SNY Audience in United States
SNY has an estimated audience of 837,684 people in United States. 17.7% are female, 82.3% are male, average age 45.3. Top regions: New York, New Jersey, Florida. Top brand affinities: Google Analytics, Alaska, Stroud, Israel, Minnesota.
The average SNY fan in United States is 45.3 years old, more male, and lives primarily in New York. The audience is concentrated in New York, New Jersey, Florida. Top brand affinities include Google Analytics, Alaska, Stroud, with strongest over-indexing on Google Analytics (28.67× the country average). Demographically, the SNY audience skews more male with an average age of 45.3, and over-indexes on personality traits such as Early Adopter Mentality, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Sports · Type: TV Channel · Subtype: Department store
Demographics of SNY fans
| Metric | Value |
|---|---|
| Female | 17.7% |
| Male | 82.3% |
| Average age | 45.3 |
| Estimated audience size | 837,684 |
Audience persona
The typical SNY fan in United States is more male, around 45.3 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Google Analytics.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| New York | 432,658 | 9.24× |
| New Jersey | 172,812 | 8.11× |
| Florida | 87,192 | 1.54× |
| Connecticut | 61,461 | 7.32× |
| Pennsylvania | 34,546 | 1.22× |
| Texas | 31,673 | 0.44× |
| California | 30,424 | 0.33× |
| North Carolina | 22,563 | 0.9× |
| Massachusetts | 18,557 | 1.12× |
| South Carolina | 18,086 | 1.44× |
| Virginia | 14,435 | 0.71× |
| Georgia | 14,056 | 0.54× |
| Illinois | 10,977 | 0.39× |
| Ohio | 10,034 | 0.39× |
| Arizona | 7,886 | 0.46× |
| Maryland | 7,561 | 0.52× |
| Michigan | 6,674 | 0.3× |
| Tennessee | 6,671 | 0.4× |
| Rhode Island | 5,291 | 1.98× |
| Maine | 5,021 | 1.67× |
| Wisconsin | 5,001 | 0.4× |
| Washington | 4,637 | 0.28× |
| Colorado | 4,211 | 0.32× |
| Indiana | 4,072 | 0.27× |
| Alabama | 3,023 | 0.26× |
| West Virginia | 2,938 | 0.75× |
| New Hampshire | 2,931 | 0.89× |
| Delaware | 2,920 | 1.26× |
| Missouri | 2,767 | 0.2× |
| Louisiana | 2,720 | 0.25× |
| Vermont | 2,683 | 1.82× |
| Washington, District of Columbia | 2,506 | 1× |
| Kentucky | 2,376 | 0.23× |
| Nevada | 2,371 | 0.29× |
| Minnesota | 2,361 | 0.2× |
| Oklahoma | 2,197 | 0.24× |
| Kansas | 2,071 | 0.31× |
| Oregon | 1,975 | 0.21× |
| Iowa | 1,605 | 0.23× |
| New Mexico | 1,386 | 0.33× |
| Hawaii | 1,273 | 0.35× |
| Arkansas | 1,165 | 0.17× |
| Mississippi | 1,093 | 0.16× |
| Utah | 1,052 | 0.14× |
| Nebraska | 853 | 0.2× |
| Idaho | 666 | 0.16× |
| Montana | 538 | 0.23× |
| South Dakota | 398 | 0.21× |
| Alaska | 334 | 0.19× |
| Wyoming | 313 | 0.25× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Google Analytics | 28.67× | Internet & Social Media |
| Alaska | 5.08× | Travel & Leisure |
| Stroud | 95.91× | Travel & Leisure |
| Israel | 5.06× | Travel & Leisure |
| Minnesota | 3.87× | Travel & Leisure |
| Food quality | 28.37× | Food & Beverages |
| Pro-Ject | 7.14× | Music & Radio |
| Graham Greene (actor) | 8.76× | |
| Goop | 7.06× | Internet & Social Media |
| Rajasthan | 20× | Travel & Leisure |
| Jeep Grand Cherokee (WJ) | 7.46× | Cars & Mobility |
| Product design | 2.21× | Business & Career |
| Wok | 7.21× | Food & Beverages |
| Nebraska | 2.63× | Travel & Leisure |
| Governor of Michigan | 6.51× | Politics & Society |
| Grinch | 3.4× | Movies & TV |
| Vocal harmony | 3.58× | Music & Radio |
| Guitarist (magazine) | 8.89× | Music & Radio |
| Kerala | 4.84× | Travel & Leisure |
| Captain America (1990 film) | 3.2× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 1.3 |
| Luxury Orientation | PREMIUM | 1.23 |
| Risk Appetite | THRILL | 1.15 |
| Sports Activity | POWER | 1.11 |
| Career Orientation | POWER | 1.11 |
| Travelling | THRILL | 1.08 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 75.5% |
| Poland | 3.1% |
| Taiwan | 2.7% |
See SNY audiences in other countries
More Department store audiences in United States
- Macy's (79,019,110)
- Washington, D.C. (18,385,412)
- Micro Center (14,529,596)
- Liberty (14,134,319)
- Cleveland (14,108,523)
Frequently asked questions
How many fans does SNY have in United States?
SNY has an estimated audience of 837,684 people in United States, concentrated in New York and New Jersey.
What is the gender split and age of SNY fans?
17.7% of SNY fans are female, 82.3% are male, with an average age of 45.3 years.
Which brands do SNY fans like most?
SNY fans show strongest brand affinity for Google Analytics (28.67×), Alaska (5.08×), and Stroud (95.91×) over the country average.
Where do SNY fans live in United States?
SNY fans in United States are most concentrated in New York (reach 432,658), New Jersey (reach 172,812), and Florida (reach 87,192). These three regions account for the largest share of the active audience.
What other brands do SNY fans also like?
Beyond SNY itself, the audience over-indexes on Alaska (5.08×), Stroud (95.91×), Israel (5.06×), and Minnesota (3.87×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for SNY. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.