Website Audience in United States
Website has an estimated audience of 10,892,817 people in United States. 54.1% are female, 45.9% are male, average age 41.9. Top regions: California, Texas, Florida. Top brand affinities: Israel, Jesse Plemons, Kendra Scott, Jeep Wagoneer, Nebraska Cornhuskers football.
The average Website fan in United States is 41.9 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Israel, Jesse Plemons, Kendra Scott, with strongest over-indexing on Israel (2.23× the country average). Demographically, the Website audience skews balanced with an average age of 41.9, and over-indexes on personality traits such as Extroversion, Social Media Usage. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Internet & Social Media · Type: Topic · Subtype: Lifestyle cluster
Demographics of Website fans
| Metric | Value |
|---|---|
| Female | 54.1% |
| Male | 45.9% |
| Average age | 41.9 |
| Estimated audience size | 10,892,817 |
Audience persona
The typical Website fan in United States is balanced, around 41.9 years old, with strong Extroversion tendencies and a notable affinity for Israel.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 1,513,824 | 1.26× |
| Texas | 1,115,675 | 1.19× |
| Florida | 968,975 | 1.31× |
| New York | 820,018 | 1.35× |
| Georgia | 407,740 | 1.22× |
| Virginia | 367,881 | 1.39× |
| Illinois | 358,170 | 0.99× |
| Pennsylvania | 357,072 | 0.97× |
| North Carolina | 342,233 | 1.04× |
| Ohio | 323,214 | 0.96× |
| Michigan | 321,757 | 1.13× |
| New Jersey | 319,061 | 1.15× |
| Tennessee | 262,395 | 1.2× |
| Washington | 255,339 | 1.17× |
| Massachusetts | 239,274 | 1.11× |
| Arizona | 202,361 | 0.91× |
| Maryland | 199,008 | 1.06× |
| Indiana | 180,501 | 0.91× |
| Missouri | 174,809 | 1× |
| South Carolina | 164,994 | 1.01× |
| Alabama | 159,902 | 1.05× |
| Wisconsin | 155,173 | 0.95× |
| Colorado | 152,497 | 0.89× |
| Louisiana | 151,645 | 1.08× |
| Minnesota | 125,065 | 0.8× |
| Connecticut | 124,190 | 1.14× |
| Oregon | 124,166 | 0.99× |
| Oklahoma | 123,683 | 1.02× |
| Kentucky | 119,747 | 0.88× |
| Nevada | 116,919 | 1.11× |
| Utah | 86,277 | 0.88× |
| Arkansas | 81,303 | 0.91× |
| Mississippi | 80,424 | 0.9× |
| Kansas | 75,776 | 0.88× |
| Iowa | 70,265 | 0.78× |
| Hawaii | 53,520 | 1.14× |
| New Hampshire | 49,047 | 1.14× |
| Washington, District of Columbia | 47,702 | 1.46× |
| Nebraska | 47,104 | 0.86× |
| New Mexico | 45,939 | 0.84× |
| West Virginia | 44,415 | 0.88× |
| Idaho | 40,592 | 0.74× |
| Rhode Island | 34,488 | 0.99× |
| Maine | 29,006 | 0.74× |
| Alaska | 28,026 | 1.2× |
| Delaware | 26,535 | 0.88× |
| Montana | 21,742 | 0.72× |
| South Dakota | 17,758 | 0.71× |
| North Dakota | 16,908 | 0.76× |
| Vermont | 13,975 | 0.73× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Israel | 2.23× | Travel & Leisure |
| Jesse Plemons | 2.64× | Movies & TV |
| Kendra Scott | 1.63× | Fashion & Accessoires |
| Jeep Wagoneer | 2.78× | Cars & Mobility |
| Nebraska Cornhuskers football | 1.62× | Sports |
| Cam Ward | 1.57× | Sports |
| Home staging | 1.82× | Home & Garden |
| Hocus Pocus | 1.53× | Movies & TV |
| Glossier | 1.69× | Beauty & Wellness |
| Charlamagne Tha God | 3× | Movies & TV |
| Meals on Wheels | 1.77× | Food & Beverages |
| Kento Yamazaki | 3.26× | Movies & TV |
| Kodiak, Alaska | 2.41× | Travel & Leisure |
| Jeep Grand Cherokee (WJ) | 1.79× | Cars & Mobility |
| Primos Hunting | 5.75× | Sports |
| Hayward, California | 2.71× | Travel & Leisure |
| Holt Renfrew | 3.31× | Shopping |
| Keeper (password manager) | 1.53× | Technology & Electronics |
| Queens College, City University of New York | 1.65× | Business & Career |
| Jezebel (film) | 1.54× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Extroversion | THRILL | 1.03 |
| Social Media Usage | JOY | 1.01 |
| Price Sensitivity | PREMIUM | 1 |
| Family Orientation | CONSERVATISM | 0.93 |
| Travelling | THRILL | 0.92 |
| Healthy Lifestyle | BALANCE | 0.89 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 17.3% |
| India | 4.2% |
| United Kingdom | 4.1% |
See Website audiences in other countries
More Lifestyle cluster audiences in United States
- Food and drink (182,612,063)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
- Arts and music (171,337,268)
Frequently asked questions
How many fans does Website have in United States?
Website has an estimated audience of 10,892,817 people in United States, concentrated in California and Texas.
What is the gender split and age of Website fans?
54.1% of Website fans are female, 45.9% are male, with an average age of 41.9 years.
Which brands do Website fans like most?
Website fans show strongest brand affinity for Israel (2.23×), Jesse Plemons (2.64×), and Kendra Scott (1.63×) over the country average.
Where do Website fans live in United States?
Website fans in United States are most concentrated in California (reach 1,513,824), Texas (reach 1,115,675), and Florida (reach 968,975). These three regions account for the largest share of the active audience.
What other brands do Website fans also like?
Beyond Website itself, the audience over-indexes on Jesse Plemons (2.64×), Kendra Scott (1.63×), Jeep Wagoneer (2.78×), and Nebraska Cornhuskers football (1.62×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Website. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.