Rascasse Audience Intelligence

VF Corporation Target Market in Germany

A data profile of the people who buy, follow and care about VF Corporation in Germany — modelled from more than twelve digital signal sources. VF Corporation has an estimated audience of 357,155 people in Germany.

#26among Mainstream fashion in Germany#1951among Brand in Germany#722in Fashion & Accessoires

The average VF Corporation fan in Germany is 32.1 years old, balanced, and lives primarily in Baden-Württemberg.

The audience is concentrated in Baden-Württemberg, Nordrhein-Westfalen, Bayern.

Top brand affinities include The Timberland Company, WE Fashion, Sam Heughan, with strongest over-indexing on The Timberland Company (15.5× the country average).

Demographically, the VF Corporation audience skews balanced with an average age of 32.1, and over-indexes on personality traits such as Early Adopter Mentality, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical VF Corporation fan in Germany is balanced, around 32.1 years old, with strong Early Adopter Mentality tendencies and a notable affinity for The Timberland Company.

Category: Fashion & Accessoires · Type: Brand · Subtype: Mainstream fashion

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the VF Corporation profile in Germany.

Audience size
357K
in Germany
Gender
46.4%♀
53.6% male
Age
32.1
average years
Country rank
#15288
Brand in Germany
Fig. 01

Search interest · 12-month trend

+17%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of VF Corporation

46.4% are female, 53.6% are male, average age 32.1.

Fig. 02

Gender split

46.4%
Female
53.6%
Male
Demographic split for VF Corporation audience in Germany
MetricValue
Female46.4%
Male53.6%
Average age32.1
Estimated audience size357,155
Fig. 03

Age distribution

Ø 32.1
average years
Age distribution of the VF Corporation audience in Germany
Age bracketShare%
16-1931%
20-2930%
30-3920%
40-4912%
50+6%
Fig. 04

Worldwide distribution

12.3%

of the worldwide VF Corporation audience comes from Germany.

Worldwide audience distribution share by country for VF Corporation
CountryShare
Japan15.8%
Germany12.3%
France11.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the VF Corporation audience in Germany is strongest.

Fig. 05

Top regions by affinity

VF Corporation customers by region in Germany
#RegionReachAffinity×
01Baden-Württemberg~100K2.42×
02Hessen~40K1.50×
03Bayern~70K1.14×
04Berlin~20K1.07×
05Nordrhein-Westfalen~80K1.00×
06Niedersachsen~30K1.00×
07Rheinland-Pfalz~20K0.96×
08Hamburg~8K0.95×
09Bremen~3K0.94×
10Brandenburg~10K0.93×
11Saarland~4K0.92×
12Thüringen~8K0.89×
13Mecklenburg-Vorpommern~6K0.88×
14Schleswig-Holstein~10K0.87×
15Sachsen-Anhalt~8K0.87×
16Sachsen~10K0.86×
Fig. 06

Affinity by region

Affinity by region — VF Corporation, Germany
0.86×1.00×2.42×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the VF Corporation audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for VF Corporation audience
#·InterestCategoryAffinity×
01The Timberland CompanyFashion & Accessoires15.50×
02WE FashionFashion & Accessoires15.50×
03Sam HeughanMovies & TV15.50×
04Nordic walkingSports12.61×
05MissguidedFashion & Accessoires12.19×
06DesigualFashion & Accessoires11.75×
07Reiss (brand)Fashion & Accessoires10.33×
08MigrosShopping8.88×
09Banana RepublicFashion & Accessoires8.16×
10Steve MaddenFashion & Accessoires7.47×
11SkechersFashion & Accessoires5.95×
12Massimo DuttiShopping5.54×
13Max MaraFashion & Accessoires5.32×
14Gina TricotFashion & Accessoires5.13×
15MangoShopping4.73×
16Sneaker collectingFashion & Accessoires3.79×
17Luxury goodsFashion & Accessoires1.91×
18VacationsTravel & Leisure1.91×
19NatureHome & Garden1.85×
20FamilyKids & Family1.70×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the VF Corporation audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by VF Corporation audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER1.65×
IndulgenceJOY1.37×
ExtroversionTHRILL1.23×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by VF Corporation audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.79×
Quality AwarenessPREMIUM0.82×
IndividualismJOY0.86×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is VF Corporation's target market in Germany?

VF Corporation's target market in Germany covers an estimated 357,155 people, concentrated in Baden-Württemberg and Nordrhein-Westfalen.

02

What is the gender split and age of VF Corporation customers?

46.4% of the VF Corporation audience are female, 53.6% are male, with an average age of 32.1 years.

03

Which brands do VF Corporation fans like most?

VF Corporation fans show strongest brand affinity for The Timberland Company (15.5×), WE Fashion (15.5×), and Sam Heughan (15.5×) over the country average.

04

Where do VF Corporation fans live in Germany?

VF Corporation fans in Germany are most concentrated in Baden-Württemberg (reach ~100K), Nordrhein-Westfalen (reach ~80K), and Bayern (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do VF Corporation fans also like?

Beyond VF Corporation itself, the audience over-indexes on WE Fashion (15.5×), Sam Heughan (15.5×), Desigual (11.75×), and Nordic walking (12.61×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Mainstream fashion audiences in Germany

See VF Corporation audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for VF Corporation. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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