Website Audience in Germany
Website has an estimated audience of 2,021,846 people in Germany. 51.4% are female, 48.6% are male, average age 41.0. Top regions: Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities: Stradivarius, Preacher (comics), Škoda Kodiaq, Israel, Home Delivery.
The average Website fan in Germany is 41.0 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities include Stradivarius, Preacher (comics), Škoda Kodiaq, with strongest over-indexing on Stradivarius (1.97× the country average). Demographically, the Website audience skews balanced with an average age of 41.0, and over-indexes on personality traits such as Sports Activity, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Internet & Social Media · Type: Topic · Subtype: Lifestyle cluster
Demographics of Website fans
| Metric | Value |
|---|---|
| Female | 51.4% |
| Male | 48.6% |
| Average age | 41.0 |
| Estimated audience size | 2,021,846 |
Audience persona
The typical Website fan in Germany is balanced, around 41.0 years old, with strong Sports Activity tendencies and a notable affinity for Stradivarius.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 376,593 | 0.85× |
| Baden-Württemberg | 309,499 | 1.12× |
| Bayern | 269,715 | 0.83× |
| Niedersachsen | 185,510 | 0.94× |
| Sachsen | 136,911 | 1.38× |
| Hessen | 109,192 | 0.71× |
| Rheinland-Pfalz | 103,968 | 1.03× |
| Brandenburg | 76,239 | 1.22× |
| Thüringen | 75,153 | 1.46× |
| Schleswig-Holstein | 66,135 | 0.91× |
| Sachsen-Anhalt | 65,908 | 1.26× |
| Berlin | 64,417 | 0.71× |
| Mecklenburg-Vorpommern | 49,215 | 1.27× |
| Hamburg | 32,067 | 0.7× |
| Saarland | 21,575 | 0.87× |
| Bremen | 12,704 | 0.73× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Stradivarius | 1.97× | Shopping |
| Preacher (comics) | 5.93× | Literature |
| Škoda Kodiaq | 1.79× | Cars & Mobility |
| Israel | 1.56× | Travel & Leisure |
| Home Delivery | 2.08× | Food & Beverages |
| Snow White (Fables) | 1.67× | Literature |
| Esra Erol | 3.59× | Movies & TV |
| KLIX (AM) | 1.61× | Music & Radio |
| Corfu (regional unit) | 1.98× | Travel & Leisure |
| Euphonium | 6.18× | Music & Radio |
| Molly Hatchet | 6.93× | Music & Radio |
| Volvo V60 | 2.49× | Cars & Mobility |
| Hauptschule | 3.48× | Kids & Family |
| Theocracy | 4.58× | Music & Radio |
| Keeper (password manager) | 1.92× | Technology & Electronics |
| Google Home | 2.47× | Technology & Electronics |
| The Equalizer | 2.15× | Movies & TV |
| Glashütte | 1.83× | Travel & Leisure |
| Hà Tĩnh | 5.36× | Travel & Leisure |
| Coworking | 1.63× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sports Activity | POWER | 1.07 |
| Indulgence | JOY | 1.04 |
| Pet Ownership | JOY | 1.03 |
| Tradition | CONSERVATISM | 1.02 |
| DIY Mentality | THRILL | 0.97 |
| Luxury Orientation | PREMIUM | 0.95 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 17.3% |
| India | 4.2% |
| United Kingdom | 4.1% |
See Website audiences in other countries
More Lifestyle cluster audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Website have in Germany?
Website has an estimated audience of 2,021,846 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.
What is the gender split and age of Website fans?
51.4% of Website fans are female, 48.6% are male, with an average age of 41.0 years.
Which brands do Website fans like most?
Website fans show strongest brand affinity for Stradivarius (1.97×), Preacher (comics) (5.93×), and Škoda Kodiaq (1.79×) over the country average.
Where do Website fans live in Germany?
Website fans in Germany are most concentrated in Nordrhein-Westfalen (reach 376,593), Baden-Württemberg (reach 309,499), and Bayern (reach 269,715). These three regions account for the largest share of the active audience.
What other brands do Website fans also like?
Beyond Website itself, the audience over-indexes on Preacher (comics) (5.93×), Škoda Kodiaq (1.79×), Israel (1.56×), and Home Delivery (2.08×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Website. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.