Street Audience in Germany
Street has an estimated audience of 392,208 people in Germany. 39.8% are female, 60.2% are male, average age 34.4. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Progressive rock, Unique Gifts, Pillow, Natural rubber, Birthday Gifts.
The average Street fan in Germany is 34.4 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Progressive rock, Unique Gifts, Pillow, with strongest over-indexing on Progressive rock (4.19× the country average). Demographically, the Street audience skews more male with an average age of 34.4, and over-indexes on personality traits such as Travelling, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: Topic
Demographics of Street fans
| Metric | Value |
|---|---|
| Female | 39.8% |
| Male | 60.2% |
| Average age | 34.4 |
| Estimated audience size | 392,208 |
Audience persona
The typical Street fan in Germany is more male, around 34.4 years old, with strong Travelling tendencies and a notable affinity for Progressive rock.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 88,270 | 1.03× |
| Bayern | 68,053 | 1.08× |
| Baden-Württemberg | 60,703 | 1.13× |
| Hessen | 42,822 | 1.43× |
| Niedersachsen | 40,699 | 1.07× |
| Berlin | 24,864 | 1.42× |
| Rheinland-Pfalz | 18,706 | 0.95× |
| Sachsen | 16,326 | 0.85× |
| Schleswig-Holstein | 11,366 | 0.81× |
| Brandenburg | 10,696 | 0.88× |
| Thüringen | 8,927 | 0.89× |
| Hamburg | 8,737 | 0.99× |
| Sachsen-Anhalt | 7,803 | 0.77× |
| Mecklenburg-Vorpommern | 6,021 | 0.8× |
| Saarland | 4,182 | 0.87× |
| Bremen | 3,463 | 1.03× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Progressive rock | 4.19× | Music & Radio |
| Unique Gifts | 1.65× | Shopping |
| Pillow | 1.75× | Home & Garden |
| Natural rubber | 2.65× | Cars & Mobility |
| Birthday Gifts | 1.51× | Kids & Family |
| Snow White (Fables) | 1.72× | Literature |
| Kippah | 3.51× | Fashion & Accessoires |
| Wolverine (comics) | 3.11× | Literature |
| Catania | 4.18× | Travel & Leisure |
| Fast Five | 2.35× | Movies & TV |
| Caprivi Strip | 4.49× | |
| Justice | 1.7× | Politics & Society |
| Nuts (film) | 1.96× | Movies & TV |
| Samanyolu Haber | 1.88× | Movies & TV |
| Graham Greene (actor) | 1.64× | |
| Godzilla (1954 film) | 1.97× | Movies & TV |
| Medieval fantasy | 4.22× | Literature |
| Viator | 2.34× | Travel & Leisure |
| Parma | 1.98× | Travel & Leisure |
| Pumuckl | 2.17× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Travelling | THRILL | 1.76 |
| Sustainability | BALANCE | 1.7 |
| Urban Lifestyle | OPEN | 1.59 |
| Early Adopter Mentality | POWER | 1.46 |
| Sports Activity | POWER | 1.33 |
| Indulgence | JOY | 1.32 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 22.8% |
| Japan | 12.2% |
| United Kingdom | 4.5% |
See Street audiences in other countries
More Travel & Leisure audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Street have in Germany?
Street has an estimated audience of 392,208 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Street fans?
39.8% of Street fans are female, 60.2% are male, with an average age of 34.4 years.
Which brands do Street fans like most?
Street fans show strongest brand affinity for Progressive rock (4.19×), Unique Gifts (1.65×), and Pillow (1.75×) over the country average.
Where do Street fans live in Germany?
Street fans in Germany are most concentrated in Nordrhein-Westfalen (reach 88,270), Bayern (reach 68,053), and Baden-Württemberg (reach 60,703). These three regions account for the largest share of the active audience.
What other brands do Street fans also like?
Beyond Street itself, the audience over-indexes on Unique Gifts (1.65×), Pillow (1.75×), Natural rubber (2.65×), and Birthday Gifts (1.51×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Street. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.