Uniper Audience in Germany
Uniper has an estimated audience of 257,569 people in Germany. 41.7% are female, 58.3% are male, average age 40.7. Top regions: Nordrhein-Westfalen, Bayern, Hessen. Top brand affinities: CAC 40, Assisi, Scratching post, Icon (magazine), Roaming.
The average Uniper fan in Germany is 40.7 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Hessen. Top brand affinities include CAC 40, Assisi, Scratching post, with strongest over-indexing on CAC 40 (1.62× the country average). Demographically, the Uniper audience skews more male with an average age of 40.7, and over-indexes on personality traits such as Sustainability, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Home & Garden · Type: Brand · Subtype: Energy
Demographics of Uniper fans
| Metric | Value |
|---|---|
| Female | 41.7% |
| Male | 58.3% |
| Average age | 40.7 |
| Estimated audience size | 257,569 |
Audience persona
The typical Uniper fan in Germany is more male, around 40.7 years old, with strong Sustainability tendencies and a notable affinity for CAC 40.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 151,290 | 2.67× |
| Bayern | 63,084 | 1.52× |
| Hessen | 32,054 | 1.63× |
| Baden-Württemberg | 29,005 | 0.82× |
| Niedersachsen | 28,850 | 1.15× |
| Berlin | 14,895 | 1.29× |
| Rheinland-Pfalz | 10,328 | 0.8× |
| Sachsen | 8,443 | 0.67× |
| Hamburg | 7,709 | 1.32× |
| Schleswig-Holstein | 6,665 | 0.72× |
| Brandenburg | 5,473 | 0.68× |
| Sachsen-Anhalt | 3,630 | 0.54× |
| Thüringen | 3,293 | 0.5× |
| Bremen | 1,993 | 0.9× |
| Saarland | 1,622 | 0.51× |
| Mecklenburg-Vorpommern | 1,406 | 0.28× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| CAC 40 | 1.62× | Business & Career |
| Assisi | 5.53× | Travel & Leisure |
| Scratching post | 3.99× | Pets & Animals |
| Icon (magazine) | 1.7× | Arts & Culture |
| Roaming | 2.45× | Technology & Electronics |
| Eden Lake | 2.89× | Movies & TV |
| Information sensitivity | 2.95× | Technology & Electronics |
| Building insulation | 2.37× | Home & Garden |
| Carrie (novel) | 3.12× | Literature |
| Metamorphoses | 1.79× | Literature |
| Figure painting (hobby) | 1.92× | Arts & Culture |
| Buddy – The Buddy Holly Story | 2.1× | Music & Radio |
| Headhunters (film) | 1.92× | Movies & TV |
| Jaguar F-Pace | 2.54× | Cars & Mobility |
| HydraFacial | 2.44× | Beauty & Wellness |
| Low-carbon emission | 2.43× | Politics & Society |
| Israeli cuisine | 2.2× | Food & Beverages |
| Whist | 1.97× | Games |
| Preacher (comics) | 2.49× | Literature |
| Tuscany | 1.71× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 3.57 |
| Patriotism | CONSERVATISM | 1.43 |
| Indulgence | JOY | 1.34 |
| DIY Mentality | THRILL | 1.34 |
| Need for Security | CONSERVATISM | 1.28 |
| Career Orientation | POWER | 1.2 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 56.7% |
| United Kingdom | 6.6% |
| Sweden | 4.2% |
See Uniper audiences in other countries
More Energy audiences in Germany
- E.ON (3,557,029)
- Vattenfall (3,370,571)
- Octopus Energy (1,475,739)
- EnBW (1,446,110)
- Eprimo (929,798)
Frequently asked questions
How many fans does Uniper have in Germany?
Uniper has an estimated audience of 257,569 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Uniper fans?
41.7% of Uniper fans are female, 58.3% are male, with an average age of 40.7 years.
Which brands do Uniper fans like most?
Uniper fans show strongest brand affinity for CAC 40 (1.62×), Assisi (5.53×), and Scratching post (3.99×) over the country average.
Where do Uniper fans live in Germany?
Uniper fans in Germany are most concentrated in Nordrhein-Westfalen (reach 151,290), Bayern (reach 63,084), and Hessen (reach 32,054). These three regions account for the largest share of the active audience.
What other brands do Uniper fans also like?
Beyond Uniper itself, the audience over-indexes on Assisi (5.53×), Scratching post (3.99×), Icon (magazine) (1.7×), and Roaming (2.45×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Uniper. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.