Website Audience in United States

Website has an estimated audience of 10,892,817 people in United States. 54.1% are female, 45.9% are male, average age 41.9. Top regions: California, Texas, Florida. Top brand affinities: MSN, Planet Fitness, Hobby Lobby, Staples (Canada), Diaper bag.

The average Website fan in United States is 41.9 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include MSN, Planet Fitness, Hobby Lobby, with strongest over-indexing on MSN (2.51× the country average). Demographically, the Website audience skews balanced with an average age of 41.9, and over-indexes on personality traits such as Extroversion, Social Media Usage. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Internet & Social Media · Type: Topic · Subtype: Lifestyle cluster

Demographics of Website fans

Demographic split for Website audience in United States
MetricValue
Female54.1%
Male45.9%
Average age41.9
Estimated audience size10,892,817

Audience persona

The typical Website fan in United States is balanced, around 41.9 years old, with strong Extroversion tendencies and a notable affinity for MSN.

Top regions in United States

Top regions ranked by reach for Website in United States
RegionReachAffinity
California1,513,8241.26×
Texas1,115,6751.19×
Florida968,9751.31×
New York820,0181.35×
Georgia407,7401.22×
Virginia367,8811.39×
Illinois358,1700.99×
Pennsylvania357,0720.97×
North Carolina342,2331.04×
Ohio323,2140.96×
Michigan321,7571.13×
New Jersey319,0611.15×
Tennessee262,3951.2×
Washington255,3391.17×
Massachusetts239,2741.11×
Arizona202,3610.91×
Maryland199,0081.06×
Indiana180,5010.91×
Missouri174,8091×
South Carolina164,9941.01×
Alabama159,9021.05×
Wisconsin155,1730.95×
Colorado152,4970.89×
Louisiana151,6451.08×
Minnesota125,0650.8×
Connecticut124,1901.14×
Oregon124,1660.99×
Oklahoma123,6831.02×
Kentucky119,7470.88×
Nevada116,9191.11×
Utah86,2770.88×
Arkansas81,3030.91×
Mississippi80,4240.9×
Kansas75,7760.88×
Iowa70,2650.78×
Hawaii53,5201.14×
New Hampshire49,0471.14×
Washington, District of Columbia47,7021.46×
Nebraska47,1040.86×
New Mexico45,9390.84×
West Virginia44,4150.88×
Idaho40,5920.74×
Rhode Island34,4880.99×
Maine29,0060.74×
Alaska28,0261.2×
Delaware26,5350.88×
Montana21,7420.72×
South Dakota17,7580.71×
North Dakota16,9080.76×
Vermont13,9750.73×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Website audience
BrandAffinityCategory
MSN2.51×News
Planet Fitness2.24×Sports
Hobby Lobby2×Home & Garden
Staples (Canada)2.65×Business & Career
Diaper bag3.36×Kids & Family
Best Buy1.76×Shopping
Aldi1.74×Shopping
Aubrey Plaza5.31×Movies & TV
Great Clips2.6×Beauty & Wellness
Taco Bell1.74×Food & Beverages
Jack Black5.02×Movies & TV
Napoleon Dynamite5.33×Movies & TV
WhatsApp2.15×Internet & Social Media
southwest airlines2.04×Travel & Leisure
Google1.56×Internet & Social Media
Google Flights2.02×Travel & Leisure
Dentistry1.92×Business & Career
Ben Stiller4.81×Movies & TV
Dave Franco4.82×Movies & TV
Engagement ring2.26×Fashion & Accessoires

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Website audience
TraitClusterScore
ExtroversionTHRILL1.03
Social Media UsageJOY1.01
Price SensitivityPREMIUM1
Family OrientationCONSERVATISM0.93
TravellingTHRILL0.92
Healthy LifestyleBALANCE0.89

Worldwide distribution

Worldwide audience distribution share by country for Website
CountryShare
United States17.3%
India4.2%
United Kingdom4.1%

See Website audiences in other countries

More Lifestyle cluster audiences in United States

Frequently asked questions

How many fans does Website have in United States?

Website has an estimated audience of 10,892,817 people in United States, concentrated in California and Texas.

What is the gender split and age of Website fans?

54.1% of Website fans are female, 45.9% are male, with an average age of 41.9 years.

Which brands do Website fans like most?

Website fans show strongest brand affinity for MSN (2.51×), Planet Fitness (2.24×), and Hobby Lobby (2×) over the country average.

Where do Website fans live in United States?

Website fans in United States are most concentrated in California (reach 1,513,824), Texas (reach 1,115,675), and Florida (reach 968,975). These three regions account for the largest share of the active audience.

What other brands do Website fans also like?

Beyond Website itself, the audience over-indexes on Planet Fitness (2.24×), Hobby Lobby (2×), Staples (Canada) (2.65×), and Diaper bag (3.36×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Website. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.