Veltins-Arena Audience in Germany
Veltins-Arena has an estimated audience of 1,337,399 people in Germany. 33.8% are female, 66.2% are male, average age 35.6. Top regions: Nordrhein-Westfalen, Niedersachsen, Baden-Württemberg. Top brand affinities: Gil Ofarim, Litter box, Progressive rock, Buddy – The Buddy Holly Story, Emperor Entertainment Group.
The average Veltins-Arena fan in Germany is 35.6 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Niedersachsen, Baden-Württemberg. Top brand affinities include Gil Ofarim, Litter box, Progressive rock, with strongest over-indexing on Gil Ofarim (1.98× the country average). Demographically, the Veltins-Arena audience skews more male with an average age of 35.6, and over-indexes on personality traits such as LGBTQ+ Identity, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Sports · Type: POI · Subtype: Stadium
Demographics of Veltins-Arena fans
| Metric | Value |
|---|---|
| Female | 33.8% |
| Male | 66.2% |
| Average age | 35.6 |
| Estimated audience size | 1,337,399 |
Audience persona
The typical Veltins-Arena fan in Germany is more male, around 35.6 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Gil Ofarim.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 1,003,580 | 6.68× |
| Niedersachsen | 143,428 | 1.1× |
| Baden-Württemberg | 83,287 | 0.46× |
| Bayern | 82,042 | 0.38× |
| Hessen | 68,212 | 0.67× |
| Rheinland-Pfalz | 57,332 | 0.86× |
| Schleswig-Holstein | 33,211 | 0.69× |
| Sachsen | 27,751 | 0.42× |
| Sachsen-Anhalt | 21,637 | 0.62× |
| Berlin | 21,584 | 0.36× |
| Saarland | 20,806 | 1.27× |
| Thüringen | 19,242 | 0.56× |
| Hamburg | 18,865 | 0.62× |
| Brandenburg | 16,824 | 0.41× |
| Mecklenburg-Vorpommern | 8,694 | 0.34× |
| Bremen | 6,359 | 0.56× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Gil Ofarim | 1.98× | Music & Radio |
| Litter box | 1.51× | Pets & Animals |
| Progressive rock | 1.87× | Music & Radio |
| Buddy – The Buddy Holly Story | 5.57× | Music & Radio |
| Emperor Entertainment Group | 3.21× | Business & Career |
| Alaska | 2.88× | Travel & Leisure |
| Google Analytics | 2.06× | Internet & Social Media |
| Handmade Gifts | 1.53× | Kids & Family |
| Building insulation | 2.87× | Home & Garden |
| Noodle (Gorillaz) | 1.92× | Music & Radio |
| The Equalizer | 2.94× | Movies & TV |
| Sailor | 2.71× | Travel & Leisure |
| Tuscany | 2.62× | Travel & Leisure |
| Golden Gate | 3.04× | Games |
| Private Jets | 3.58× | Cars & Mobility |
| Jura Mountains | 2.93× | Travel & Leisure |
| Bully (2011 film) | 2.98× | Movies & TV |
| Hebe | 2.32× | Home & Garden |
| Haugesund | 3.36× | Travel & Leisure |
| Carrie (novel) | 2.75× | Literature |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 1.23 |
| Sports Activity | POWER | 1.05 |
| Career Orientation | POWER | 0.98 |
| Social Media Usage | JOY | 0.96 |
| Patriotism | CONSERVATISM | 0.95 |
| Luxury Orientation | PREMIUM | 0.95 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 89.0% |
| Spain | 1.7% |
| Netherlands | 1.6% |
See Veltins-Arena audiences in other countries
More Stadium audiences in Germany
- Deutsche Bank Park (2,442,166)
- Merkur Spiel-Arena (1,803,206)
- RheinEnergieStadion (1,083,774)
- Volksparkstadion (1,069,040)
- Volksparkstadion (1,066,438)
Frequently asked questions
How many fans does Veltins-Arena have in Germany?
Veltins-Arena has an estimated audience of 1,337,399 people in Germany, concentrated in Nordrhein-Westfalen and Niedersachsen.
What is the gender split and age of Veltins-Arena fans?
33.8% of Veltins-Arena fans are female, 66.2% are male, with an average age of 35.6 years.
Which brands do Veltins-Arena fans like most?
Veltins-Arena fans show strongest brand affinity for Gil Ofarim (1.98×), Litter box (1.51×), and Progressive rock (1.87×) over the country average.
Where do Veltins-Arena fans live in Germany?
Veltins-Arena fans in Germany are most concentrated in Nordrhein-Westfalen (reach 1,003,580), Niedersachsen (reach 143,428), and Baden-Württemberg (reach 83,287). These three regions account for the largest share of the active audience.
What other brands do Veltins-Arena fans also like?
Beyond Veltins-Arena itself, the audience over-indexes on Litter box (1.51×), Progressive rock (1.87×), Buddy – The Buddy Holly Story (5.57×), and Emperor Entertainment Group (3.21×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Veltins-Arena. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.