VF Corporation Audience in Germany
VF Corporation has an estimated audience of 355,625 people in Germany. 46.4% are female, 53.6% are male, average age 32.1. Top regions: Baden-Württemberg, Nordrhein-Westfalen, Bayern. Top brand affinities: WE Fashion, Sam Heughan, The Timberland Company, Desigual, Drop shipping.
The average VF Corporation fan in Germany is 32.1 years old, balanced, and lives primarily in Baden-Württemberg. The audience is concentrated in Baden-Württemberg, Nordrhein-Westfalen, Bayern. Top brand affinities include WE Fashion, Sam Heughan, The Timberland Company, with strongest over-indexing on WE Fashion (15.5× the country average). Demographically, the VF Corporation audience skews balanced with an average age of 32.1, and over-indexes on personality traits such as Early Adopter Mentality, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Brand · Subtype: Mainstream fashion
Demographics of VF Corporation fans
| Metric | Value |
|---|---|
| Female | 46.4% |
| Male | 53.6% |
| Average age | 32.1 |
| Estimated audience size | 355,625 |
Audience persona
The typical VF Corporation fan in Germany is balanced, around 32.1 years old, with strong Early Adopter Mentality tendencies and a notable affinity for WE Fashion.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Baden-Württemberg | 128,351 | 2.65× |
| Nordrhein-Westfalen | 82,124 | 1.06× |
| Bayern | 67,976 | 1.19× |
| Hessen | 40,053 | 1.48× |
| Niedersachsen | 33,092 | 0.96× |
| Berlin | 18,330 | 1.15× |
| Rheinland-Pfalz | 17,170 | 0.96× |
| Sachsen | 12,880 | 0.74× |
| Brandenburg | 9,369 | 0.85× |
| Schleswig-Holstein | 9,297 | 0.73× |
| Hamburg | 7,619 | 0.95× |
| Thüringen | 5,841 | 0.64× |
| Sachsen-Anhalt | 5,364 | 0.58× |
| Mecklenburg-Vorpommern | 4,354 | 0.64× |
| Saarland | 2,796 | 0.64× |
| Bremen | 2,389 | 0.79× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| WE Fashion | 15.5× | Fashion & Accessoires |
| Sam Heughan | 15.04× | Movies & TV |
| The Timberland Company | 10.39× | Fashion & Accessoires |
| Desigual | 11.43× | Fashion & Accessoires |
| Drop shipping | 3.32× | Shopping |
| Tagesschau | 2.06× | Movies & TV |
| Transfermarkt | 2.67× | Sports |
| Gina Tricot | 5.33× | Fashion & Accessoires |
| FIFA World Cup | 1.81× | Sports |
| Migros | 8.95× | Shopping |
| Spiegel Online | 1.8× | News |
| Missguided | 13.35× | Fashion & Accessoires |
| The North Face | 4.4× | Fashion & Accessoires |
| Nike | 2.34× | Fashion & Accessoires |
| Breuninger | 2.39× | Fashion & Accessoires |
| Urban Outfitters | 4× | Shopping |
| New Balance | 3.11× | Fashion & Accessoires |
| Lacoste | 4.11× | Fashion & Accessoires |
| Max Mara | 4.92× | Fashion & Accessoires |
| Family | 1.54× | Kids & Family |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 1.82 |
| Sustainability | BALANCE | 1.44 |
| Sports Activity | POWER | 1.31 |
| Creativity | OPEN | 1.25 |
| Patriotism | CONSERVATISM | 1.15 |
| Family Orientation | CONSERVATISM | 1.15 |
Worldwide distribution
| Country | Share |
|---|---|
| Japan | 15.7% |
| Germany | 12.3% |
| France | 11.2% |
See VF Corporation audiences in other countries
More Mainstream fashion audiences in Germany
- Street One (4,944,211)
- Marco Polo (3,942,309)
- S.Oliver (3,667,071)
- Tom Tailor (2,884,349)
- Gina Tricot (2,419,798)
Frequently asked questions
How many fans does VF Corporation have in Germany?
VF Corporation has an estimated audience of 355,625 people in Germany, concentrated in Baden-Württemberg and Nordrhein-Westfalen.
What is the gender split and age of VF Corporation fans?
46.4% of VF Corporation fans are female, 53.6% are male, with an average age of 32.1 years.
Which brands do VF Corporation fans like most?
VF Corporation fans show strongest brand affinity for WE Fashion (15.5×), Sam Heughan (15.04×), and The Timberland Company (10.39×) over the country average.
Where do VF Corporation fans live in Germany?
VF Corporation fans in Germany are most concentrated in Baden-Württemberg (reach 128,351), Nordrhein-Westfalen (reach 82,124), and Bayern (reach 67,976). These three regions account for the largest share of the active audience.
What other brands do VF Corporation fans also like?
Beyond VF Corporation itself, the audience over-indexes on Sam Heughan (15.04×), The Timberland Company (10.39×), Desigual (11.43×), and Drop shipping (3.32×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for VF Corporation. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.