A data profile of the people who buy, follow and care about Test preparation in India — modelled from more than twelve digital signal sources. Test preparation has an estimated audience of 5,384,579 people in India.
Test preparation has an estimated audience of 5,384,579 people in India. 35.0% are female, 65.0% are male, average age 29.2. Top brand affinities: India national cricket team, Virat Kohli, Chennai Super Kings, Chennai, Pakistan national cricket team.
Top brand affinities include India national cricket team, Virat Kohli, Chennai Super Kings, with strongest over-indexing on India national cricket team (1.56× the country average).
Demographically, the Test preparation audience skews more male with an average age of 29.2, and over-indexes on personality traits such as Early Adopter Mentality, Indulgence.
The typical Test preparation fan in India is more male, around 29.2 years old, with strong Early Adopter Mentality tendencies and a notable affinity for India national cricket team.
The key figures that characterise the Test preparation profile in India.
35.0% are female, 65.0% are male, average age 29.2.
| Metric | Value |
|---|---|
| Female | 35.0% |
| Male | 65.0% |
| Average age | 29.2 |
| Estimated audience size | 5,384,579 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 45% | |
| 20-29 | 29% | |
| 30-39 | 13% | |
| 40-49 | 8% | |
| 50+ | 6% |
of the worldwide Test preparation audience comes from India.
| Country | Share |
|---|---|
| India | 44.9% |
| United States | 17.4% |
| Greece | 3.2% |
The strongest cross-interests of the Test preparation audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | England cricket team | Sports | 2.18× | ||
| 02 | Pakistan national cricket team | Sports | 2.11× | ||
| 03 | Embroidery | Home & Garden | 2.10× | ||
| 04 | BSE SENSEX | Business & Career | 2.07× | ||
| 05 | Big Bash League | Sports | 2.03× | ||
| 06 | Alia Bhatt | Movies & TV | 2.00× | ||
| 07 | Ranveer Singh | Movies & TV | 1.86× | ||
| 08 | Master of Business Administration | Business & Career | 1.79× | ||
| 09 | Amitabh Bachchan | Movies & TV | 1.78× | ||
| 10 | Salman Khan | Movies & TV | 1.77× | ||
| 11 | Chennai | Travel & Leisure | 1.74× | ||
| 12 | Kolkata Knight Riders | Sports | 1.69× | ||
| 13 | Party dress | Fashion & Accessoires | 1.69× | ||
| 14 | Rohit Sharma | Sports | 1.68× | ||
| 15 | Mutual fund | Business & Career | 1.67× | ||
| 16 | Chennai Super Kings | Sports | 1.57× | ||
| 17 | India national cricket team | Sports | 1.56× | ||
| 18 | Virat Kohli | Sports | 1.55× | ||
| 19 | Pakistan | Travel & Leisure | 1.55× | ||
| 20 | Investment banking | Business & Career | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 1.75× | |
| Indulgence | JOY | 1.23× | |
| Social Media Usage | JOY | 1.23× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.59× | |
| Family Orientation | CONSERVATISM | 0.63× | |
| Extroversion | THRILL | 0.70× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Test preparation. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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