Website Audience in Germany
A data profile of the people who buy, follow and care about Website in Germany — modelled from more than twelve digital signal sources. Website has an estimated audience of 2,021,846 people in Germany.
The average Website fan in Germany is 41.0 years old, balanced, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern.
Top brand affinities include Nature, Germany, Family, with strongest over-indexing on Nature (2.27× the country average).
Demographically, the Website audience skews balanced with an average age of 41.0, and over-indexes on personality traits such as Patriotism, Need for Security.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Website fan in Germany is balanced, around 41.0 years old, with strong Patriotism tendencies and a notable affinity for Nature.
At a glance
The key figures that characterise the Website profile in Germany.
Search interest · 12-month trend
Demographics of Website fans
51.4% are female, 48.6% are male, average age 41.0.
Gender split
| Metric | Value |
|---|---|
| Female | 51.4% |
| Male | 48.6% |
| Average age | 41.0 |
| Estimated audience size | 2,021,846 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 18% | |
| 30-39 | 22% | |
| 40-49 | 25% | |
| 50+ | 21% |
Worldwide distribution
of the worldwide Website audience comes from Germany.
| Country | Share |
|---|---|
| United States | 17.1% |
| India | 4.2% |
| United Kingdom | 4.1% |
Geography
Where the Website audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Thüringen | ~80K | 1.49× | |
| 02 | Sachsen | ~100K | 1.37× | |
| 03 | Mecklenburg-Vorpommern | ~50K | 1.31× | |
| 04 | Sachsen-Anhalt | ~70K | 1.27× | |
| 05 | Brandenburg | ~80K | 1.24× | |
| 06 | Baden-Württemberg | ~300K | 1.08× | |
| 07 | Rheinland-Pfalz | ~100K | 1.02× | |
| 08 | Niedersachsen | ~200K | 0.93× | |
| 09 | Schleswig-Holstein | ~70K | 0.92× | |
| 10 | Saarland | ~20K | 0.90× | |
| 11 | Nordrhein-Westfalen | ~400K | 0.83× | |
| 12 | Bayern | ~300K | 0.81× | |
| 13 | Bremen | ~10K | 0.77× | |
| 14 | Hessen | ~100K | 0.70× | |
| 15 | Hamburg | ~30K | 0.68× | |
| 16 | Berlin | ~60K | 0.67× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Website audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Allgäu | Travel & Leisure | 3.36× | ||
| 02 | Volunteering | Politics & Society | 3.01× | ||
| 03 | Office 365 | Technology & Electronics | 2.97× | ||
| 04 | Google Drive | Technology & Electronics | 2.84× | ||
| 05 | Satire | Literature | 2.76× | ||
| 06 | Western Union | Business & Career | 2.35× | ||
| 07 | Technology & Electronics | 2.34× | |||
| 08 | Nature | Home & Garden | 2.27× | ||
| 09 | Vacations | Travel & Leisure | 2.19× | ||
| 10 | Lodging | Travel & Leisure | 2.10× | ||
| 11 | Family | Kids & Family | 1.87× | ||
| 12 | Transfermarkt | Sports | 1.84× | ||
| 13 | Tagesschau | Movies & TV | 1.80× | ||
| 14 | German language | Politics & Society | 1.75× | ||
| 15 | Kitchen | Home & Garden | 1.69× | ||
| 16 | Celebrity | Movies & TV | 1.69× | ||
| 17 | Mobile phones | Technology & Electronics | 1.62× | ||
| 18 | Germany | Travel & Leisure | 1.53× | ||
| 19 | Electronics | Technology & Electronics | 1.53× | ||
| 20 | Google Maps | Internet & Social Media | 1.52× |
Personality of the Website audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.33× | |
| Need for Security | CONSERVATISM | 1.26× | |
| Extroversion | THRILL | 1.21× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sports Activity | POWER | 0.86× | |
| Price Sensitivity | PREMIUM | 0.90× | |
| Urban Lifestyle | OPEN | 0.92× |
Frequently asked questions
How many fans does Website have in Germany?
Website has an estimated audience of 2,021,846 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.
What is the gender split and age of Website fans?
51.4% of Website fans are female, 48.6% are male, with an average age of 41.0 years.
Which brands do Website fans like most?
Website fans show strongest brand affinity for Nature (2.27×), Germany (1.53×), and Family (1.87×) over the country average.
Where do Website fans live in Germany?
Website fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~400K), Baden-Württemberg (reach ~300K), and Bayern (reach ~300K). These three regions account for the largest share of the active audience.
What other brands do Website fans also like?
Beyond Website itself, the audience over-indexes on Germany (1.53×), Family (1.87×), Tagesschau (1.8×), and Volunteering (3.01×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
More Lifestyle cluster audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
See Website audiences in other countries
How to read this data
Audience size is the estimated number of people in Germany who actively search for Website. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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