Street Audience in United States

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Street has an estimated audience of 12,844,618 people in United States. 49.3% are female, 50.7% are male, average age 41.0. Top regions: California, Texas, New York. Top brand affinities: Keene, New Hampshire, Mathcore, Google Home, Israel, The Historian.

The average Street fan in United States is 41.0 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Keene, New Hampshire, Mathcore, Google Home, with strongest over-indexing on Keene, New Hampshire (675× the country average). Demographically, the Street audience skews balanced with an average age of 41.0, and over-indexes on personality traits such as Patriotism, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: Topic

Demographics of Street fans

Demographic split for Street audience in United States
MetricValue
Female49.3%
Male50.7%
Average age41.0
Estimated audience size12,844,618

Audience persona

The typical Street fan in United States is balanced, around 41.0 years old, with strong Patriotism tendencies and a notable affinity for Keene, New Hampshire.

Top regions in United States

Top regions ranked by reach for Street in United States
RegionReachAffinity
California1,669,1671.18×
Texas1,396,5341.26×
New York1,100,4291.53×
Florida845,2100.97×
Pennsylvania500,5381.16×
Illinois465,2641.09×
Georgia437,9531.11×
North Carolina388,1221×
Ohio358,1760.91×
Massachusetts346,7481.37×
Virginia343,7781.1×
New Hampshire309,6386.12×
Michigan308,3140.92×
Washington280,8921.09×
Maryland279,8601.27×
New Jersey243,8840.75×
Tennessee213,7650.83×
Indiana202,9580.86×
Arizona182,6110.7×
Missouri174,3060.84×
Louisiana166,0601×
Alabama157,9000.88×
South Carolina157,2110.81×
Colorado142,0690.7×
Wisconsin137,6510.71×
Minnesota135,5350.74×
Connecticut129,3331×
Kentucky126,0660.78×
Oregon123,9600.84×
Oklahoma116,6090.82×
Nevada105,6680.85×
Kansas94,9430.94×
Mississippi92,5470.87×
Arkansas89,8000.85×
Utah77,7720.68×
Iowa75,3540.71×
Washington, District of Columbia71,6461.86×
Maine64,1571.39×
Nebraska52,2800.81×
West Virginia45,8690.77×
New Mexico45,2430.7×
Hawaii39,4880.72×
Idaho38,4020.6×
Delaware34,1590.96×
Rhode Island32,9770.81×
South Dakota17,5570.59×
Montana15,7450.44×
North Dakota14,7850.56×
Alaska13,7870.5×
Vermont13,5150.6×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Street audience
BrandAffinityCategory
Keene, New Hampshire675×Travel & Leisure
Mathcore17.5×Music & Radio
Google Home11.53×Technology & Electronics
Israel2.31×Travel & Leisure
The Historian16.48×Literature
Progressive rock2.01×Music & Radio
Urban Outfitters1.59×Shopping
Eurail16.57×Cars & Mobility
Jeep Wagoneer3.47×Cars & Mobility
Parral, Chihuahua8.99×Travel & Leisure
Home staging2.96×Home & Garden
Wikia1.66×Internet & Social Media
Hog Hunting1.6×Sports
Urban horticulture1.66×Home & Garden
Evan Tanner16.6×Sports
Glasgow, Kentucky11.39×Travel & Leisure
Mie goreng16.07×Food & Beverages
TeachHUB1.68×Business & Career
Cam Ward1.59×Sports
Hipster3.94×Politics & Society

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Street audience
TraitClusterScore
PatriotismCONSERVATISM1.33
Luxury OrientationPREMIUM1.33
Risk AppetiteTHRILL1.28
Quality AwarenessPREMIUM1.25
TravellingTHRILL1.21
Career OrientationPOWER1.18

Worldwide distribution

Worldwide audience distribution share by country for Street
CountryShare
United States22.8%
Japan12.2%
United Kingdom4.5%

See Street audiences in other countries

More Travel & Leisure audiences in United States

Frequently asked questions

How many fans does Street have in United States?

Street has an estimated audience of 12,844,618 people in United States, concentrated in California and Texas.

What is the gender split and age of Street fans?

49.3% of Street fans are female, 50.7% are male, with an average age of 41.0 years.

Which brands do Street fans like most?

Street fans show strongest brand affinity for Keene, New Hampshire (675×), Mathcore (17.5×), and Google Home (11.53×) over the country average.

Where do Street fans live in United States?

Street fans in United States are most concentrated in California (reach 1,669,167), Texas (reach 1,396,534), and New York (reach 1,100,429). These three regions account for the largest share of the active audience.

What other brands do Street fans also like?

Beyond Street itself, the audience over-indexes on Mathcore (17.5×), Google Home (11.53×), Israel (2.31×), and The Historian (16.48×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Street. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.