Rascasse Audience Intelligence

Website Audience in United States

A data profile of the people who buy, follow and care about Website in United States — modelled from more than twelve digital signal sources. Website has an estimated audience of 10,892,817 people in United States.

#62among Lifestyle cluster in United States#2132among Topic in United States#47in Internet & Social Media

The average Website fan in United States is 41.9 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Planet Fitness, Google, Real property, with strongest over-indexing on Planet Fitness (1.61× the country average).

Demographically, the Website audience skews balanced with an average age of 41.9, and over-indexes on personality traits such as Need for Security, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Website fan in United States is balanced, around 41.9 years old, with strong Need for Security tendencies and a notable affinity for Planet Fitness.

Category: Internet & Social Media · Type: Topic · Subtype: Lifestyle cluster

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Website profile in United States.

Audience size
10.9M
in United States
Gender
54.1%♀
45.9% male
Age
41.9
average years
Country rank
#3290
Topic in United States
Fig. 01

Search interest · 12-month trend

+43%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Website fans

54.1% are female, 45.9% are male, average age 41.9.

Fig. 02

Gender split

54.1%
Female
45.9%
Male
Demographic split for Website audience in United States
MetricValue
Female54.1%
Male45.9%
Average age41.9
Estimated audience size10,892,817
Fig. 03

Age distribution

Ø 41.9
average years
Age distribution of the Website audience in United States
Age bracketShare%
16-1915%
20-2917%
30-3919%
40-4922%
50+27%
Fig. 04

Worldwide distribution

17.1%

of the worldwide Website audience comes from United States.

Worldwide audience distribution share by country for Website
CountryShare
United States17.1%
India4.2%
United Kingdom4.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Website audience in United States is strongest.

Fig. 05

Top regions by affinity

Website fans by region: top regions in United States
#RegionReachAffinity×
01Louisiana~200K1.34×
02New York~800K1.24×
03Washington, District of Columbia~40K1.24×
04Florida~900K1.23×
05California~1.5M1.21×
06Virginia~300K1.19×
07Georgia~400K1.18×
08Hawaii~50K1.16×
09Alaska~30K1.15×
10Texas~1M1.13×
11Tennessee~200K1.11×
12Connecticut~100K1.11×
13New Jersey~300K1.09×
14Alabama~200K1.09×
15Michigan~300K1.08×
16Nevada~100K1.08×
17Washington~200K1.06×
18New Hampshire~50K1.06×
19South Carolina~200K1.04×
20Massachusetts~200K1.03×
21Maryland~200K1.03×
22Oklahoma~100K1.03×
23North Carolina~300K1.02×
24Arkansas~90K1.02×
25Mississippi~90K1.01×
26Ohio~300K0.98×
27Indiana~200K0.98×
28Wisconsin~200K0.98×
29Kansas~80K0.98×
30Illinois~400K0.97×
31Missouri~200K0.97×
32Pennsylvania~400K0.96×
33Kentucky~100K0.96×
34Rhode Island~30K0.96×
35Oregon~100K0.95×
36West Virginia~50K0.95×
37Arizona~200K0.90×
38Delaware~30K0.90×
39South Dakota~20K0.90×
40Utah~90K0.89×
41Nebraska~50K0.89×
42New Mexico~50K0.88×
43Colorado~100K0.86×
44Minnesota~100K0.84×
45North Dakota~20K0.83×
46Iowa~70K0.81×
47Idaho~40K0.80×
48Maine~30K0.80×
49Vermont~20K0.80×
50Montana~20K0.77×
Fig. 06

Affinity by region

Affinity by region — Website, United States
0.77×1.00×1.34×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Website audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Website audience
#·InterestCategoryAffinity×
01Universal StudiosMovies & TV2.14×
02Diaper bagKids & Family2.08×
03PonytailFashion & Accessoires1.97×
04Compact carCars & Mobility1.89×
05Real propertyHome & Garden1.79×
06HormoneHealth1.71×
07Made in USABusiness & Career1.67×
08GoogleInternet & Social Media1.66×
09LabradorPets & Animals1.62×
10Planet FitnessSports1.61×
11DentistryBusiness & Career1.61×
12Greeting cardKids & Family1.56×
13Western UnionBusiness & Career1.56×
14CrosswordGames1.53×
15MetaphysicsBusiness & Career1.52×
16Miniature SchnauzerPets & Animals1.52×
17Artificial intelligenceTechnology & Electronics1.51×
18DoughFood & Beverages1.51×
19Risk managementBusiness & Career1.51×
20Political scienceBusiness & Career1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Website audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Website audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM1.15×
IndulgenceJOY1.14×
Career OrientationPOWER1.13×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Website audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.91×
Luxury OrientationPREMIUM0.93×
Design AffinityPREMIUM0.93×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Website have in United States?

Website has an estimated audience of 10,892,817 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Website fans?

54.1% of Website fans are female, 45.9% are male, with an average age of 41.9 years.

03

Which brands do Website fans like most?

Website fans show strongest brand affinity for Planet Fitness (1.61×), Google (1.66×), and Real property (1.79×) over the country average.

04

Where do Website fans live in United States?

Website fans in United States are most concentrated in California (reach ~1.5M), Texas (reach ~1M), and Florida (reach ~900K). These three regions account for the largest share of the active audience.

05

What other brands do Website fans also like?

Beyond Website itself, the audience over-indexes on Google (1.66×), Real property (1.79×), Diaper bag (2.08×), and Dentistry (1.61×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Lifestyle cluster audiences in United States

See Website audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Website. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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