Rascasse Audience Intelligence

Street Audience in Germany

A data profile of the people who buy, follow and care about Street in Germany — modelled from more than twelve digital signal sources. Street has an estimated audience of 392,208 people in Germany.

#5332among Topic in Germany#1126in Travel & Leisure

The average Street fan in Germany is 34.4 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Shania Twain, Tagesschau, Travel Blogger, with strongest over-indexing on Shania Twain (34.95× the country average).

Demographically, the Street audience skews more male with an average age of 34.4, and over-indexes on personality traits such as Travelling, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Street fan in Germany is more male, around 34.4 years old, with strong Travelling tendencies and a notable affinity for Shania Twain.

Category: Travel & Leisure · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Street profile in Germany.

Audience size
392K
in Germany
Gender
39.8%♀
60.2% male
Age
34.4
average years
Country rank
#14232
Topic in Germany
Fig. 01

Search interest · 12-month trend

-11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Street fans

39.8% are female, 60.2% are male, average age 34.4.

Fig. 02

Gender split

39.8%
Female
60.2%
Male
Demographic split for Street audience in Germany
MetricValue
Female39.8%
Male60.2%
Average age34.4
Estimated audience size392,208
Fig. 03

Age distribution

Ø 34.4
average years
Age distribution of the Street audience in Germany
Age bracketShare%
16-1934%
20-2918%
30-3918%
40-4919%
50+11%
Fig. 04

Worldwide distribution

0.7%

of the worldwide Street audience comes from Germany.

Worldwide audience distribution share by country for Street
CountryShare
United States22.8%
Japan12.2%
United Kingdom4.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Street audience in Germany is strongest.

Fig. 05

Top regions by affinity

Street fans by region: top regions in Germany
#RegionReachAffinity×
01Hessen~40K1.32×
02Berlin~20K1.29×
03Baden-Württemberg~60K1.14×
04Bayern~70K1.07×
05Niedersachsen~40K1.05×
06Bremen~3K1.02×
07Nordrhein-Westfalen~90K1.00×
08Rheinland-Pfalz~20K0.98×
09Hamburg~8K0.95×
10Thüringen~9K0.94×
11Mecklenburg-Vorpommern~7K0.94×
12Saarland~5K0.94×
13Brandenburg~10K0.93×
14Sachsen~20K0.87×
15Schleswig-Holstein~10K0.86×
16Sachsen-Anhalt~9K0.86×
Fig. 06

Affinity by region

Affinity by region — Street, Germany
0.86×1.00×1.32×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Street audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Street audience
#·InterestCategoryAffinity×
01Shania TwainMusic & Radio34.95×
02Travel BloggerTravel & Leisure6.75×
03ReggaetonMusic & Radio4.50×
04Non-alcoholic beverageFood & Beverages3.57×
05Sandra BullockMovies & TV3.39×
06LibraryLiterature3.07×
07Track and fieldSports2.75×
08Public transportCars & Mobility2.73×
09LivemusicMusic & Radio2.34×
10Tour de FranceSports2.34×
11RefrigeratorHome & Garden2.32×
12CarcareCars & Mobility2.27×
13TagesschauMovies & TV2.22×
14Modern architectureArts & Culture2.15×
15RyanairTravel & Leisure2.02×
16TransfermarktSports1.81×
17Solar energyHome & Garden1.80×
18RedditInternet & Social Media1.70×
19Online newspaperNews1.70×
20HugendubelShopping1.66×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Street audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Street audience · What stands out
TraitClusterDeviationScore
TravellingTHRILL1.98×
Quality AwarenessPREMIUM1.77×
Risk AppetiteTHRILL1.63×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Street audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.69×
Price SensitivityPREMIUM0.75×
Healthy LifestyleBALANCE0.78×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Street have in Germany?

Street has an estimated audience of 392,208 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Street fans?

39.8% of Street fans are female, 60.2% are male, with an average age of 34.4 years.

03

Which brands do Street fans like most?

Street fans show strongest brand affinity for Shania Twain (34.95×), Tagesschau (2.22×), and Travel Blogger (6.75×) over the country average.

04

Where do Street fans live in Germany?

Street fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~90K), Bayern (reach ~70K), and Baden-Württemberg (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Street fans also like?

Beyond Street itself, the audience over-indexes on Tagesschau (2.22×), Travel Blogger (6.75×), Reggaeton (4.5×), and Ryanair (2.02×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Travel & Leisure audiences in Germany

See Street audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Street. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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