinityPREMIUM0.67×
MindfulnessBALANCE0.69×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does SNY have in United States?

SNY has an estimated audience of 948,240 people in United States, concentrated in New York and New Jersey.

02

What is the gender split and age of SNY fans?

17.7% of SNY fans are female, 82.3% are male, with an average age of 45.3 years.

03

Which brands do SNY fans like most?

SNY fans show strongest brand affinity for New York Mets (27.62×), PJ Harvey (107.06×), and New York Rangers (27.19×) over the country average.

04

Where do SNY fans live in United States?

SNY fans in United States are most concentrated in New York (reach ~400K), New Jersey (reach ~200K), and Florida (reach ~90K). These three regions account for the largest share of the active audience.

05

What other brands do SNY fans also like?

Beyond SNY itself, the audience over-indexes on PJ Harvey (107.06×), New York Rangers (27.19×), New York Islanders (29×), and New Jersey Devils (21.42×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Sports audiences in United States

See SNY audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for SNY. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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