Rascasse Audience Intelligence

Street Audience in United States

A data profile of the people who buy, follow and care about Street in United States — modelled from more than twelve digital signal sources. Street has an estimated audience of 12,844,618 people in United States.

#1839among Topic in United States#248in Travel & Leisure

The average Street fan in United States is 41.0 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Chuck Norris, Enterprise Rent-A-Car, Real property, with strongest over-indexing on Chuck Norris (2.73× the country average).

Demographically, the Street audience skews balanced with an average age of 41.0, and over-indexes on personality traits such as Patriotism, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Street fan in United States is balanced, around 41.0 years old, with strong Patriotism tendencies and a notable affinity for Chuck Norris.

Category: Travel & Leisure · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Street profile in United States.

Audience size
12.8M
in United States
Gender
49.3%♀
50.7% male
Age
41.0
average years
Country rank
#2768
Topic in United States
Fig. 01

Search interest · 12-month trend

-2%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Street fans

49.3% are female, 50.7% are male, average age 41.0.

Fig. 02

Gender split

49.3%
Female
50.7%
Male
Demographic split for Street audience in United States
MetricValue
Female49.3%
Male50.7%
Average age41.0
Estimated audience size12,844,618
Fig. 03

Age distribution

Ø 41.0
average years
Age distribution of the Street audience in United States
Age bracketShare%
16-1919%
20-2916%
30-3917%
40-4922%
50+26%
Fig. 04

Worldwide distribution

22.8%

of the worldwide Street audience comes from United States.

Worldwide audience distribution share by country for Street
CountryShare
United States22.8%
Japan12.2%
United Kingdom4.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Street audience in United States is strongest.

Fig. 05

Top regions by affinity

Street fans by region: top regions in United States
#RegionReachAffinity×
01New Hampshire~400K7.08×
02Washington, District of Columbia~70K1.70×
03Maine~70K1.55×
04New York~1M1.38×
05Maryland~300K1.34×
06Pennsylvania~600K1.28×
07Massachusetts~300K1.17×
08Texas~1M1.08×
09California~1.5M1.05×
10Louisiana~200K0.99×
11Georgia~400K0.98×
12Alabama~200K0.97×
13Illinois~400K0.95×
14Virginia~300K0.94×
15Delaware~30K0.94×
16Connecticut~100K0.93×
17Washington~200K0.92×
18Kansas~90K0.91×
19North Carolina~300K0.90×
20New Jersey~300K0.89×
21Wisconsin~200K0.88×
22Mississippi~90K0.88×
23Nebraska~60K0.87×
24Florida~700K0.86×
25Ohio~300K0.85×
26Oklahoma~100K0.84×
27Arkansas~90K0.84×
28Rhode Island~30K0.84×
29Indiana~200K0.83×
30Nevada~100K0.83×
31West Virginia~50K0.83×
32Michigan~300K0.82×
33Missouri~200K0.82×
34South Carolina~200K0.81×
35Kentucky~100K0.80×
36Tennessee~200K0.78×
37Oregon~100K0.78×
38Arizona~200K0.77×
39Hawaii~40K0.77×
40New Mexico~50K0.76×
41South Dakota~20K0.75×
42Iowa~80K0.74×
43North Dakota~20K0.72×
44Vermont~20K0.72×
45Colorado~100K0.71×
46Minnesota~100K0.71×
47Alaska~20K0.71×
48Utah~80K0.69×
49Idaho~40K0.67×
50Montana~20K0.63×
Fig. 06

Affinity by region

Affinity by region — Street, United States
0.63×1.00×7.08×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Street audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Street audience
#·InterestCategoryAffinity×
01Patrick SwayzeMovies & TV3.94×
02Honda AccordCars & Mobility3.94×
03StuttgartTravel & Leisure2.87×
04Compact carCars & Mobility2.77×
05Chuck NorrisMovies & TV2.73×
06Enterprise Rent-A-CarCars & Mobility2.55×
07PoliticoPolitics & Society2.38×
08CarGurusCars & Mobility2.04×
09Real propertyHome & Garden2.03×
10Drudge ReportSports1.90×
11CarvanaCars & Mobility1.84×
12New York PostNews1.82×
13MenardsHome & Garden1.80×
14Political scienceBusiness & Career1.77×
15Made in USABusiness & Career1.76×
16Discount TireShopping1.76×
17Rail transportTravel & Leisure1.64×
18O'Reilly Auto PartsCars & Mobility1.58×
19PhilanthropyArts & Culture1.56×
20GeneticsKids & Family1.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Street audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Street audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.71×
Career OrientationPOWER1.34×
Need for SecurityCONSERVATISM1.26×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Street audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.74×
CreativityOPEN0.84×
MindfulnessBALANCE0.85×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Street have in United States?

Street has an estimated audience of 12,844,618 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Street fans?

49.3% of Street fans are female, 50.7% are male, with an average age of 41.0 years.

03

Which brands do Street fans like most?

Street fans show strongest brand affinity for Chuck Norris (2.73×), Enterprise Rent-A-Car (2.55×), and Real property (2.03×) over the country average.

04

Where do Street fans live in United States?

Street fans in United States are most concentrated in California (reach ~1.5M), Texas (reach ~1M), and New York (reach ~1M). These three regions account for the largest share of the active audience.

05

What other brands do Street fans also like?

Beyond Street itself, the audience over-indexes on Enterprise Rent-A-Car (2.55×), Real property (2.03×), Menards (1.8×), and CarGurus (2.04×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Travel & Leisure audiences in United States

See Street audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Street. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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