Street Audience in Germany

Demographics of Street fans

Audience persona

The typical Street fan in Germany is more male, around 34.4 years old, with strong Travelling tendencies and a notable affinity for Shania Twain.

Top regions in Germany

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Worldwide distribution

See Street audiences in other countries

• Street — United States
• Street — United Kingdom
• Street — France
• Street — Italy
• Street — Spain
• Street — Brazil
• Street — Japan
• Street — South Korea
• Street — India

More Travel & Leisure audiences in Germany

• Food and drink (39,623,635)
• Entertainment (39,502,829)
• Business and industry (39,157,865)
• Shopping and fashion (38,134,645)
• Arts and music (37,163,288)

Frequently asked questions

How many fans does Street have in Germany?

Street has an estimated audience of 392,208 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

What is the gender split and age of Street fans?

39.8% of Street fans are female, 60.2% are male, with an average age of 34.4 years.

Which brands do Street fans like most?

Street fans show strongest brand affinity for Shania Twain (60.08×), Livemusic (3.49×), and Western Union (4.3×) over the country average.

Where do Street fans live in Germany?

Street fans in Germany are most concentrated in Nordrhein-Westfalen (reach 88,270), Bayern (reach 68,053), and Baden-Württemberg (reach 60,703). These three regions account for the largest share of the active audience.

What other brands do Street fans also like?

Beyond Street itself, the audience over-indexes on Livemusic (3.49×), Western Union (4.3×), Ryanair (2.65×), and Tagesschau (1.91×) compared to the Germany average.

How to read this data

Audience size is the estimated number of people in Germany who actively search for Street. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.